Astute Solutions to Improve Customer Relationship Management

Astute Solutions

Astute Solutions to Improve Customer Relationship Management

Astute Solutions today announced their selection by Pharmavite, makers
of the Nature Made® brand of dietary supplements, to implement CRM and
social media management software, Astute
and Astute
, for its national operations. Pharmavite will use Astute’s
software to streamline their consumer engagement processes, generate
more accurate reporting, and improve social media response times.

Being in a highly regulated industry, Pharmavite was looking for more
robust tracking and reporting capabilities than what their existing
customer relationship management system could offer. They were also
looking for a system that could automate manual processes and be easily
configured to manage workflow changes on the fly. In addition, they
wanted to be able to react more quickly to comments about their brand on
social media, including routing to the best person to respond and
tracking interactions in the CRM.

“We’re serious about the quality of the products we deliver,” said
Virginia Hill, Director, Regulatory and Consumer Affairs. “This
commitment to quality shows in every aspect of our business, including
the platform we use for customer service and feedback. We needed a
platform that would scale with our growth – and a provider that
understood both our highly regulated industry and the CPG sector. That’s
why we selected Astute.”

“We at Astute are thrilled to be working with Pharmavite to support
their mission of bringing quality to everything they do,” added Ray
Carey, Chief Operating Officer, Astute Solutions. “We work with
companies around the world to provide the seamless, omni-channel
experiences their customers want, allowing firms like Pharmavite to do
what they do best: developing high-quality products.”

Astute Solutions ( helps brands drive loyalty throughout the customer journey with the world’s smartest consumer engagement software. Consumers want to talk to brands like they talk to their friends, instead of being forced to
communicate through stiffly structured interfaces. Astute Solutions’
blend of leading-edge technologies makes customer interactions
effortless and elegant.


Astute Solutions
Natalie Skarzynski, 877-769-3750

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Pharmavite Chooses Astute Solutions to Improve Customer Relationship Management –