PlayNetwork and TouchTunes Appoint Pascal de Mul as Managing Director, EMEA

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Former Spotify and Deezer executive hired to accelerate global growth
for combined company in Europe and beyond

LONDON–(BUSINESS WIRE)–#branding–PlayNetwork and TouchTunes, who recently merged to become the leading
global provider of music and branded media, today announced the
appointment of Pascal de Mul to the position of Managing Director, EMEA.
Based in London, de Mul will strengthen operational efficiencies and
drive aggressive business growth for the combined company in EMEA.

With more than 20 years of proven industry leadership, de Mul brings
significant experience in commercial development, music and technology,
spanning roles held at Philips, TRAFI, Spotify and most recently Deezer,
where he drove international growth and product innovation.

“During this time of rapid growth and digital transformation within our
business, we are thrilled to bring someone of Pascal’s caliber onboard,”
said Craig Hubbell, President and CEO, PlayNetwork. “Pascal’s global and
local expertise make him uniquely qualified to meet growing demand in
EMEA for our branded consumer engagement solutions which provide unique
value to the clients and operators we serve in the market.”

“I’m thrilled to join the PlayNetwork and TouchTunes team at such an
exciting time. The space of social music is underserved in Europe,
and has only just recently started to receive full recognition for the
enjoyment it gives consumers and the benefits it provides to brands,” de
Mul added. “I’m excited to be able to participate in that journey, and
am looking forward to sharing my passion for music with many businesses
in Europe.”

About PlayNetwork and TouchTunes

and TouchTunes
merged to create the global market leader for music and branded media
experiences. Together, the company is redefining how businesses use
music, original content, AV systems, technology and performance insights
to increase social interaction and consumer engagement in-venue, on
device and beyond. From small business to enterprise and luxury brands,
the combined company serves 450+ clients, reaching 100M+ consumers every
day across 185,000+ locations in 125+ countries.


PlayNetwork and TouchTunes
Nicole Rikkinen
VP, Marketing

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