Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : NewsCred Announces $20M in Additional Financing; Takes Aim at Global Marketing Transformation :
Investment to further accelerate tech innovation, fuel international growth, and bolster company vision as the operating system for marketing
NEW YORK–(BUSINESS WIRE)–NewsCred, the world’s leading enterprise content marketing platform (CMP) provider, today announced an additional $20 million in financing; capital that will help accelerate R&D innovation, fuel the company’s rapid global expansion, and support the growing demand for the Integrated Marketing Edition of its CMP. Led by InterWest Partners, with new participation from strategic partner Dentsu Inc. as well as Escalate Capital Partners, this investment brings the total invested capital in NewsCred to over $100 million — the largest in its category. All major existing investors also participated in the round, including FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.
Just over 10 years old, NewsCred has firmly established itself as the leader of its category, positioned highest and furthest to the right in Gartner’s Magic Quadrant for Content Marketing Platforms for two consecutive years. Combining its domain expertise and industry-leading platform — recently enhanced with strategic planning and global collaboration tools — the company is now setting out to modernize how global marketing organizations work.
“This latest round of funding will help us double down on our mission to unleash the potential of marketing teams,” said Shafqat Islam, Co-Founder & CEO of NewsCred. “Not only do we have the most invested capital in the category, but we are also the largest in terms of revenue. Our traction in the enterprise market is a testament to the confidence that customers have in our business as well as our mission. The future is bright, and we are excited to continue supporting our customers in pioneering a new, modern era of marketing.”
Over the last 12 months, NewsCred launched the Integrated Marketing Edition of its CMP, introducing new campaign planning and project management functionality designed to unify global marketing organizations.
Now, this latest round of financing positions NewsCred to:
- Increase R&D investment in its integrated marketing and work management capabilities, as well as broaden its integration stack for interoperability with the wider marketing tech ecosystem
- Expand existing field operations in the US, EMEA, and APAC to increase competitive displacements and accelerate growth in those regions
- Bolster its ability to support a growing enterprise customer base with best-in-class marketing software and services
“We believe that Content Marketing Platforms are equipped to become the strategic centerpiece for modern marketing organizations,” said Shafqat. “By bridging the gap from campaign planning to content creation, providing tools to streamline execution, and surfacing analytics across operational efficiency and campaign performance, we are empowering global marketing organizations to transform how they work, deliver exceptional content, and elevate the impact of their marketing efforts.”
For more information about NewsCred and its category-leading Content Marketing Platform, visit NewsCred.com.
NewsCred, the global leader in enterprise content marketing technology, transforms the way marketing organizations work, elevating team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred brings marketing teams together with the tools to ideate, plan, create, govern, and measure integrated campaigns and supporting content — from a single platform.
Founded in 2008, NewsCred partners with hundreds of enterprise customers across the globe, including Twitter, Fidelity, Cisco, and more, to elevate marketing performance and drive business value. Learn more at NewsCred.com, join our community at NewsCred Insights, and follow us on Twitter and LinkedIn.
. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2LgHzHj Source : NewsCred Announces $20M in Additional Financing; Takes Aim at Global Marketing Transformation – https://ift.tt/2LgHzHj