Coda Signature Takes Top Prizes in Edibles, Topicals and Vape Cartridges at High Times Colorado Cannabis Cup 2019

Business Marketing news and Mktg News : Coda Signature Takes Top Prizes in Edibles, Topicals and Vape Cartridges at High Times Colorado Cannabis Cup 2019 :

Awards Distinguish Coda Signature as Leader Across Multiple Product Categories

DENVER–(BUSINESS WIRE)–Coda Signature, maker of award-winning cannabis infused gourmet edibles, all-natural topicals and handcrafted concentrates, continues to receive industry recognition as a leader in product innovation with wins at the High Times Colorado Cannabis Cup in three categories: First Place in Topicals for its Symphony Bath Bombs; First Place in CBD Vape Pens & Cartridges for its Balance CBD Vape Cartridge; and Second Place in CBD Edibles for its 1:1 Coffee & Doughnuts chocolate bar.

High Times announced the winners Nov. 21 at its Cannabis Cup awards ceremony in Denver. As the premier competition in the cannabis industry, the Colorado Cannabis Cup spotlights top companies and products in the Colorado cannabis community.

“The infused products market is highly competitive, and the Colorado Cannabis Cup awards set apart the good from the great,” said Mark Grindeland, Coda Signature Co-Founder and CEO. “This recognition shows that Coda Signature is driving innovation for the infused products sector and continues to build a renowned brand that resonates with the Colorado community. Coda Signature is honored to be recognized as a company that is setting the standard for the cannabis industry on a national level.”

As the infused products sector continues to grow rapidly, consumers are looking for premium-quality options. Coda Signature is answering that demand with imaginative products such as its signature chocolate bars including Coffee & Doughnuts, Cream & Crumble, Caramel & Corn and seven other flavors; as well as its Fruit Notes, a line of vegan gummies that recently launched in Colorado and California.

“Our creations at Coda Signature aim to defy industry norms, both in cannabis and the mainstream culinary world,” said Lauren Gockley, Director of Edibles at Coda Signature. “When creating our luxury products, we go beyond expectations by delivering bold flavor combinations and natural, ethically sourced ingredients. The Cannabis Cup awards acknowledge the work we are doing to further the cannabis industry by elevating the product experience.”

Director of Extraction, David Hand, commented, “We are beyond thrilled to receive this industry recognition for our CBD distillate vape cartridges as well as our infused topicals and edibles. Our talented extraction team works around the clock to ensure that we are delivering clean, consistent and purely extracted cannabis oil to all of our departments. We are truly grateful to High Times as well as the awesome Colorado dispensaries, budtenders and consumers for their continued support.”

In addition to the High Times Cannabis Cup, Coda Signature has received numerous awards for its edibles, topicals and concentrate products, and recognition for its exemplary business practices. Recent distinctions include: MJBizDaily Awards finalist in the U.S. Market Leader—Infused Products category; Leaflink’s 2019 Best-Selling Products list; 2019 NCIA Excellence in Innovation Award for Infused Products & Extractions; 2018 MG Retailer 50 Best Companies to Work for in Cannabis; and the 2018 Cannabis Business Awards MVP honor.

For a full list of the 700+ dispensaries in Colorado and California where Coda Signature is available, click here.

About Coda Signature

Coda Signature crafts premium cannabis-infused edibles, topicals and concentrates for medicinal and adult-use markets. Recognized as a leading innovator in product development, Coda Signature features bold flavor combinations and rejuvenating formulas made from only the highest-quality, natural ingredients. Founded in 2015, the company has garnered numerous awards for its products, which are currently available in over 700 dispensaries across Colorado and California. Coda Signature is pursuing expansion into other emerging markets in North America. The company currently holds two licenses in Colorado (404-00507 and 404R-00134) and two licenses in California (CDPH-10003091 and C11-0000027-LIC). To learn more about Coda Signature, visit www.codasignature.com.

Contacts

Media Contact:
Alex Gnibus

Grasslands: A Journalism-Minded Agency

alex@mygrasslands.com
760-845-5399

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2OCu8AY Source : Coda Signature Takes Top Prizes in Edibles, Topicals and Vape Cartridges at High Times Colorado Cannabis Cup 2019 – https://ift.tt/2OCu8AY

Travel Video Alliance Accepting Submissions for 2020 Travel Video Awards at NAB Show

Business Marketing news and Mktg News : Travel Video Alliance Accepting Submissions for 2020 Travel Video Awards at NAB Show :

— Expanded programs include third annual awards and three panels in Las Vegas —

WASHINGTON–(BUSINESS WIRE)–The Travel Video Awards (TVAs) are open for submissions for the third annual awards program to be held at NAB Show on April 21 in Las Vegas. Created by Citizine Networks, Inc. and presented by the Travel Video Alliance, the awards honor innovative and inspiring travel videos released in 2019 by independent filmmakers, the travel industry, media companies and lifestyle brands.


NAB Show, held April 18-22, will again serve as the presenting sponsor of the awards program.

The 2019 program received entries over 800 entries from filmmakers and brands across 44 countries, including CNN Travel, United Airlines, Marriott International, Tourism Australia, Land Rover, Food Network, Sony, Rimowa luggage, La Mer, and Travel + Leisure magazine, among others.

“Of the $600B+ in online travel bookings, video was part of the decision process for the consumer in over 60 percent of those bookings,” said Citizine and TVA Founder and CEO Philip DeBevoise. “Travel videos are a powerful marketing tool — indie filmmakers, tourism companies, and other brands are creating videos showcasing the lifestyle, culture, and beauty of destinations across the globe that are driving these online bookings.”

The 2020 TVAs will feature increased programming focused on the role of video in the travel industry, including three panel sessions and new award categories, in addition to the annual awards ceremony on April 21. Notably, TVA has garnered new partnerships with Travel + Leisure, VeeR.tv, NMG Network, Steller.co and Obsesh, among others.

DeBevoise added, “We’re excited to announce the new TVA-Steller Award, in partnership with Steller, that recognizes the beautiful ‘mix’media’ travel stories being published on the Steller platform.”

“Travel videos capture the magnificence of some of the most popular and remote destinations on the planet,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “It is an honor to again partner with the Travel Video Alliance as they recognize some of the most cutting-edge leaders in digital video creation at NAB Show.”

All video and story submissions must have aired or been digitally published between January 1, 2019 and December 31, 2019. TVA is currently accepting submissions through January 17, 2020. Additional information about the awards and other TVA programming is available here.

Register as press for the 2020 NAB Show.

About NAB Show

NAB Show, held April 18-22, 2020, in Las Vegas is the world’s largest convention encompassing media, entertainment and technology. With more than 90,000 attendees from 160 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and fuel the digital storytelling economy. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About the Travel Video Awards (TVAs) / Travel Video Alliance

Launched in 2018, the Travel Video Awards (TVAs) honors innovative and inspiring travel videos released by independent filmmakers, social media influencers, the travel industry, media companies, lifestyle brands, and others. Categories span both industry and independent tracks, as well as an audience award for each track, and the NOMAD award for best independent video. For more information about the TVAs and the Travel Video Alliance, and to view the full list of past winners and nominees, visit travelvideoalliance.com.

About Citizine Networks, Inc.

Citizine is a branded-content studio that works with travel and lifestyle brands to create compelling programs targeting worldwide audiences. Citizine has helped brands create video content as well as activate influencers across the globe. Citizine’s clients have included Lay’s (Pepsi), Mexico Tourism Board, Visit West Hollywood, Air New Zealand, Food Network, Coffee Bean and Andaz Hotels (Hyatt), among others. In 2018, Citizine also created and launched the Travel Video Awards, which, in 2019, were housed under the Travel Video Alliance.

Contacts

NAB CONTACT:
Jamie Enright
202-429-5359

TVA CONTACT:
Philip DeBevoise
310-709-8158

SPONSORSHIP CONTACT:
Melissa Kittson
202-429-3924

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2OuNckk Source : Travel Video Alliance Accepting Submissions for 2020 Travel Video Awards at NAB Show – https://ift.tt/2OuNckk

Infiniti Helped a Quick Service Restaurant to Improve Customer Loyalty Through Targeted Ad Campaigns | Read the Complete Success Story on Marketing Strategy Engagement to Know How

Business Marketing news and Mktg News : Infiniti Helped a Quick Service Restaurant to Improve Customer Loyalty Through Targeted Ad Campaigns | Read the Complete Success Story on Marketing Strategy Engagement to Know How :

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on marketing strategy engagement. This success story highlights how the experts at Infiniti Research helped a quick service restaurant to devise targeted marketing campaigns and develop a better relationship with their target customer segments.


The rising adoption of smartphones are necessitating companies in the food and beverage industry to revamp their traditional marketing models and focus more into digital advertising techniques. Also, with product delivery and marketing becoming more digitalized, ensuring consistency in marketing initiative is becoming imperative for businesses. As such, companies are under the need to devise targeted marketing strategies by understanding the needs and demands of their target customer segments.

Our marketing strategy engagement can help you to measure the effectiveness of your marketing campaign and revamp marketing initiatives accordingly. Request a free proposal today!

The business challenge: The client is a quick service restaurant based out of the US. As the client solely relied on traditional advertising techniques, they faced difficulties in reaching out to their end-users. Also, the company’s inability to gather detailed insights into their customers made it difficult for them to personalize marketing campaigns. As such, they wanted to identify the changing needs of their target customers and devise targeted marketing campaigns. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering marketing strategy engagement.

Our experts can help you to formulate effective marketing strategies to capture customers’ attention and drive sales. Contact us to leverage our marketing strategy engagement.

The solution offered: Infiniti’s marketing strategy engagement helped the client to create targeted ad campaigns by understanding the needs and requirements of the different customer segments. The client was also able to identify the right marketing channels to focus on to drive sales. This helped them to improve customer loyalty and profitability. In addition, the client was able to develop a consistent level of brand recognition amongst the target customer segments.

Infiniti’s marketing strategy engagement helped the client to:

  • Devise product promotion strategy and drive sales
  • Efficiently segment customers and devise personalized marketing approaches
  • Wondering how your business can benefit from our marketing strategy engagement? Request more information from our experts!

Infiniti’s marketing strategy engagement offered predictive insights on:

  • Developing effective ad campaigns and enhancing customer loyalty
  • Streamlining marketing strategies and boosting profitability
  • Want to gain more insights into our services portfolio? Request free brochure.

Read the complete success story for comprehensive insights: Infiniti’s Marketing Strategy Helps a Quick Service Restaurant Client Improve Customer Loyalty Through Targeted Ad Campaigns

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

Contacts

Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2D6bbRB Source : Infiniti Helped a Quick Service Restaurant to Improve Customer Loyalty Through Targeted Ad Campaigns | Read the Complete Success Story on Marketing Strategy Engagement to Know How – https://ift.tt/2D6bbRB

Market Segmentation Analysis Helped a Luxury Car Dealer to Efficiently Allocate Marketing Budget | Request a FREE Proposal for Detailed Insights

Business Marketing news and Mktg News : Market Segmentation Analysis Helped a Luxury Car Dealer to Efficiently Allocate Marketing Budget | Request a FREE Proposal for Detailed Insights :

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This success story highlights how the experts at Infiniti Research helped a luxury car dealer to target the right audience and streamline marketing approaches.


Today, personalizing sales and marketing initiatives have become imperative for businesses to gain a leading edge in the market. Businesses can efficiently personalize their marketing strategies by grouping customers into different categories based on their needs, preferences, behavior, and value. This is where companies realize the real power of leveraging market segmentation analysis.

Our market segmentation analysis can help businesses to optimize marketing strategies and reach out to the right set of customers. Request a free proposal today!

The business challenge: The client is a luxury car dealer based out of India. The client’s inability to target the right set of customers resulted in huge losses. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market segmentation analysis. By leveraging Infiniti’s market segmentation analysis, the client wanted to segment customers based on their age groups. By doing so, they wanted to identify market segments with the greatest profit potential and understand different customer personas.

Our market segmentation analysis can help you to streamline marketing initiatives and increase sales. Contact us to leverage our market segmentation analysis.

The solution offered: Infiniti’s market segmentation analysis helped the client to develop marketing campaigns that resonated with the prospects of the different customer segment. Also, the client was able to personalize marketing initiatives for different customer segments. This helped them to efficiently allocate their marketing budget and increase sales.

Infiniti’s market segmentation analysis helped the client to:

  • Create customized marketing initiatives and enhance sales
  • Enhance marketing strategies
  • Wondering how your business can benefit from our market segmentation analysis? Request more information from our experts!

Infiniti’s market segmentation analysis offered predictive insights on:

  • Increasing revenue and improving profitability
  • Gaining a competitive edge in the market
  • Want to gain more insights into our services portfolio? Request free brochure.

Read the complete success story for comprehensive insights: Market Segmentation Strategy for a Luxury Cars Dealer – A Case Study by Infiniti Research

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

Contacts

Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2KLtDDE Source : Market Segmentation Analysis Helped a Luxury Car Dealer to Efficiently Allocate Marketing Budget | Request a FREE Proposal for Detailed Insights – https://ift.tt/2KLtDDE

Infiniti Helped a Surgical Instrument Manufacturer to Improve Profitability and Competitiveness | Read the Latest Success Story on Market Segmentation Analysis to Know How

Business Marketing news and Mktg News : Infiniti Helped a Surgical Instrument Manufacturer to Improve Profitability and Competitiveness | Read the Latest Success Story on Market Segmentation Analysis to Know How :

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This success story highlights how the experts at Infiniti Research helped a surgical instrument manufacturer to develop services, products, and marketing strategies to cater to the specific needs of customers.


Although the surgical instruments manufacturing industry has been expanding rapidly over the past few years due to the rising technological advancements, surgical instrument manufacturers are finding it difficult to devise robust marketing strategies to target profitable customers. As such, companies in the surgical instruments market are finding it imperative to effectively group their customers into different segments and analyze their needs and requirements.

Market segmentation analysis can help businesses to better plan their marketing activities to reach out to the end-users. Request a free proposal today!

The business challenge: The client is a surgical equipment manufacturer based out of the United States. To cut down on their marketing spend and increase competitiveness, the client wanted to devise an effective marketing strategy. Also, they wanted to understand their customers’ requirements and speed up their production process. They approached the experts at Infiniti Research to leverage their expertise in offering market segmentation analysis.

Market segmentation analysis can help you to precisely define your customers’ needs and create better value for them. Contact us to leverage our market segmentation analysis.

The solution offered: Infiniti’s market segmentation analysis helped the client to identify potential niche markets segments and understand their needs and requirements. Also, they were able to group potential customers into sub-segments based on their preferences. This helped them to develop services, products, and marketing strategies to cater to the specific needs of customers.

Infiniti’s market segmentation analysis helped the client to:

  • Create customized marketing initiatives and enhance sales
  • Gather relevant data on their customers’ needs and differentiate product and service offerings
  • Wondering how your business can benefit from our market segmentation analysis? Request more information from our experts!

Infiniti’s market segmentation analysis offered predictive insights on:

  • Increasing sales conversion and improving profitability
  • Gaining a competitive edge in the market
  • Want to gain more insights into our services portfolio? Request free brochure.

Read the complete success story for comprehensive insights: Market Segmentation Study Assists a Surgical Instruments Manufacturer to Improve Profitability and Competitiveness

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

Contacts

Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2D9k3Gc Source : Infiniti Helped a Surgical Instrument Manufacturer to Improve Profitability and Competitiveness | Read the Latest Success Story on Market Segmentation Analysis to Know How – https://ift.tt/2D9k3Gc

Smarsh Positioned Highest Overall for Ability to Execute, Furthest Overall for Completeness of Vision in 2019 Gartner Magic Quadrant For Enterprise Information Archiving

Business Marketing news and Mktg News : Smarsh Positioned Highest Overall for Ability to Execute, Furthest Overall for Completeness of Vision in 2019 Gartner Magic Quadrant For Enterprise Information Archiving :

Named a Leader for Fifth Consecutive Year

PORTLAND, Ore.–(BUSINESS WIRE)–Smarsh®, helping customers get ahead – and stay ahead – of the risk within their electronic communications, today announced that analyst firm Gartner has named Smarsh a Leader in its 2019 Magic Quadrant for Enterprise Information Archiving1 (EIA).

This recognition marks the fifth straight year that Smarsh has been identified as a Leader in the Magic Quadrant for EIA. The new Gartner report provides a detailed overview of the EIA market, and evaluates vendors based on their completeness of vision and ability to execute. This year, Smarsh was positioned in the entire Magic Quadrant furthest on the completeness of vision axis and highest on the ability to execute axis.

“Smarsh is purely focused on enterprise information archiving, supervision and e-discovery, and delivering the market’s best products and services for our customers. We think this latest recognition in the Gartner Magic Quadrant only reinforces our conviction that we are progressing on the right path,” said Brian Cramer, CEO of Smarsh. “Global enterprises are learning from mistakes of the past and delivering on cloud strategies that will give them greater scale and flexibility for the future. Our vision is consistent with that direction.”

Over the past 12 months, major drivers behind the company’s success have included:

  • Native capture support for the industry’s widest breadth of electronic communications, including email, collaboration platforms like Microsoft Teams and Slack, mobile/text messaging, social media and voice content. Smarsh preserves and presents the entire conversational context, enabling a more efficient and richer search and review experience.
  • Market-leading archiving platforms for all segments of the market. The cloud-native Enterprise Archive delivers cloud scale, multi-cloud deployability and API-driven extensibility to multi-national enterprises. Professional Archive is built on nearly two decades of product and industry expertise. It provides a user experience tailored for sophisticated supervision and e-discovery users in the SMB and mid-market sectors.

Download a complimentary copy of the 2019 Gartner Magic Quadrant for Enterprise Information Archiving at www.smarsh.com/report/gartner-magic-quadrant-2019.

For more information about Smarsh and The Connected Suite, visit www.smarsh.com.

1 Gartner “Magic Quadrant for Enterprise Information Archiving” by Julian Tirsu and Michael Hoeck. November 20, 2019.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Smarsh

Smarsh helps organizations get ahead – and stay ahead – of the risk within their electronic communications. With innovative capture, archiving and monitoring solutions that extend across the industry’s widest breadth of channels, customers can leverage the productivity benefits of email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice while efficiently strengthening their compliance and e-discovery initiatives.

A global client base, including the top 10 banks in the United States and the largest banks in Europe, Canada and Asia, manages billions of conversations each month with the Smarsh Connected Suite. Government agencies in 40 of the 50 U.S. states also rely on Smarsh to help meet their recordkeeping and e-discovery requirements. The company is headquartered in Portland, Ore. with nine offices worldwide, including locations in Silicon Valley, New York, London and Bangalore, India. For more information, visit www.smarsh.com.

Contacts

John Kreuzer

Lumina Communications for Smarsh, Inc.

(408) 896-3307

jkreuzer@luminapr.com

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/34oovg8 Source : Smarsh Positioned Highest Overall for Ability to Execute, Furthest Overall for Completeness of Vision in 2019 Gartner Magic Quadrant For Enterprise Information Archiving – https://ift.tt/34oovg8

Will Black Friday have all the influence in 2019? Why preparation and measurement are key

You’d never think looking at it now that 10 years ago Black Friday was relatively unknown in the UK. However, since the acceleration of the digital age and a more global marketplace Black Friday is quickly becoming one of the key dates in the retail calendar. Last year alone saw UK shoppers spend over £7billion as they hoped to snap up bargains in time for Christmas.

Of course the real winner for Black Friday is the online retailers as half the fun for buyers is searching and finding the best deals. So with it being an online-heavy event, how are marketers looking to get the most out of it? 

Is Black Friday the new Christmas? 

Traditionally Christmas was the bumper sales opportunity of the year, and whilst it still is many consumers are using Black Friday as a way to purchase Christmas gifts or high ticket items for the home. Indeed we now spend more in November than December proving that Black Friday is bucking the trend. 

And whilst the consumers and companies have cottoned on to this gold mine for sales, marketers are still viewing it as a last minute activity. At PMYB we find that typically marketing teams still don’t view Black Friday as a firm event on the calendar and therefore tend to approach the planning later than other marketing activities – missing out on a huge opportunity. 

Under the influence 

In the modern age creating fast and quick marketing campaigns often means looking at influencers and social media channels. And with online retailers being the preferred port of call for consumers, marketers want the majority of efforts to be geared towards getting click through’s and sales. So the combination of lack of time and objectives of click-throughs make influencers the ideal channel.  

We are certainly seeing this reflected too – in 2018 influencers included 51% more products in their posts during the week of Black Friday. Demonstrating that companies and influencers are keen to exploit Black Friday as a major money making event. 

And the results show that everyone is winning with three times as many clicks from influencers’ content to retailer’s sites last year. For example a PMYB client used four influencers to drive awareness last Black Friday which generated 428 tracked orders that week through 18 pieces of content on IG and YT with 1.37M impressions. 

But are we all missing a trick? As Black Friday grows will it continue to be good enough to generate last minute content and evaluate it based on click throughs?

Add some colour to the black 

The trouble with not leaving enough time to plan activity is that it leaves little time to add creativity and ensure it is fully aligned with existing campaigns and messages. In order for Black Friday activity to really work companies need to start thinking about it in August and creating ideas and content to lead up to the event. 

As Black Friday continues to grow in popularity so will the amount of companies cashing in and using social media platforms to do so. At this point differentiating your campaign from others can set you apart from the rest and help drive sales and brand awareness. 

It’s also crucial, as ever, to ensure you select the right influencer, don’t just get whoever you can due to time constraints. Work with trusted and results proven influencers who are happy to share data and collaborate on ways to drive traffic.  

Knowing who to pick can be really tricky. That’s why we’ve developed a unique data-driven, scientific process to identify only the right influencers who will deliver the best ROI for each campaign. The proprietary 5 stage Chromo-Analysis™ scoring system we use rates every influencer we recommend against 46 key data points to assess their effectiveness in altering consumer behaviour and impacting sales volumes. Only those who score highly are selected. Using a tool such as this will ensure you have the right influencer for the campaign and your brand that will give a better chance of meaningful results. 

Or if you have used influencers in the past then engage with them as these existing relationships mean you will have already generated brand awareness with their audience. Content looks more genuine if an influencer keeps mentioning brands/products throughout the year and not just as a one off. 

With Christmas and January sales around the corner create a campaign that taps into all three and produces content that shows audiences that it’s not just a quick one of Black Friday paid for post to generate some pre-Christmas income. 

Measure 

As ever, evaluation and measurement are key when it comes to any digital marketing activity. Purely looking at click through’s and sales often isn’t good enough anymore. 

As consumers change spending habits, marketers need to be in a position to be agile in campaigns, but not in a way that compromises on creativity, brand reputation and results. Including Black Friday as a firm fixture in the marketing calendar will be crucial in years to come. 

The key to standing out is planning, creativity and ensuring you are getting genuine results.

Interested in hearing leading global brands discuss subjects like this in person?

Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.  

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Inaugural STAT Summit Convened 300+ Health Care Leaders

Business Marketing news and Mktg News : Inaugural STAT Summit Convened 300+ Health Care Leaders :

Health care and life science leaders from across the country gathered in Cambridge, MA., on Nov. 20-21 to explore the biggest advances in medicine and emerging challenges in delivery

BOSTON–(BUSINESS WIRE)–On Nov. 20-21, 2019, STAT (www.statnews.com), a national news organization focused on finding and telling compelling stories from the frontiers of health and medicine, hosted its inaugural summit with 250 of the leading minds in the life sciences.

The two-day event featured panels on drug development, innovation in health care, scientific research, and other issues. The event was underwritten by the Pharmaceutical Research and Manufacturers of America (PhRMA), with additional support from the University of Texas MD Anderson Cancer Center, Pfizer, Allogene Therapeutics, Amgen, Alkermes, Astellas, Sanofi, Bayer, Stealth BioTherapeutics, Vertex, and the National Pharmaceutical Council.

“We’re proud that our summit produced so many thought-provoking conversations,” said Matthew Herper, STAT’s senior medicine writer and editorial director of events. “It was a fantastic day and a half, full of dramatic stories, trenchant insights, and memorable exchanges. It was amazing to get so many of medicine’s most important players in one room, and to have a chance to talk about so many crucially important issues.”

“We were excited to sponsor the first-ever STAT Summit convening biopharmaceutical researchers, policymakers, and patients to discuss the future of medical innovation,” said Robert Zirkelbach, PhRMA’s executive vice president of public affairs. “What we are seeing in biopharmaceutical laboratories across the country was considered science fiction just years ago. We need to advance practical policy reforms to make sure that the patients of today and tomorrow are able to access and afford these breakthroughs.”

Dr. Al Sandrock, Biogen’s executive vice president of research and development and chief medical officer, told the audience he believes the company’s resurrected Alzheimer’s therapy not only is effective but will mark the start of a new chapter for research. “This is the time for neuroscience,” he said. “I know a lot of other companies may not feel that way.”

Sandrock also said he was surprised that Biogen’s decision to seek FDA approval for its therapy, aducanumab, had generated so much skepticism. “I do believe that the drug works,” he said.

Other speakers included: Dr. Amy Abernethy, principal deputy commissioner and acting CIO of the Food and Drug Administration, who joined for a discussion about embracing technology, the promise (and limitations) of real-world data, CBD, and more; Dr. Giovanni Caforio, chairman and CEO of Bristol-Myers Squibb, who spoke about his strategic plans for the company; Daniel O’Day, chairman and CEO of Gilead Sciences, who addressed the drug maker’s moves into oncology; and Dr. Jeffrey Leiden, CEO of Vertex Pharmaceuticals, who outlined his company’s development of new cystic fibrosis drugs and newly released data on a CRISPR treatment for blood diseases.

A full list of speakers is available online. For more information about the summit, please visit statnews.com/summit.

ABOUT STAT

Founded in 2015, STAT is a national digital media brand that focuses on delivering fast, deep, and tough-minded journalism about the life sciences industries to over 2 million readers each month. STAT takes you inside academic labs, biotech boardrooms, and political backrooms, casting a critical eye on scientific discoveries, scrutinizing corporate strategies, and chronicling the roiling battles for talent, money, and market share. With an award-winning newsroom, STAT provides indispensable insights and exclusive stories on the technologies, personalities, power brokers, and political forces driving massive changes in the life sciences industry — and a revolution in human health.

STAT’s main newsroom is located in Boston, with bureaus in Washington, New York, New Jersey, Cleveland, San Francisco, and Los Angeles.

www.statnews.com

Contacts

To inquire about 2020 Summit sponsorship opportunities, contact:

Angus Macaulay, chief revenue officer

angus.macaulay@statnews.com

To apply to speak at STAT’s 2020 Summits, contact:

Matthew Herper, senior medicine writer and editorial director of events

matthew.herper@statnews.com

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2QSHVWX Source : Inaugural STAT Summit Convened 300+ Health Care Leaders – https://ift.tt/2QSHVWX

Digital Marketing Strategies for Pharma Companies | Infiniti Research Reveals Top Types of Digital Marketing Strategies for Pharmaceutical Companies

Business Marketing news and Mktg News : Digital Marketing Strategies for Pharma Companies | Infiniti Research Reveals Top Types of Digital Marketing Strategies for Pharmaceutical Companies :

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on Types of Marketing Strategies for Pharmaceutical Companies to Boost Profits.


Technological advancements and the healthcare industry are very closely associated. Recent advancements are mainly intended to improve treatments and therapies. However, when it comes to pharmaceutical companies, technological developments bring about a change in the way the companies operate and market their specific products – especially due to the legal and compliance restrictions in various regions. But keeping themselves abreast of all the new marketing strategies can help pharmaceutical companies to move a step ahead of their competitors and grow their business.

At Infiniti, we understand the impact of changing market demands on businesses. And to help companies excel in the present competitive landscape, our team of experts have highlighted top digital marketing strategies for pharma companies to expand their reach and gain a leading edge in the market.

In today’s competitive marketplace, traditional pharmaceutical marketing strategies can no longer help pharma companies drive sales and profits. Want to know how Infiniti’s marketing strategy solution can help pharma companies devise an efficient marketing plan to promote their product offerings? Request a free proposal.

Digital Marketing Strategies for Pharmaceutical Companies

Marketing through Influencers

Influencers are people whose presence is huge on social media platforms and have relevant followers. The base of such followers can range from hundreds to millions. Such influencers have relevant posts on their page and targeting them can boost the growth of your business. Pharmaceutical companies looking for new ways to market their products should collaborate with these internet personalities to boost their brand presence.

Messaging apps for pharma

Messaging apps are one of the most appropriate marketing strategies to reach the target customers with valuable and reliable content. It provides an opportunity for pharmaceutical companies to have a one-to-one conversation with their patients, doctors, and customers.

Chatbots for pharma

Chatbots are one of the most interesting marketing strategies that are being used by various pharmaceutical companies to respond and engage with clients. Chatbots are programmed and automated scripts that are used to converse directly with the client and mimics the response and behavior of a human being. Such bots can help handle requests like questionnaires, FAQs, and surveys.

You may also like to read our success story on developing a winning pharmaceutical marketing strategy

Keeping up with the changing market trends and adjusting your strategies accordingly could prove to be a tedious task. Request access to Infiniti’s market intelligence portfolio for free and learn more about how our services can help solve your business challenges.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

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Infiniti Research

Anirban Choudhury

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