#Books Social Media Marketing:Unlock the Secrets of YouTube,Facebook,Instagram,Pinterst

Marketing Books – MarketingTools365 – Mktg Books – Marketing Tools 365 – //// Business Marketing Books & Mktg Books : Social Media Marketing:Unlock the Secrets of YouTube,Facebook,Instagram,Pinterst :

$0.99
End Date: Wednesday Nov-20-2019 11:35:15 PST
Buy It Now for only: $0.99
Buy It Now | Add to watch list

. From https://ift.tt/33Iw0he

NewFronts West 2019 to Feature Presentations From ART19, Digitas, Facebook, Fuse Media, Jukin Media, LiveXLive, SoulPancake, Unity Technologies, and Vevo on September 11 & 12 in Los Angeles

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : NewFronts West 2019 to Feature Presentations From ART19, Digitas, Facebook, Fuse Media, Jukin Media, LiveXLive, SoulPancake, Unity Technologies, and Vevo on September 11 & 12 in Los Angeles :

Two-Day Event Produced by IAB to also Include Research from BBC News and Tubular Labs & Conversation with Leaders from Chipotle, Johnson & Johnson, Mattel, and More

NEW YORK–(BUSINESS WIRE)–IAB, the national trade association for the digital media and marketing industries, today announced the initial line-up of presentations, discussions, and debates to take center stage at the second annual Digital Content NewFronts West, a two-day media marketplace and conference to be held at NeueHouse Hollywood in Los Angeles, California, on September 11 and 12, 2019. The current roster includes ART19, Digitas, Facebook, Fuse Media, Jukin Media, LiveXLive, SoulPancake, Unity Technologies, and Vevo, which will be showcasing the latest in original digital programming opportunities for today’s brands—ranging from video series to podcasts to AR experiences. BBC News and Tubular Labs will also take the spotlight, providing relevant research as insights partners of the event.

With guidance from the first-ever NewFronts West Advisory Board—comprised of senior executives from 20th Century Fox/Disney, Amazon, CAA, Digitas, Digital Media Management, Greycroft Partners, Grey West, GroupM, The Honest Company, Horizon Media, Rufus Worldwide, Universal Studios, WEVR, and Zenith U.S.A.—NewFronts West has been designed to meet the needs of the Los Angeles market and support its evolution as a digital marketing hub. The event will combine marketplace presentations with conversations with leading marketers, media buyers, creative talent, celebrities, publishers, platforms, and technology innovators. Many of these sessions will focus on the NewFronts West theme “Relationships Matter. Take a Stand.,” investigating how relationships between brands, media partners, and consumers are affected when companies and consumers take a stand.

Highlights will include:

  • No Neutral LIVE – Ross Martin, CEO of the brand strategy firm Blackbird and the author of the LinkedIn interview series “No Neutral,” will discuss why brands are taking big stands with Tressie Lieberman, Vice President of Digital Marketing and Off-Premise at Chipotle, and Lisa McKnight, Senior Vice President of Global Brand and General Manager at Mattel.
  • The Work: The View from Cannes – Scott Donaton, Global Chief Creative and Content Officer at Digitas, who served as the 2019 Cannes Lions Entertainment Jury President, will moderate a discussion with Sarah Colamarino, Vice President, Corporate Equity at Johnson & Johnson, and Brendan Gaul, Global Chief Content Officer at UM Worldwide, that will look under the hood at how the mission-driven “5B” campaign delivered results and won the Entertainment Lions Grand Prix.
  • Silicon Beach Startup Showcase – Cutting-edge startups from the Los Angeles area will offer a preview of the technology and solutions that they are building for the media and advertising sector.

The two-day program will also feature a number of other industry luminaries:

  • Matt Belloni, Editorial Director, The Hollywood Reporter
  • Scott Bishoff, Vice President of Media, 20th Century Fox/Disney
  • Deanna Brown, President, Billboard-The Hollywood Reporter Media Group
  • Mac Hagel, Executive Vice President, Managing Director, West, Publicis Media
  • Natalie Jarvey, Digital Media Editor, The Hollywood Reporter
  • Doug Neil, Executive Vice President of Digital Marketing, Universal Pictures, NBCUniversal
  • Kristin Scheve, Senior Vice President, Media Director, Head of West Coast Media, Digitas
  • Susan Schiekofer, Chief Digital Investment Officer, GroupM

In addition, for the second year in a row, IAB has partnered with the Streamy Awards, a leading awards platform for online content creators around the world, to celebrate the winners of the Streamys Brand Awards on stage during NewFronts West. The Streamys Brand Awards are accepting submissions now through August 16, 2019 at www.streamys.org/submissions.

“Hollywood is known as the center of the entertainment world—it’s a place that understands and values storytelling,” said Patrick Dolan, President, IAB. “This is why we are bringing the NewFronts back to L.A., connecting content creators and brands to explore how to tell stories that speak to the causes and issues that consumers care about in these polarizing times. Do marketers need to walk a fine line or dive into the deep end? We are excited to have leaders from Chipotle, Johnson & Johnson, Mattel, and other brands on stage to discuss and debate.”

“Los Angeles has long been an epicenter for entertainment and automotive, but it has been growing rapidly in other areas. These categories have very specific needs that differ from other markets,” said Autumn White, Executive Vice President, Digital, Managing Partner, Horizon Media, and a member of the NewFronts West Advisory Board. “NewFronts West 2019 can help provide the L.A. digital space with fuel to continue growing and elevating as the market changes and expands.”

Additional presenters and speakers are expected to join the agenda. For more information, please visit www.iab.com/newfronts-west.

About Digital Content NewFronts

The Digital Content NewFronts are an annual series of events committed to building valuable relationships between brands and the creators of original digital content. The NewFronts founding partners—Digitas, Hulu, Google/YouTube, and Verizon—selected IAB to oversee and operate the events. As video streaming, connected TV, and OTT have become mainstream and users are experiencing their own personal primetimes, the NewFronts have become a critical industry marketplace, providing vital forums which introduce advertisers to the latest in innovative programming opportunities.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

 

Contacts

IAB Media Contact

Laura Goldberg

347.683.1859

laura.goldberg@iab.com

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2ZLZI3u Source : NewFronts West 2019 to Feature Presentations From ART19, Digitas, Facebook, Fuse Media, Jukin Media, LiveXLive, SoulPancake, Unity Technologies, and Vevo on September 11 & 12 in Los Angeles – https://ift.tt/2ZLZI3u

Global $553+ Billion Online Advertisement Market Outlook to 2024; with Google, Facebook, Oath, Nanjing Marketing Group, and Yelp Leading – ResearchAndMarkets.com

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global $553+ Billion Online Advertisement Market Outlook to 2024; with Google, Facebook, Oath, Nanjing Marketing Group, and Yelp Leading – ResearchAndMarkets.com :

DUBLIN–(BUSINESS WIRE)–The “Online
Advertisement Market – Forecasts from 2019 to 2024”
report has
been added to ResearchAndMarkets.com’s offering.

The online advertisement market is projected to grow at a CAGR of 10.11%
to reach US$553.677 billion by 2024, from US$310.583 billion in 2018.

The demand for online advertising will grow during the forecasted period
on account of rising usage of consumer electronics such as smartphones
and tablets and budding internet penetration in the developing
economies. Furthermore, the trend towards personalized advertisement and
the cost-effectiveness of online advertisement as compared to other
sources will augment the demand for online advertisement.

On regional bases, the North American region will have a significant
share in the market due to early adoption of technology and the Asia
Pacific region will see many opportunities to grow due to the
improvement in the standards of living and the shifting trend towards
internet and technology in emerging countries.

Major industry players profiled as part of the report are Google,
Facebook, Oath, Nanjing Marketing Group, and Yelp among others.

Study Coverage

This research study examines the current market trends related to the
demand, supply, and sales, in addition to the recent developments. Major
drivers, restraints, and opportunities have been covered to provide an
exhaustive picture of the market.

The analysis presents in-depth information regarding the development,
trends, and industry policies and regulations implemented in each of the
geographical regions. Further, the overall regulatory framework of the
market has been exhaustively covered to offer stakeholders a better
understanding of the key factors affecting the overall market
environment.

Identification of key industry players in the industry and their revenue
contribution to the overall business or relevant segment aligned to the
study have been covered as a part of competitive intelligence done
through extensive secondary research. Various studies and data published
by industry associations, analyst reports, investor presentations, press
releases and journals among others have been taken into consideration
while conducting the secondary research.

Both bottom-up and top-down approaches have been utilized to determine
the market size of the overall market and key segments. The values
obtained are correlated with the primary inputs of the key stakeholders
in the online advertisement value chain. The last step involves complete
market engineering which includes analyzing the data from different
sources and existing proprietary datasets while using various data
triangulation methods for market breakdown and forecasting.

Market intelligence is presented in the form of analysis, charts, and
graphics to help the clients in gaining faster and efficient
understanding of the online advertisement market.

Topics Covered

1. Introduction

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Currency

1.5. Assumptions

1.6. Base and Forecast Years Timeline

2. Research Methodology

2.1. Research Design

2.2. Secondary Sources

3. Executive Summary

4. Market Dynamics

4.1. Market Segmentation

4.2. Market Drivers

4.3. Market Restraints

4.4. Market Opportunities

4.5. Porter’s Five Force Analysis

4.6. Life Cycle Analysis – Regional Snapshot

4.7. Market Attractiveness

5. Online Advertisement Market by Payment Structure

5.1. Pay Per Click

5.2. Pay Per Action

6. Online Advertisement Market by Product Type

6.1. Sponsored Ads

6.2. Display Ads

6.3. Video Ads

6.4. App Ads

7. Online Advertisement Market by Geography

7.1. North America

7.1.1. USA

7.1.2. Canada

7.1.3. Mexico

7.1.4. Others

7.2. South America

7.2.1. Brazil

7.2.2. Argentina

7.2.3. Others

7.3. Europe

7.3.1. Germany

7.3.2. France

7.3.3. United Kingdom

7.3.4. Spain

7.3.5. Others

7.4. Middle East and Africa

7.4.1. Saudi Arabia

7.4.2. Israel

7.4.3. Others

7.5. Asia Pacific

7.5.1. China

7.5.2. Japan

7.5.3. South Korea

7.5.4. India

7.5.5. Others

8. Competitive Intelligence

8.1. Competition and Offerings Analysis of Key Vendors

8.2. Recent Investment and Deals

8.3. Strategies of Key Players

9. Company Profiles

9.1. Google Inc.

9.2. Facebook

9.3. Oath Inc. (A Subsidiary Under Verizon Communications)

9.4. Nanjing Marketing Group Ltd.

9.5. Yelp

9.6. Reddit

9.7. Amazon

9.8. Twitter

9.9. Microsoft

9.10. RhythmOne

For more information about this report visit https://www.researchandmarkets.com/research/6jjw5c/global_553?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related
Topics: Online
Advertising

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2EVsiaB Source : Global $553+ Billion Online Advertisement Market Outlook to 2024; with Google, Facebook, Oath, Nanjing Marketing Group, and Yelp Leading – ResearchAndMarkets.com – https://ift.tt/2EVsiaB

Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com :

DUBLIN–(BUSINESS WIRE)–The “Global
Mobile Advertising Market 2018-2022”
report has been added to ResearchAndMarkets.com’s
offering.

The mobile advertising market will register a CAGR of almost 13% by 2022.

Rapid growth of programmatic advertising is expected to drive growth in
the market. Programmatic advertising eliminates the need for middlemen,
and thus has proven to be a beneficial tool for businesses. It offers to
a wide range of benefits to advertisers.

Market Overview

Growth in in-app advertising

The growing popularity of in-app advertisements is one of the major
factors driving growth in the market. The high amount of time spent on
apps have attracted advertisers to focus on in-app advertisements of
their products and services.

Rising privacy and security concerns

Handling or resolving the privacy and security concerns that are
associated with mobile advertisement is one of the major challenges of
the global mobile advertising market.

Competitive Landscape

The market appears to be fragmented and with the presence of several
companies including Alphabet and Facebook, the competitive environment
is quite intense. Factors such as the growth in in-app advertising and
the rapid growth of programmatic advertising, will provide considerable
growth opportunities to mobile advertising manufactures.

Alphabet, Facebook, InMobi, matomy, Verizon are some of the major
companies covered in this report.

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY TYPE

  • Comparison by type
  • Display
  • Search
  • SMS
  • Market opportunity by type

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

PART 12: MARKET TRENDS

  • Rapid growth of programmatic advertising
  • Incorporation of AR in advertising
  • Increasing utilization of VR videos

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive landscape

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon

For more information about this report visit https://www.researchandmarkets.com/research/lvjjl9/global_mobile?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related
Topics: Direct
Marketing

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2FB0lq4 Source : Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com – http://bit.ly/2FB0lq4

#Books The Rise of the Platform Marketer: Performance Marketing with Google, Facebook,

Marketing Books – MarketingTools365 – Mktg Books – Marketing Tools 365 – //// Business Marketing Books & Mktg Books : The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, :

$5.33
End Date: Thursday Aug-2-2018 8:42:22 PDT
Buy It Now for only: $5.33
Buy It Now | Add to watch list

. From https://ift.tt/2KDNfdL