Universal Beauty Group Opens Its Capital to Private Equity Fund Audacia

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French natural cosmetics producer Universal Beauty Group announces
that it has raised €1.5m of capital from private
equity firm

SAINT-RÉMY-DE-PROVENCE, France–(BUSINESS WIRE)–Universal Beauty Group, which trades under the Végétalement Provence
brand launched in 2013, is a leading name in organic cosmetics producing
natural haircare and beauty products for hair-dressing salons and beauty
professionals. The company sells to around 800 points of sale including
over 350 high-level salons principally in France.

The company opened a US subsidiary in 2016 to service in particular the
Florida and west coast markets. The company currently sells to Western
Europe, Switzerland and Russia and is looking to develop in Asia and the
Middle-East. The company has recently opened an office in Hong Kong with
view to entering the Chinese market in the coming years. Sales under the
Végétalement Provence brand are expected to reach €5m in 2017.

Founded by Jean-Marc Delabre, a veteran from the hair-dressing sector
and Vincent Faraco a marketing expert, Universal Beauty began in 2008
creating and distributing haircare products for beauty companies before
creating its own natural haircare products.

Based in Saint-Rémy-de-Provence in the South of France, Végétalement
Provence is one of the few natural brands offering a real alternative to
traditional haircare names. The brand has succeeded in satisfying the
purist consumer looking for an environmental friendly product, whilst
also catering for the technical demands of beauty professionals.

The brand is widening its product range to include skincare and make-up
and has become a benchmark in natural beauty, a sector that is currently
growing at up to 10% per annum.

The funds received from Audacia will be used to help invest in
production, marketing and expand operations both in France and
internationally. The company will continue to partner with hair-dressing
salons and also plans to open a concept store in Paris in 2018.

“The arrival of Audacia marks a turning point for Végétalement
Provence, and will enable us to provide a wider and stronger offer to
our clients reaching out to both beauty professionals and the general
says Jean-Marc Delabre. “The experience of Audacia
accompanying leading brands is a great boost to us and we are thrilled
to welcome a visionary investor,”
adds Vincent Faraco.

Universal Beauty Group was advised by Richard Morgan Advisory and the
law firm Alcya Conseil. Audacia’s legal advisor was CMS Bureau Francis
Lefebvre with financial due diligence performed by KPMG.


Audacia is an independent private equity firm making minority
investments in unlisted small and medium-sized French companies with
high potential for growth. Founded by Charles Beigbeder and Alexis
Dyèvres in 2008, Audacia is a financial partner that has invested over
€720m accompanying approximately 320 companies across a range of sectors
within the traditional economy including consumer and luxury goods,
foods, hospitality and industrials together with B-B and B-C services.

Audacia’s investments in premium consumer goods include the likes of
candle manufacturer Cire Trudon, design furniture Fermob, fine tea brand
Kusmi Tea, or the fashion houses Olympia Le-Tan and APC.

Végétalement Provence

Végétalement Provence is renowned for its range of shampoos and
hair-care rich in essential oils and its complete offering of colouring
for hair-dressing professionals. The brand which meets the expectations
of a demanding clientele looking for environmentally friendly products,
recently revealed a collection of styling products including the popular
“Potion Magique”.

Committed to sustainable development at all levels, Végétalement
Provence has a product offer which combines expertise, emotion, ecology
and respect for the health of consumers and of hair-dressers, the
profession most affected by illness generated in a working environment.
Latest innovations at Végétalement Provence include a special barber
line which has received significant acclaim, widening the brand to the
male public.


Végétalement Provence
Marijke Zijlstra-Samb
T. + 33 4 26 78 45
76 / +33 6 88 25 21 83
@ communication@vegetalement.com
363 Chemin Monplaisir, 13210 Saint-Rémy-de-Pce

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