Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect :

LOS ANGELES–(BUSINESS WIRE)–Recognized by the nation’s top real estate agents as the #1 branding, website, and digital marketing agency, Agent Image has signed on as the title sponsor for the 2019 Inman Luxury Connect. This premier event, known for drawing the most notable luxury real estate agents and brokers, will convene starting tomorrow, October 15 -17th at the iconic Beverly Wilshire Hotel.

Boasting 20 successful years, Agent Image has a highly loyal base of luxury clients including The Altman Brothers, Aaron Kirman, Sally Forster Jones, Roh Habibi, and Kofi Nartey. These A-Listers consider their extremely customized digital brand integral to their notoriety and success. In an industry saturated by templates and copycat tools, Agent Image is both revered and respected for its creativity, cutting-edge technology, and firm position on originality. This title sponsorship will demonstrate how smart, strategic and bold innovation can both set agents apart and up for success.

The three power-packed days contain immersive discussions, unparalleled networking, and interactive breakout sessions designed to equip participants with the essentials for winning more business and delivering added value. Taking the speaker stage will be real estate’s highest performing thought leaders, including Agent Image Managing Partner, Jon Krabbe.

“The 2019 Luxury Connect will be our biggest yet and we could not be more thrilled to have Agent Image as our title sponsor,” says Chief Revenue Officer Emily Paquette. “We know their presence will have a profound impact on our attendees.” Jon Krabbe says, “Agent Image always looks forward to Luxury Connect. Our shared goal and relationships with many of the key players makes this title sponsorship an even greater honor.”

The Agent Image team will be taking appointments for attendees interested in enhancing their brand presence, expanding their online footprint, improving their website, and increasing digital traffic. To schedule a meeting, please email Brian Shorr at or visit Agent Image for more information.

About Agent Image

Agent Image specializes in real estate branding, website design, and digital marketing. Setting trends with original marketing concepts, lead generation, and one-of-a-kind custom designs, Agent Image is committed to extraordinary personalized attention. They are the first choice for top-producing agents, franchises, and independent brokers endeavoring to take their brand to new heights.


Melissa Rodriguez

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect –

Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth :

Proven Leader to Accelerate Data-Driven and Digital Marketing Solutions that Connect Businesses with Consumers

LIVONIA, Mich.–(BUSINESS WIRE)–#MarTechValassis, the leader in marketing technology and consumer engagement, today announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing.

Valassis, a Harland Clarke Holdings company, evolved from its print-based direct marketing roots to become the leader in marketing and media technology – today working with more than 60,000 customers to create demand and turn intent into action. For the past six years, Tran has been instrumental in the company’s evolution. Following his promotion to president in January 2019, Tran led organizational alignment and strengthened the company’s data-driven solutions, while identifying and expanding new growth opportunities.

“Valassis is a proven leader in marketing technology and services that is trusted by Fortune 500 brands for uniquely influencing consumer purchase behaviors by delivering scalable, targeted media campaigns reinforced with real-time, measurable performance,” said John O’Malley, CEO, Harland Clarke Holdings. “Cali’s progressive and dynamic leadership style will continue to drive our innovative culture, build customer-centric solutions and meet the diversified omnichannel needs of our clients. Cali has proven success in leading our strong talent base and data-driven, technology-forward assets to accelerate profitable growth.”

“I am incredibly excited to work alongside such a talented team and lead Valassis through this phase of growth. Together, we will deliver on our commitments to clients, associates and investors,” Tran said. “Empowered by decades of shopper behavioral data and a portfolio of patented technologies, we engage consumers at critical shopping moments to help them save money while driving incremental revenue for our valuable clients. I have great confidence in our team who is deeply committed to our company’s purpose and evolution.”

In 2014, Tran was named president of Valassis Digital and led the division through an exceptional trajectory of consistent profitable growth through organic initiatives and strategic acquisitions. Under his leadership, the Digital division revenue grew nearly fourfold from 2014-2018. Prior to Valassis, Tran served as the senior vice president of technology and business development at MacAndrews & Forbes, the parent company of Harland Clarke Holdings.

Earlier in his career, he was a principal at North Bridge Venture and Growth Equity Partners, where he invested in wireless and digital media technology entrepreneurs. He is also a founder and investor in technology-driven, high-potential innovative companies. Tran’s active and past portfolio includes shoe company PLAE, Adavium Medical and Ancestry, among others. Tran earned his Bachelor of Arts in history at Bowdoin College and his MBA at Harvard Business School.

Current CEO Dan Singleton will move into a senior advisory role for Harland Clarke Holdings continuing to report directly to John O’Malley.

About Valassis

Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.


Mary Broaddus

734 591-7375

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth –

Best Practices for Online and In-Print Advertising to Life Scientists –

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Best Practices for Online and In-Print Advertising to Life Scientists – :

DUBLIN–(BUSINESS WIRE)–The “Best Practices For Advertising To Life Scientists: Online And In Print” report has been added to’s offering.

There is no doubt that both print and online advertising to life scientists is effective. Rather than a competition between the two, life science supplier companies need to develop cohesive advertising strategies that deploy both channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This report allows companies to critically examine their current advertising efforts and is a comprehensive guide for future success.


In order to develop successful advertising strategies, vendors must place their print and online ads in publications that scientists perceive as trusted and welcome sources of information. Going beyond usage and preferences, this report also uncovers areas that might be undermining your advertising campaign.

The results of a 55- question online survey of 1,125 Life Scientists provides substantial data and insights on how scientists search for information, what types of advertising appeals to them the most, and which attributes might influence them to click on sponsored content. In addition, this report also includes an in-depth analysis of how different generations (Boomers, Gen X, Xennials, Millennials, etc.) interact with and prefer different forms of advertisements, and on which publications they spend the most time reading.

Objectives of this Report:

  • Enable you to critically examine your current print and online advertising strategies.
  • Identify specific steps related to ad creation, format, placement, and calls to action using the primary research provided.
  • Provide specific guidance for developing an effective and efficient advertising strategy for different sectors as well as different consumer age generations.

Key Topics Covered:

Executive Summary

  • Print vs. Online or Print and Online?
  • The Regional Picture for Advertising
  • The Generation Game (or: The Generation Gap)
  • What Can My Organization Do to Maximize Advertising Effectiveness?

Perceptions of Print and Online Advertising

  • Summary
  • Time spent reading research-related content
  • Reading time dedicated to research-related products
  • Mean hours per week dedicated to research-related reading in 2018
  • Opinions of life science advertising
  • Effectiveness of online vs. print advertising
  • Importance of online vs. print advertising
  • Use of online vs. print advertising to make decisions

Online Advertising

  • Summary
  • Effect of online advertising in the life sciences
  • Devices used and preferred to access the internet
  • Combinations of devices used to access research-related content
  • Use of general search engines
  • Response to sponsored links
  • Sponsored link click-through response
  • Perception of sponsored link accuracy
  • Perception of sponsored link usefulness
  • Product-related search term combinations
  • Use of general search terms
  • Online publications read/visited
  • Likelihood of sponsored content to engage potential customers
  • Customer perceptions of retargeted ads
  • Preferred types of retargeted content
  • Customer perceptions of banner ads by type of website
  • Banner ad click-through by web page position
  • Customer engagement with different types of online ads
  • Annoying attributes of online ads
  • Customer engagement with animated vs. Static banner ads
  • Life science suppliers with memorable online ads
  • Use of ad-blocking software

Print Advertising

  • Summary
  • Percentage of time spent reading product-related sections of scientific publications
  • Usefulness of print sources for informing about products/services
  • Likelihood of sponsored media to engage potential customers
  • Print scientific publications read
  • The fate of print copies of scientific publications
  • Number of readers per print copy of scientific publications
  • Likelihood that scientific journals are saved
  • Preferred calls to action in response to a print ad
  • Life science suppliers with memorable print ads
  • Life science advertising in the general media
  • Effect of print advertising in the life sciences

Methodology & Demographics

For more information about this report visit


Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Best Practices for Online and In-Print Advertising to Life Scientists – –

L3Harris Technologies’ New Interference Cancellation Solution Sustains Communications During Electronic Warfare and Cyber Missions

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : L3Harris Technologies’ New Interference Cancellation Solution Sustains Communications During Electronic Warfare and Cyber Missions :


  • First-of-its-kind capability protects tactical communications during EW and cyber missions
  • Warfighters no longer have to choose between their communication links and EW systems
  • HalcyonLinkTM leverages company’s fifty-year legacy in interference cancellation technology

WASHINGTON–(BUSINESS WIRE)–(L3Harris Booth #7136) — L3Harris Technologies (NYSE:LHX) has introduced a first-of-its-kind capability that enables warfighters to sustain critical communication while they are simultaneously conducting electronic warfare (EW) and cyber operations. The company is demonstrating the solution at its booth, #7136, during AUSA 2019 Annual Meeting and Exposition, October 14-16 at the Walter E. Washington Convention Center in Washington, D.C.

As the U.S. military conducts EW and cyber operations, noise from co-located EW transmitters can impact the performance of nearby tactical communication systems. The L3Harris HalcyonLink leverages the company’s adaptive interference cancellation technology to sustain the warfighter’s communications during this critical period.

“HalcyonLink eliminates the interference between EW systems and communications radios, enabling warfighters to sustain vital communication lifelines while conducting EW and cyber operations,” said Ed Zoiss, President, Space and Airborne Systems, L3Harris. “As a leader in EW and tactical communications, L3Harris technology is being brought to bear to protect and connect our warfighters on the electronic battlefield.”

L3Harris has a fifty-year legacy of using high-performance interference cancellation technology to address the most difficult interference challenges. HalcyonLink is powered by L3Harris’ Advanced Interference Mitigation System.

L3Harris’ Space and Airborne Systems segment provides space payloads, sensors and full-mission solutions; classified intelligence and cyber defense; avionics; and electronic warfare solutions.

About L3Harris Technologies

L3Harris Technologies is an agile global aerospace and defense technology innovator, delivering end-to-end solutions that meet customers’ mission-critical needs. The company provides advanced defense and commercial technologies across air, land, sea, space and cyber domains. L3Harris has approximately $17 billion in annual revenue and 50,000 employees, with customers in 130 countries.

Forward-Looking Statements

This press release contains forward-looking statements that reflect management’s current expectations, assumptions and estimates of future performance and economic conditions. Such statements are made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The company cautions investors that any forward-looking statements are subject to risks and uncertainties that may cause actual results and future trends to differ materially from those matters expressed in or implied by such forward-looking statements. Statements about technology capabilities are forward-looking and involve risks and uncertainties. L3Harris disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.


Sleighton Meyer
Space & Airborne Systems

Jim Burke
Media Relations

. From Business Wire – Marketingtools365(COMM) – ATOM Source : L3Harris Technologies’ New Interference Cancellation Solution Sustains Communications During Electronic Warfare and Cyber Missions –

Global Results Communications Welcomes the Internet of Things Consortium (IoTC) To Elite Client Roster

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global Results Communications Welcomes the Internet of Things Consortium (IoTC) To Elite Client Roster :

Award-winning PR firm is agency of choice for catalyst bringing foremost futurists together to drive the Internet of Things (IoT) forward

SANTA ANA, Calif.–(BUSINESS WIRE)–#GSMAGlobal Results Communications (GRC), an award-winning, full-service public relations powerhouse focused on high-tech and all the verticals it touches, is pleased to announce its new client, The Internet of Things Consortium (IoTC), the premier business development association for the Internet of Things (IoT) ecosystem. Led by President and CEO Greg Kahn—who Inc. and others have named as a principal influencer driving IoT forward—the IoTC has united the most powerful and influential executives at a succession of member meetings and VIP events since 2016.

“This has been a remarkable year for GRC and our clients,” says Founder and CEO Valerie Christopherson. “We could not be more pleased to be working with the renowned organization tenaciously building the kind of relationships and impactful partnerships that will help advance IoT innovation, ethical standards and security.”

Christopherson says the agency’s first task is to support the launch of IoTC NEXT: The Connected Future Summit taking place on November 12, 2019, at The TimesCenter in New York City. An industry first, where attendees represent the most innovative and instrumental minds across technology, consumer, enterprise and government, IoTC NEXT includes a stellar line-up of expert panelists and keynote speakers from Google, Avis Budget, WIRED, Arm ADT, New York Times, Bose, McKinsey & Company, and Vivint, among others, who will present crucial learnings and inspirational ideas around future trends and challenges across smart cities, the connected home and ageing in place, the future of mobility, wearables, autonomous vehicles and retail innovation.

“As a firm with top talent that collectively holds decades of event experience in emerging technologies, we will ensure IoTC delivers a one-of-a-kind experience and unique platform for valuable conversation and structured collaboration among the expected 500 attendees representing brand executives, technology leaders and top media,” adds Christopherson.

To learn more, visit:


Global Results Communications (GRC) is an award-winning, full-service public relations firm focused on elevating the public profiles of its clients worldwide. With expertise in the technology industry and all the markets tech touches, GRC is renowned for interpreting complex concepts and leading-edge ideas with insight and intelligence, and in a distinct brand voice that is consistent, clear and engaging. Trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground, GRC adheres to the highest standards while developing targeted communications strategies that dramatically enhance market presence and performance on a global scale. For more information please visit: Follow us on Twitter, Instagram, Facebook and LinkedIn. Call GRC at +1 949-306-6476.


Chelsea Freeman

Global Results Communications
+1 949.307.5908

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Global Results Communications Welcomes the Internet of Things Consortium (IoTC) To Elite Client Roster –

Continuum Clinical Named an MM&M Top 100 Agency for 2019

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Continuum Clinical Named an MM&M Top 100 Agency for 2019 :

Medical Marketing & Media (MM&M) releases its annual list of top healthcare agencies, places Continuum Clinical at #55.

NORTHBROOK, Ill.–(BUSINESS WIRE)–Continuum Clinical, a global clinical trial enrollment company, is proud to announce it was recently named one of the Top 100 agencies of 2019 by MM&M.

The Top 100 list, published annually, is the industry’s defining guide to the agency landscape and features companies both large and small. Since being named an MM&M Top 100 Agency last year, Continuum Clinical has undergone a rebrand, moving away from identifying solely as a “patient recruitment and retention company” to the broader identifier “clinical trial enrollment company”. Continuum has always functioned as an integrated company, but externally had been communicating its service offerings as distinct capabilities. Re-articulating its service offerings to better match how it had been functioning opened the door to a rebrand that included a new creative look and feel. This past year Continuum has seen a revenue growth of almost 8%, from $23.5 million in 2017 to $25.3 million in 2018.

“We are so proud to be included in this year’s MM&M Top 100 Agencies, making this the second time we have been named,” said Neil Weisman, president of Continuum Clinical. “We have long been an integrated company, but our integrated value wasn’t properly reflected externally. Investigating that misalignment led us to accurately articulate how we describe ourselves and allowed us to project our internal vision externally.”

Continuum also moved its Advocacy and Diversity & Inclusion team into the center of its integrated strategy and planning process. This move has helped assure the patient voice is incorporated at the initial step leading to the creation of more empathetic patient recruitment campaigns that successfully enroll clinical trials and improve ROI.

You can read more about Continuum Clinical in its Top 100 Agencies profile from MM&M.

About Continuum Clinical

Continuum Clinical is a global clinical trial enrollment company, providing fact-based patient recruitment solutions that deliver results. With over twenty-five years of experience, Continuum Clinical provides sponsors and CROs with patient recruitment and retention planning, study and site support, patient recruitment campaigns, patient advocacy and diversity & inclusion services, retention solutions, and reporting and analytics. We specialize in identifying and solving challenges that can impact successful clinical trial enrollment, from protocol development through study completion. Headquartered in the US, Continuum Clinical has more than 140 employees in the US and Europe and an expanded network of resources worldwide.


Cate Layne
Senior Manager, Corporate Brand & Content


. From Business Wire – Marketingtools365(COMM) – ATOM Source : Continuum Clinical Named an MM&M Top 100 Agency for 2019 –

Alorica Launches Global Recruiting Initiative to Hire 25,000 Insanely Great Customer Experience Associates

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Alorica Launches Global Recruiting Initiative to Hire 25,000 Insanely Great Customer Experience Associates :

Leading Digital Transformation Provider in Search of Thousands of Top Talent to Help Fulfill its Vision of Making Lives Better, One Interaction at a Time

IRVINE, Calif.–(BUSINESS WIRE)–Alorica Inc., a global leader in customer experience solutions, today announced plans to hire at least 25,000 customer experience associates across 100 contact centers worldwide. To kick off this ambitious plan, the company is hosting a hiring event at its contact centers around the globe on Wednesday, Oct. 16, 2019, from 10 a.m. to 5 p.m., in local time zones. At these events, held at local Alorica sites, the company will interview candidates and offer jobs on the spot for qualified candidates. To find an Alorica contact center near you or to apply for jobs online, visit

“Alorica has generated tens of thousands of jobs over the last 20 years, and we’re proud to continue creating career opportunities for people around the world,” said Greg Haller, Chief Operating Officer at Alorica. “Our people are the heart of our business, providing the best customer experiences…just one reason why we were named 2019 BPO of the Year.”

With award-winning strengths in developing talent and fostering a unique culture of giving back, Alorica seeks to recruit, retain and grow the highest-quality workforce in the industry. Based on position, Alorica team members can take advantage of flexible schedules and competitive benefits including paid training, medical and dental insurance, paid time off, paid holidays, sick time, 401(k) and an assortment of employee discounts.

Positions available at Alorica contact centers include Customer Experience Associates (Tech Support, Customer Service, Sales), Team Managers (Supervisors), Operation Managers, Trainers and Talent Acquisition Recruiters.

About Alorica

Alorica is a global leader in customer experience solutions. We are made up of 100,000 passionate problem solvers who make lives better through positive customer interactions—at every touchpoint—across voice, chat and social. Leveraging innovative technologies—including intelligent automation and a comprehensive analytics suite—we support the world’s most respected brands with the talent and resources necessary to create insanely great experiences. Alorica provides a host of world-class services—from customer care to financial solutions and digital services—to clients across industries of all kinds, many of whom are on the Fortune 500. Celebrating our 20th anniversary this year, Alorica contact centers and operation hubs span the globe with 120 locations in 14 countries. To learn more, visit


Media Contacts
Erica McCarthy

Alorica Inc.

Sunny Yu

Alorica Inc.

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Alorica Launches Global Recruiting Initiative to Hire 25,000 Insanely Great Customer Experience Associates –

Unlocking the True Potential of Competitive Intelligence Solutions: Download Infiniti’s Latest Newsletter for Insights on How CI Paves the Way for Success in the Long Run

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Unlocking the True Potential of Competitive Intelligence Solutions: Download Infiniti’s Latest Newsletter for Insights on How CI Paves the Way for Success in the Long Run :

LONDON–(BUSINESS WIRE)–#CI–Infiniti, a leading provider of market intelligence solutions, has announced the launch of its latest newsletter on unlocking the power of competitive intelligence in strategic decision making. Running a race blindfolded is never easy and getting to the finish line is even more challenging. This could be the case of any organization that doesn’t use effective competitive intelligence services.

For over 15 years, Infiniti’s solutions have helped numerous companies stay on top of their game by offering competitive intelligence solutions to enhance decision-making. The October-edition of this newsletter contains a storyboard series on the business benefits of having a strong competitive intelligence strategy.

We, at Infiniti Research, use a combination of research, analytics, and data management systems to help our clients manage data, serve relevant content to target customers and predict future interactions. This newsletter, which is now available for free download, will help you understand how to gain a clear understanding of your competitors and how you can differentiate yourself and your business from other players in the market.

Over the past 15 years, we have undertaken 500+ projects across all major regions and industry sectors, helping clients plan and execute the strategies required to sustain and grow. Request a free proposal for more insights on our customer intelligence solutions.

Competitive intelligence services: A Storyboard Series

#1: Why competitive intelligence is a gamechanger for retailers

When it comes to your competition, the more you know about what they’re doing now and what they’re planning to do in the future, the better decisions you’ll be able to make. As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Furthermore, competitive intelligence services offer key benefits to retailers including identifying new market opportunities, analyzing market trends, and enhancing decision-making. Read more about why competitive intelligence is paramount for retailers on Infiniti’s blog.

Top companies across industries use an external partner to gain better data insights and report positive results from that decision. Don’t have the expertise to undertake competitive intelligence on your own? Get in touch with our experts now!

#2: How competitive intelligence can drive marketing strategy and boost ROI

Today, brands are largely defined and judged by the content they create. Creating content that resonates with the target audience is critical for success. Competitive intelligence paves the way to fine-tune the content on what works for the market based on the successes and failures of the competitor’s content. Furthermore, it provides insights and intelligence on what is needed to thrive in the ever-changing market. In this article, we have discussed some of the effective ways competitive intelligence can drive your marketing strategy and boost your ROI.

#3: Leveraging Competitive Intelligence: What’s in it for Your Business?

In order to maintain brand relevancy, it is extremely crucial for brands to evolve according to the changing market trends. As several emerging and new companies are already disrupting the business of bigger companies, it is vital for brands to keep an eye out for new players in the market in order to stay competitive. However, keeping up with market trends and what other players are up to is not an easy task. On this blog, thought leaders from Infiniti explain why every modern business organization must leverage competitive intelligence solutions and also highlights some key benefits that they can derive using competitive intelligence.

Learn more about Infiniti’s competitive intelligence solutions, get more info about our solutions here!

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

To know more, visit:


Infiniti Research
Anirban Choudhury
Marketing Manager
US: +1 844 778 0600
UK: +44 203 893 3400

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Unlocking the True Potential of Competitive Intelligence Solutions: Download Infiniti’s Latest Newsletter for Insights on How CI Paves the Way for Success in the Long Run –

Mary Kay Inc. Chief Marketing Officer Contributed the Opening Chapter of New Entrepreneurship Book

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Mary Kay Inc. Chief Marketing Officer Contributed the Opening Chapter of New Entrepreneurship Book :

Sheryl Adkins-Green Shares Keys to Success in “Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success”

DALLAS–(BUSINESS WIRE)–Described as “empowerment on paper” and an “unmissable book,” Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success details some of the most successful and powerful women over the last fifty years including Mary Kay Ash. Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc., contributed the opening chapter and shares time-honored principles and “keys to success” from Mary Kay Ash – one of the world’s greatest female entrepreneurs.

From home-based businesses to women-led global businesses, the book explores the impact of female empowerment – the very cornerstone of a Mary Kay business. More than 55 years ago, Mary Kay Ash launched her company with the purpose of empowering women. A change champion and groundbreaking businesswoman, she dedicated her life to female entrepreneurs. Today, her timeless principles connect a community of women who embraced entrepreneurship and grew it into a global empire.

“Our company’s founder, Mary Kay Ash, changed the world of business by creating more opportunities for women and we are proud to share strategies and ‘keys to success’ as a contributor to this new entrepreneurship book,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “Mary Kay Ash’s lifetime of achievements made her a trailblazing entrepreneur, while her lasting legacy has made her an icon. Our company was built by a woman, for women. Our continued mission of empowering women worldwide is as important now as it has ever been.”

The new book provides a lens into the power of female entrepreneurship and is edited by entrepreneurship expert Victoria Crittenden, Professor of Marketing at Babson College. Crittenden’s research has been published extensively in journals such as the Journal of Academy of Marketing Science and Entrepreneurship Theory & Practice. In 2015, she co-edited Evolving Entrepreneurial Education: Innovation in the Babson Classroom.

“Through discussing examples of history’s leading women entrepreneurs like Mary Kay Ash, this book acts as both an inspiration for women just setting out on their own entrepreneurial journey and validation to those women who have already encountered the ups and downs of entrepreneurial endeavors,” said Crittenden. “As I shared in the introduction of the book, my own mother began a direct-selling business when I was a child and I witnessed first-hand how empowering a woman can change her outlook on life and, thus, her children’s lives. I believe that entrepreneurship is in the DNA of the women and stories appearing in the chapters of this book and I’m honored to include Mary Kay Ash.”

For more information about Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, click here.

About Mary Kay

One of the original glass ceiling breakers, Mary Kay Ash founded her beauty company more than 55 years ago with three goals: develop rewarding opportunities for women, offer irresistible products, and make the world a better place. That dream has blossomed into a multibillion-dollar company with millions of independent sales force members in nearly 40 countries. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skin care, color cosmetics, nutritional supplements and fragrances. Mary Kay is committed to empowering women and their families by partnering with organizations from around the world, focusing on supporting cancer research, protecting survivors from domestic abuse, beautifying our communities, and encouraging children to follow their dreams. Mary Kay Ash’s original vision continues to shine—one lipstick at a time. Learn more at


Mary Kay Inc. Corporate Communications

972.687.5332 or

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Mary Kay Inc. Chief Marketing Officer Contributed the Opening Chapter of New Entrepreneurship Book –

Fatburger Debuts Craig’s Vegan Milkshake in Southern California

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Fatburger Debuts Craig’s Vegan Milkshake in Southern California :

Beloved Burger Stand Expands Vegan Menu Offerings

LOS ANGELES–(BUSINESS WIRE)–$FAT #fatburger–NASDAQ: FAT. FAT (Fresh. Authentic. Tasty.) Brands Inc. (“FAT Brands” or the “Company”), parent company of Fatburger, is proud to announce its latest menu addition, vegan milkshakes. Made with hand-scooped Craig’s Vegan Ice Cream, the new milkshakes topped with non-dairy whipped cream will debut at 12 Fatburger locations in Southern California on October 14th.

Fatburger’s new vegan milkshakes will be available in two flavors, vanilla and strawberry, and are available starting today at the Beverly Hills, North Hollywood, West Hollywood, Sherman Oaks, Woodland Hills, Venice, Van Nuys, Wilshire, Redondo Beach, Carson, Santa Monic & Sepulveda, and Lincoln & Pico locations. This latest menu addition expands on Fatburger’s current vegan menu offerings, such as the Impossible Burger patty, and speak to the brand’s commitment of offering top-quality new items for customers of all dietary preferences to enjoy.

Hollywood’s iconic Fatburger is best known for its mouthwatering, juicy burgers made famous by founder Lovie Yancey in Los Angeles more than 70 years ago. Each burger is made-to-order with traditional toppings along with delicious add-ons including bacon, egg, cheese, and onion rings. In addition to their iconic burgers, Fatburger offers perfectly crisp fries and hand-scooped milkshakes.

“Our existing vegan items have performed incredibly well with not only vegans, but existing Fatburger customers who are looking to try something new. We have no doubt our new Craig’s Vegan Ice Cream milkshake will follow the same trajectory,” said Andy Wiederhorn, CEO of FAT Brands. “Like Fatburger, Craig’s Vegan Ice Cream is a Los Angeles institution. We are thrilled with the opportunity to partner with such a like-minded, local brand.”

For more information or to find a Fatburger location near you, please visit

Fresh. Authentic. Tasty. Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The Company currently owns eight restaurant brands: Fatburger, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises over 380 units worldwide.

About Fatburger

An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.

About Craig’s Vegan Ice Cream

Craig Susser is the owner and operator of Craig’s restaurant, the iconic Los Angeles-based eatery known for its electric menu covering everything from steak to vegan specialties since opening in January 2011. After receiving countless non-dairy dessert requests from restaurant regulars, he and Chef Kursten Kizer created “Craig’s Vegan.” A cashew-based frozen dessert line that offers popular flavors like ‘Kurstens PB Krunch’ and ‘Melrose Mint Chip.’ The line officially launched in March 2019 and can found in the freezers of family kitchens, A-List celebrities, wellness gurus and basically anyone who loves delicious desserts that just so happen to be 100% vegan. Website:

Safe Harbor Statement

This news release may contain “forward-looking” statements. These forward-looking statements are only predictions and are subject to certain risks, uncertainties and assumptions that could cause actual results to differ from those in the forward looking-statements. Potential risks and uncertainties include such factors as uncertainty of consumer demand for the Company’s products, as well as additional risks and uncertainties that are identified and described in Company’s SEC reports. Actual results may differ materially from the forward-looking statements in this press release. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company does not undertake, and it specifically disclaims, any obligation to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.


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. From Business Wire – Marketingtools365(COMM) – ATOM Source : Fatburger Debuts Craig’s Vegan Milkshake in Southern California –