Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Vested Makes Strategic Investment in Caliber Corporate Advisers :
- Vested to own minority share of Caliber
- Companies will benefit from expanded group of specialized communications experts in financial services and fintech
NEW YORK–(BUSINESS WIRE)–Vested, one of the world’s fastest growing integrated marketing communications agencies, and Caliber Corporate Advisers (Caliber), a strategic marketing communications firm named one of O’Dwyer’s 2019 top 20 PR firms specializing in finance, announced today a strategic partnership. As part of this agreement, Vested will own a minority share of Caliber.
At the core of the partnership is a shared view by Vested and Caliber’s leadership teams that collaborating with like-minded professionals creates the greatest value for clients.
“As we considered inorganic paths to growth, it was incredibly important to choose a partner that shared our mission, vision and values,“ said Binna Kim, President of Vested. “Caliber is not only as focused on the financial space as Vested, but also delivers quality, integrated solutions to blue-chip and growth-stage companies alike. The more we talked, the more we realized how much we had in common. This partnership is a great way for Vested to scale rapidly and we’re excited to partner with Caliber.”
Caliber will have the opportunity to tap into Vested’s specialized branding expertise as well as shared assets including office space in Vested’s NYC headquarters. Vested will gain access to Caliber’s resources, including its specialized writing staff and formidable content capabilities. Vested and Caliber will look to each other as conflict shops when relevant, and plan to collaborate on a range of technology tools in development by each firm to continue to serve marketing and communications professionals in new and creative ways.
“As we started getting to know each other, it became clear that Vested approaches communications and marketing guidance for clients in a very similar way,” said Grace Keith, President of Caliber. “The primary sectors we serve – financial services, fintech and professional services – are complex and sophisticated. This partnership will allow both of us to benefit from a deeper bench of experienced communicators with sector expertise, enabling us to capitalize on the shared goal of delivering the greatest value to our clients.”
As of July 1, the firms will share a joint office location with Caliber’s New York team moving into Vested’s NYC Headquarters. Each firm will maintain its offices in Austin and London, respectively.
Vested is an integrated communications firm that is at the front of the rapidly evolving financial sector. The agency’s approach merges deep financial expertise with creativity and an obsessive commitment to creating value for clients through ideas and action. The agency, which has offices in New York and London, is a founding member of the Global Fintech PR Network and operates an investment group, Vested Ventures. Learn more at www.fullyvested.com, or via Twitter and LinkedIn.
About Caliber Corporate Advisers
Caliber is a strategic marketing communications firm that helps companies tell their story and connect with key stakeholders. The company focuses on serving global organizations within financial services, technology (FinTech, InsurTech, Real Estate Tech, LegalTech and MarTech), and professional services. A Helix Edge Holdings, LLC company, Caliber provides best-in-class strategy and tactical execution of content marketing, public relations, media training and digital marketing. Learn more at www.calibercorporateadvisers.com, or via Twitter and LinkedIn.
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