Telefónica Selects Swrve To Drive Customer Engagement

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Swrve Selected as Premier Technology Partner for Telefónica, One of the World’s Largest Telecom Operators and Mobile Network Providers

SAN FRANCISCO–(BUSINESS WIRE)–Swrve, the world leader in real-time, relevant customer engagement, announced today that Telefónica, one of the largest telecommunication operators and mobile network providers in the world, has chosen Swrve to drive app adoption, engagement, and subscriber satisfaction. With this partnership, Telefónica will be able to reliably scale relevant, real time customer experiences to more than 350 million customers across 14 countries worldwide.

Telefónica has chosen Swrve as their technology partner to deliver hyper-relevant, individualized subscriber experiences in real time and process and segment millions of behavioral data points in milliseconds. Swrve will partner with Telefónica to drive subscriber acquisition, engagement, retention and revenue by:

  • Understanding in real time where and when subscribers are most likely to engage and appreciate the value of timely and relevant messages
  • Monitoring feature usage and deep behavioral targeting to deliver relevant messages to users that haven’t taken advantage of specific app capabilities, promotions, and more
  • Identifying frequent users and engage them for feedback and app store reviews.

“To drive the growth of our services, we need a level of customer engagement that sets standards of excellence for timeliness, personalization, and relevance,” said Fabio Bruggioni, Global Digital Platform Director at Telefónica. “We selected Swrve for their powerful AI, targeting, triggering, and real-time capabilities, as well as their in-depth understanding and ability to execute on our core business needs.”

“Swrve’s unique ability to monitor and act on deep customer behavioral data in sub-second time frames will be of huge benefit to the Telefónica team in their rollout of Smart Notifications, Smart WiFi, e-Care Apps, Video Streaming Apps and more,” said Tom Aitchison, CEO of Swrve. “Our platform was built from the ground up to meet those needs and we are excited to partner with Telefónica to elevate their customer experience through better engagement. We couldn’t be happier with Telefónica’s decision to make Swrve their premier technology partner.”

About Swrve

Swrve is the customer engagement platform that helps leading brands confidently deliver real-time, relevant communication with millions of customers. A Gartner Magic Quadrant for Mobile Marketing Platforms leader, Swrve is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily.


Alex Dickel

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Telefónica Selects Swrve To Drive Customer Engagement –

MedMen Announces Fifth Florida Store Opening in Jacksonville Beach

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  • Brings Total National Footprint to 30 Operating Stores
  • Company Expands beyond St. Petersburg, Key West, Pensacola and West Palm Beach


LOS ANGELES–(BUSINESS WIRE)–MedMen Enterprises Inc. (CSE: MMEN) (OTCQX: MMNFF) (“MedMen” or the “Company”), a leading cannabis retailer with operations across the U.S., today announced the opening of its new location in Jacksonville Beach, Florida. This is the fifth of 12 locations MedMen plans to open in Florida this calendar year. The Company is licensed for up to 35 retail locations in the state.

Florida is the third most populous state in the U.S. with a robust medical cannabis program serving over 270,000 qualified patients as of October 11, 2019.1 Jacksonville is one of the fastest growing metropolitan cities in Florida and a popular tourist destination with the largest urban park system in the nation, with 10 state and national parks. The new location aligns with MedMen’s retail strategy to extend geographical reach within each operational market.

MedMen Buds, the Company’s new loyalty program, will be available to all patients at the Jacksonville Beach location. In addition, MedMen’s recently launched same-day delivery platform will be available to Florida patients before year’s end. Together with loyalty and delivery, the Company’s new store locations align with MedMen’s national retail strategy of providing an industry-leading omni-channel experience.

In addition to expanding its retail footprint, MedMen remains one of the lead supporters of the recently launched constitutional amendment campaign to bring safe, regulated, and legal cannabis to adults 21 years and older in the state of Florida. The campaign committee “Make it Legal Florida” is chaired by MedMen’s own director of government affairs, Nick Hansen.

MedMen’s Jacksonville store is located at 308 3rd Street South, Jacksonville Beach, FL 32250. Store hours are 8:00 a.m. – 9:00 p.m.


  1. Office of Medical Marijuana Use

About MedMen:

Founded in 2010, MedMen is North America’s premium cannabis retailer. Founders Adam Bierman and Andrew Modlin have defined the next generation discovery platform for cannabis and all its benefits. A robust selection of high-quality products, including MedMen-owned brands [statemade], LuxLyte and MedMen Red, coupled with a team of cannabis-educated associates cement the Company’s commitment to providing an unparalleled experience. MedMen’s industry-leading technology enables a fully compliant, owned-and-operated delivery service and MedMen Buds, a nationwide loyalty program. MedMen believes that a world where cannabis is legal and regulated is safer, healthier and happier.

Learn more at

Cautionary Note Regarding Forward-Looking Information and Statements

This press release contains “forward-looking statements” and “forward-looking information” within the meaning of applicable securities laws (collectively, “forward-looking information”) with respect to the Company, including, but not limited to: information concerning the completion of the contemplated business combination with PharmaCann, LLC, expectations regarding whether the contemplated acquisition will be consummated, including whether conditions to the consummation of the proposed acquisition of PharmaCann will be satisfied and whether the proposed acquisition will be completed on the current terms, the timing for completing the proposed acquisition of PharmaCann, expectations for the effects of the proposed acquisition of PharmaCann, including the potential number and location of facilities and stores or licenses therefor to be acquired, expectations regarding the markets to be entered into by or expansion in current markets by the Company as a result of completing such proposed acquisition, the ability of the Company to successfully achieve its business objectives as a result of completing the contemplated acquisition, estimates of future cultivation, manufacturing and extraction capacity, estimates of future revenue or revenue growth (and the method by which such future revenue is generated), store related forecasts, including as to number of planned stores to be opened in the future, and any other statement that may predict, forecast, indicate or imply future plans, intentions, levels of activity, results, financial position, operational or financial performance or achievements. Such forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, financial position, performance or achievements of the Company to be materially different from any future plans, intentions, activities, results, financial position, performance or achievements expressed or implied by such forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, will”, “projects”, or “believes” or variations (including negative variations) of such words and phrases, or statements that certain actions, events, results or conditions “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Except for statements of historical fact, information contained herein constitutes forward-looking information.

Forward-looking information is not a guarantee of future performance and is based upon a number of estimates and assumptions of management at the date the statements are made including among other things assumptions about: the contemplated acquisition being completed on the current terms and current contemplated timeline; development costs remaining consistent with budgets; favorable equity and debt capital markets; the ability to raise sufficient capital to advance the business of the Company; favorable operating conditions; political and regulatory stability; obtaining and maintaining all required licenses and permits; receipt of governmental approvals and permits; sustained labor stability; stability in financial and capital goods markets; favorable production levels and costs from the Company’s operations; the pricing of various cannabis products; the level of demand for cannabis products; and the availability of third party service providers and other inputs for the Company’s operations. While the Company considers these assumptions to be reasonable, the assumptions are inherently subject to significant business, social, economic, political, regulatory, competitive and other risks and uncertainties, contingencies and other factors that could cause actual performance, achievements, actions, events, results or conditions to be materially different from those projected in the forward-looking information. Many assumptions are based on factors and events that are not within the control of the Company and there is no assurance they will prove to be correct.

Furthermore, such forward-looking information involves known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, financial position, performance or achievements of the Company to be materially different from any future plans, intentions, activities, results, financial position, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others: the ability to consummate the proposed acquisition; the ability to obtain requisite regulatory approvals and third party consents and the satisfaction of other conditions to the consummation of the proposed acquisition on the proposed terms and schedule; the potential impact of the announcement or consummation of the proposed acquisition on relationships, including with regulatory bodies, employees, suppliers, customers and competitors; the diversion of management time on the proposed acquisition; risks relating to cannabis being illegal under US federal law and risks of federal enforcement actions related to cannabis; negative changes in the political environment or in the regulation of cannabis and the Company’s business; risks relating to lack of banking providers and characterization of the Company’s revenue as proceeds of crime as a result of anti-money laundering laws and regulation; the costs of compliance with and the risk of liability being imposed under the laws the Company operates under including environmental regulations; negative shifts in public opinion and perception of the cannabis industry and cannabis consumption; risks that service providers may suspend or withdraw services; the limited operating history of the Company; reliance on the expertise and judgement of senior management of the Company; increasing competition in the industry; risks related to financing activities, including leverage; risks related to the management of growth; increased costs related to the Company becoming a publicly traded company; risks inherent in an agricultural business; adverse agricultural conditions impacting cannabis yields; risks relating to rising energy costs; risks of product liability and other safety related liability as a result of usage of the Company’s cannabis products; negative future research regarding safety and efficacy of cannabis and cannabis derived products; risk of shortages of or price increases in key inputs, suppliers and skilled labor; a lack of reliable data on the medical and adult-use cannabis industry; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks; risk of litigation; conflicts of interest; compliance with extensive government regulation; changes in general economic, business and political conditions, including changes in the financial markets; as well as those risk factors discussed in the Company’s Annual Information Form filed on SEDAR at on November 2, 2018 and discussed in the Company’s other public filings available on SEDAR. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such forward-looking information will prove to be accurate as actual results and future events could differ materially from those anticipated in such information.

Accordingly, readers should not place undue reliance on forward-looking information. Forward-looking information is provided and made as of the date of this press release and the Company does not undertake any obligation to revise or update any forward-looking information other than as required by applicable law.

SOURCE: MedMen Enterprises



Christian Langbein

Vice President, Communications

(424) 320-2367


Stéphanie Van Hassel

Vice President, Investor Relations
(323) 705-3025

. From Business Wire – Marketingtools365(COMM) – ATOM Source : MedMen Announces Fifth Florida Store Opening in Jacksonville Beach –

Rakuten TV Launches its AVOD Service in Europe

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Rakuten TV Launches its AVOD Service in Europe :

The first pan-European VOD platform providing ad-supported channels that offer Hollywood, local and exclusive content for free

CANNES, France–(BUSINESS WIRE)–Rakuten TV, one of the leading video-on-demand platforms in Europe, today announced the launch of its first AVOD – ad-supported video-on-demand – channels within the platform. This new business model will allow viewers to watch a wide range of content for free.

The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include exclusive Rakuten content, TV series, documentary series, news and sport channels in the coming months – with a combined linear and on-demand offer.

Among the exclusive content, Rakuten TV will present on its AVOD channel Matchday – Inside FC Barcelona, the new documentary series about FC Barcelona from the inside, offering previously unseen and exclusive scenes from the players’ private lives. Narrated by John Malkovich, Matchday – Inside FC Barcelona is a creation of Barça Studios, FC Barcelona’s own production house, in collaboration with Kosmos Studios, Rakuten, Inc. in association with Rakuten H Collective Studio and Producciones del Barrio.

Expanding its business model proposition, Rakuten TV will be the first to combine TVOD and AVOD products across Europe, meeting the changing needs of viewers. The free ad-supported channels will enrich the original proposition of Rakuten TV – Your Cinema at Home – offering Smart TV viewers the best cinematic experience with the latest new releases in the best audiovisual quality. Thanks to the presence of a remote control button providing direct access to the app on major Smart TVs, Rakuten TV content will be just a click away for over 30 million households across Europe.

In a time when the streaming industry is increasingly changing and exploring avenues such as AVOD, Rakuten TV is proud to pioneer this trend in Europe as the main VOD platform combining different business models – TVOD, AVOD and SVOD – which are oriented around meeting all audience needs.

Jacinto Roca, Rakuten TV Founder and CEO, stated: “We are incredibly proud to take this step after having tripled our presence in Europe just a few months ago. Rakuten TV continues to evolve rapidly alongside consumer trends within the industry, where there is a clear trend of advertisers moving away from linear TV and towards VOD. This is a unique opportunity for Rakuten TV which has already direct access to millions of European households through its branded remote control button of the main Smart TV brands. This is the mere beginning of a huge project which will see the launch of additional channels and exclusive content in the coming months”.

The service will be available in beta version, across the complete 2019 SMART TV line up, and will be progressively rolled out in other platforms including mobile and desktop.

Advertising sales will be managed by Rakuten Marketing, a subsidiary of Rakuten Inc. Nick Stamos, Rakuten Marketing CEO, stated: “Advertisers and agencies are eager to be among the first to showcase their brands in this exclusive and groundbreaking advertising platform. As VOD is emerging as a powerful media channel, our clients have been anticipating this launch from RakutenTV, so we are very excited to bring this new proposition to market across Europe.”

Rakuten Viber, Rakuten’s instant messaging service, will also be involved in the project, leveraging its community of 2 million Barça fans to promote Matchday.

Nielsen will be the data partner (DMP-data management platform) used to target advertisements at a digital level

This news comes alongside a renewed platform design for Rakuten TV, with a more attractive look & feel, a more intuitive user interface and a simpler user journey. Within the new interface, viewers will discover the new channel offering featuring ad-supported content inside the ‘free’ section implemented within the header menu.

The announcement took place during the conference “AVOD on the Rise” at MIPCOM 2019, where Founder and CEO of Rakuten TV, Jacinto Roca, spoke about the AVOD industry and its evolution with other top players in the entertainment field.

Rakuten TV

Rakuten TV is one of the leading Video On-Demand platforms in Europe. It offers a TVOD service (Transactional VOD) providing viewers a true cinematic experience with the latest new releases in the best audiovisual quality. It also includes an AVOD (Advertising VOD) section, Rakuten TV Free, in a blend of thematic channels embracing Hollywood classics, local, exclusive and themed content, all for free.

Rakuten TV is available in 42 countries and forms part of Rakuten, Inc., one of the world’s leading internet services companies, offering a wide variety of services for consumers and businesses, with a focus on e-commerce, fintech and digital content. Rakuten, headquartered in Japan, is also known for its partnerships with FC Barcelona, the NBA, the Golden State Warriors, Davis Cup and Spartan Race.


Media Contacts:
For further information please contact:
Premier PR – Rakuten TV
Charlie Wainwright – Premier PR on behalf of Rakuten TV

0207 292 7372

Rakuten TV
Fabiana Cumia – Communication Director –
Iraia Arza – PR & Communication Specialist –

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Rakuten TV Launches its AVOD Service in Europe –

Cvent CEO Urges MICE Professionals Worldwide to Embrace Their Entrepreneurial Spirit

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Reggie Aggarwal reflects on 20 years in business, from near bankruptcy to becoming a global event and hospitality technology leader, and offers key lessons to business professionals to drive success

LONDON–(BUSINESS WIRE)–#businesstipsCvent CEO and Founder Reggie Aggarwal delivered an inspirational keynote speech to more than 1,300 event and hospitality professionals at the third annual Cvent CONNECT Europe industry conference in London today. Aggarwal urged attendees, and the MICE industry at large, to embrace their entrepreneurial spirit, uncover new business opportunities, and find ways to capitalise on the growing MICE industry, which is projected to reach 1$1.4 billion by 2025.

Reflecting on Cvent’s 20th anniversary this year, Aggarwal shared an honest account of the path to Cvent’s success. “When I started the company, we had one product, and one vision: Online event registration,” said Aggarwal. “In 20 years, we’ve grown from a handful of people working in my parent’s basement to a company with more than 4,300 employees providing an entire event management platform to planners, marketers, and hoteliers around the world. Our journey has been full of ups and downs, but we are extremely proud of the industry-leading company we have become today, and we’re excited for what the next 20 years will bring.”

Cvent now has more than 27,000 customers and 300,000 users worldwide. Through its cutting-edge technology, the company has powered more than 3.5 million events for some of the most recognised brands in the world and has helped hundreds of thousands of hotels and venues connect with their customers and grow their MICE business. Cvent went public on the New York Stock Exchange in 2013 and went private in a $1.65 billion transaction in November 2016.

In Europe, the company has seen nearly 50 percent growth and Request-for-Proposal (RFP) value sourced through the Cvent Supplier Network has increased 35 percent year-over-year highlighting continued MICE growth in the region. Cvent has expanded their headcount across Europe and now has nearly 200 employees to support the local customer base and address the growing demand for meetings and events technology.

Reggie’s Five Entrepreneurial Lessons:

Lesson 1 – Find a pain point and create the aspirin.

Combining a 60-hour job as a lawyer by day, with a further 30 hours organising events for the non-profit he founded for local technology CEOs, Aggarwal laboured night and day, to pull off events with Excel, Outlook, and yellow sticky notes. It was through these manual processes that he identified a pain point and set out to find a way to streamline the event process with technology and solve an urgent need in the industry. This led to the creation of Cvent.

Lesson 2 – The DNA of your company are your people.

Aggarwal recognised that the only way he made it through the tough times of near bankruptcy and massive personal debt was with the endless support and dedication of his team. Today, eight out of the 11 original executives on the management team still remain with the company. He highlighted the importance of investing in the right talent and urged entrepreneurs today to find people who share in their passion and will stick with them even through the toughest times.

Lesson 3 – Fall down 7 times, get up 8.

Referencing the famous proverb, Aggarwal impressed that tenacity and determination are vital when running a business. He spoke honestly about Cvent hitting rock bottom in 2001, being $350,000 in personal credit card debt, and owing money to family, friends and investors. He stressed that in any professional career, individuals will get knocked down, but they have to believe in themselves and have the courage to get up again and again and learn from failure.

Lesson 4 – Create an intrapreneurial culture.

A single entrepreneur can only do so much within an organisation or business but creating an intraprenerial culture – one that encourages employees to think and act like individual entrepreneurs – can exponentially change a business’ overall impact. To create an intrapreneurial culture, business leaders have to empower employees to take action, embrace risk, and make decisions as if it is their own company. Employees need to act like the money they are spending is their money and behavior should be driven by values rather than rules. Be Bold. Take Risks. Punch Above your Weight.

Lesson 5 – Hire, build and listen.

Aggarwal’s final entrepreneurial lesson is that business professionals need to hire the best people, build the best products and crucially, never stop listening to their customers. The best things are forged through fire, and it was during the difficult times in the early days of Cvent’s founding that the Cvent culture was created. When faced with hardship, business leaders should focus on going back to the basics: hiring great people, building great products, and delivering exceptional customer service. Withstanding difficult times creates a strong company culture and drives tremendous personal and professional growth.

Reggie Aggarwal concluded:

“I can remember the start of the Cvent journey so clearly. Our small core team had a big idea and we were just trying to find our way. We had everything ahead of us, but what got us through the tough times and all the sleepless nights, was a simple desire to make planning and managing meetings and events just a little easier. Ultimately, our success has been a result of our ability to adapt, stay agile, deliver exceptional service, and continue innovating and expanding our platform in a way that our customers need most.

“For all the MICE professionals who have the seed of an idea, I would encourage them to take calculated risks, get out of their comfort zone, fall down, get back up, and never lose faith in their ability to make big things happen.”

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,300 employees, 27,000+ customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximise the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit or connect with us on Facebook, Twitter or LinkedIn.

1 Research and Markets


Sam Pepper

Mobile: +44 7958 329 175

Sharon Coleshill

Telephone: +44 (0) 208 334 4005

Mobile: +44 7810 508 990

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Cvent CEO Urges MICE Professionals Worldwide to Embrace Their Entrepreneurial Spirit –

Watch4 Leverages Brightcove Technology to Expand Audience Reach and Improve Overall Viewer Experience

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Watch4 Leverages Brightcove Technology to Expand Audience Reach and Improve Overall Viewer Experience :

Video on demand portal hosts more than 10 million visits per month in German Markets with future expansion plans

BOSTON & LONDON–(BUSINESS WIRE)–Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced that Watch4, a free video on demand portal, is leveraging Brightcove to expand its reach while delivering a seamless viewing experience to audiences. Providing European shows to German markets, Watch4 has a robust library of movies, television series, reality TV, crime stories, and live sports.

The Brightcove video platform underpins the live and on-demand video experience as well as serving video advertisements with server-side ad insertion technology (SSAI) for a broadcast-like seamless ad experience.

Watch4 has seen rapid growth since it was founded in 2017 with over 10 million views per month on its ad-supported platform. Providing a TV-like experience across devices and platforms, Watch4 enables audiences to watch for free or opt in for the paid channel on Amazon Prime and is available to watch via web, mobile, Chromecast, Apple TV, Swisscom TV Box, and Sky Ticket.

“Online viewing is a growing market for mainstream and niche content across Europe, and we are the platform that allows viewers to watch their desired programs from one service,” said Philipp Rotermund, CEO & Founder of Video Solutions AG, operator of Watch4. “Working with Brightcove has enabled us to focus on the content portion of our strategy, while they handle the technology behind the scenes. The Brightcove platform and customer support is unmatched in its scalability and reliability. We are excited to continue to explore growth opportunities with Brightcove to help our viewers easily access the best video content available in this region.”

“The online video market is exploding and Watch4 is in a strong position to take advantage of this trend,” said Justin Barrett, Vice President, EMEA. “With an already impressive monthly viewership, Watch4 is cultivating an experience that compels viewers to return. Their deep knowledge of their audience, the content that resonates best, and the devices and platforms that viewers use enables Watch4 to be strategic in tackling new projects and expansions. We are thrilled to partner with Watch4, working side by side with them to make this service successful.”

About Watch4

Watch4 is a Free Video on Demand Portal (FREE VOD). Movies, television series, crime stories, Reality TV, Watch4 has something for all. All Watch4 asks from their subscribers is that they watch a few well-placed advertisements, Watch4 will do the rest and entertain for free. Watch4 – Television for free never looked so good.

About Brightcove, Inc.

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit


Meredith Duhaime

Brightcove, PR Manager

Phone: 603-785-8518

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Watch4 Leverages Brightcove Technology to Expand Audience Reach and Improve Overall Viewer Experience –

Helen Edwards: ‘Buccaneering’ British business is just a political fantasy

article 50The Brexit torment of the past 40 months has produced a mini-lexicon of frequently repeated words that we once might barely have used in a lifetime: backstop, yellowhammer, prorogation.

But the one that mystifies me is the adjective that surfaces when pro-Leave politicians advise on the attitude with which British business should now go out into the world: ‘buccaneering’.

Who’s used it? Who hasn’t.

In his Conservative Party leadership campaign, the now foreign secretary Dominic Raab promised to lead “a buccaneering approach to global free trade”.

In an address to the local business community in Redruth, home secretary Priti Patel talked about “re-energising Britain’s buccaneering spirit post-Brexit”.

And both Boris Johnson and former international trade minister Liam Fox have reached for the pithy “buccaneering Britain”, to sum up their vision for the country’s new approach to doing business around the world.

None of these politicians has ever run a business and, to the best of my knowledge, none has ever engaged in piracy – yet all are content to use the language of the latter to shed light on the former.

What do they mean by ‘buccaneering’? I doubt that even they know. Personally, I can’t think of a single business to which it would comfortably apply, among all the ones I deal with, across every category I work in – which is most of them.

That said, there was once an outrageously successful British business that was the very embodiment of the term, to the great enrichment of its stockholders: The East India Company.

This was the real thing – a corporation with cannon and, at its zenith, a private army of 260,000 men. It carved out for itself a massive share in India – not of the Indian market, but of India.

And consider: the foundation of the enterprise dated back to a period when religious differences had seen England wrench itself apart from its European trading neighbours, forcing it to look outwards, across the high seas. Remind you of anything?

You can’t ‘buccaneer’ at the door of the Ministry of Industry and Trade in Moscow.

Perhaps, whether consciously or otherwise, this is the spirit those politicians yearn to see revived: British business venturing forth on a wing and a prayer, hacking through the tiresome thickets of local laws and norms, and swashbuckling its way to the world’s prizes – only without any actual blood, this being 2019.

As ever when politicians talk business, there comes a point when rhetoric collides with reality – and we have surely arrived at that point here.

Even if you take the tamest possible interpretation of ‘buccaneering’ – ‘bold and incisive’, say – you can see why those who promulgate it are setting themselves up for frustration in a complex, regulated world.

Escaping the ‘shackles of EU red tape’, as government ministers like to put it, might be a novelty for a day – but, as most businesspeople know, and others will quickly discover, bureaucratic tape can be every bit as red and a great deal stickier in other markets around the world.

It takes upwards of eight years to get approval for a new pharmaceutical product in the US. And that is after you’ve got the initial FDA ‘green light’. Even something as innocuous as a new skincare formulation can take up to three years for full approvals.

Brazil is a vibrantly attractive market – the world’s seventh-biggest economy.

Unfortunately, it is ranked 109th by the World Bank for ‘ease of doing business’.

So when marketers in a workshop talk about launching a new fragrance there, they will need to be apprised of the multiple government agencies from which approvals will need to be sought, and the numerous regional and city bodies entitled to ask for additional evidence at any time.

British brands can do well in Japan, but the watchword – even as advised by the UK Department for International Trade – is patience. The list of those that underestimated the complexities and eventually withdrew include Tesco, Boots and Pret.

These are genuine obstacles that you can’t get all Captain Jack Sparrow about and athletically backflip your way past. You can’t ‘buccaneer’ at the door of the Ministry of Industry and Trade in Moscow.

Does that mean I am pessimistic about the prospects for British business in a post-Brexit world? No. In my experience, two of the three necessary qualities for success are already in evidence in British brand-owning companies: resourcefulness and adaptability.

The third vital quality is imagination which, to be frank, is in shorter supply. But it will reward those businesses that invest in it.

It is the imagination to work with the world as it is, to discover elegant solutions to the complexities of bringing good things to market, and to anticipate where the next social norms and their associated regulations might take us – as opposed to imagining that it is circa 1830, and Britannia rules the waves.

This is where our businesses, and our marketers, need to focus now. As a glance at the panel will show, there really is zero point in looking to the mercantile pronouncements of our politicians for guidance.

The responsibility is ours. The buccaneering stops here.

When politicians talk business

It might be better if they didn’t. Among our senior parliamentarians, hands-on experience of running a business, or even heading up a department in one, is scant. It shows.

British business is too lazy and too fat.

Said by Dr Liam Fox, then secretary of state for international trade, at a Conservative event in 2016. He went on to add that most business leaders would “rather play golf on a Friday afternoon” than pursue growth. The paunchy former medical doctor meant to galvanise British business but instead drew opprobrium for his lazy caricature. Physician, heal thyself.

How are we going to revive this economy if we do not encourage the small business man, and the tall business man, too?

Jacob Rees-Mogg – who else? He might do well to remember that, according to the recent Alison Rose Review of Female Entrepreneurship, one in three entrepreneurs are women. And a recent paper from Aston University reports that, over the last decade, the rate of entrepreneurialism in the UK has grown much faster among women than men.

I hadn’t quite understood the full extent of this, but if you look at the UK and look at how we trade in goods, we are particularly reliant on the Dover-Calais crossing.

Dominic Raab’s spectacular naivety about how we trade. A report by the Institute for Government said that £119bn worth of goods passed through Dover in 2015, representing around 17% of the UK’s entire trade in goods by value.

Fuck business.

British prime minister Boris Johnson. And he just might.

The post Helen Edwards: ‘Buccaneering’ British business is just a political fantasy appeared first on Marketing Week.

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F&F’s strategy to get in more Tesco baskets

As the “supermarket woman” evolves, so too is Tesco-owned clothing brand F&F, which is on a mission to get itself into more Tesco baskets and out into the high street fashion sphere.

Integral to this has been aligning itself much more closely with the core Tesco brand. It now uses Tesco Clubcard data and has launched a marketing campaign to show people that the days of poorly-designed, slightly itchy supermarket clothes are “long gone”.

“It’s about creating that trolley-swerve moment,” F&F’s head of marketing, Anna Braithwaite, tells Marketing Week. “We have an incredible opportunity in Tesco and we’ve got to keep building that brand. It’s absolutely fundamental to our success, it’s got to get people to keep reappraising what we stand for and what supermarket fashion really offers.”

There is a “much bigger” focus on value this season, especially as shoppers become more cautious with their spending.

“We are definitely trying to dial up the value at the moment,” Braithwaite says. “It’s not that we’ve not talked about value before, everything we sell is value-driven. We are trying to balance the quality and value with convenience.”

Given the tough place the high street is currently in, Braithwaite believes F&F is in a strong position as a supermarket brand and “lucky to almost rely on that weekly footfall that supermarkets drive.”

The econometrics is showing if we can break our campaigns down a little bit more across the year, it is working better for us.

Anna Braithwaite, F&F

Clubcard, too, is a goldmine for F&F, with 15 million loyalty scheme members also buying from F&F. Braithwaite sees this as another advantage the brand has over many high street retailers and where F&F aligns most closely with Tesco.

The standout benefit, Braithwaite says, is the sheer amount of insight it gives about customers which allows F&F to profile and measure shoppers “more effectively”.

It also means F&F can be “a lot more efficient” with the targeting of its customers, as well as being able to reward them better based on what they’re buying and their shopping habits.

“We’re not targeting customers with things that they don’t want,” Braithwaite says. “Yes we have 15 million Clubcard shoppers but we don’t send them all emails every week, we send the right people emails we know are going to be relevant to them. It’s about being as efficient as we can and it is genuinely a benefit to the customer.”

Clubcard Plus: Tesco unveils next steps for loyalty scheme

Measuring marketing effectiveness

F&F has been paying much more attention to econometrics too, which is why it has decided to extend its autumn/winter campaign through to November, rather than just September.

“The econometrics is showing if we can break our campaigns down a little bit more across the year, it is working better for us,” Braithwaite explains. “People aren’t just buying at those key fashion moments anymore so there’s no point just having advertising at those points as well.”

In future, this will likely mean having “more frequent bursts” of marketing activity rather than just a spring/summer or autumn/winter campaign.

“What we don’t want is to just be on for three weeks of the summer,” she adds. “We’ve got to find ways, and look at budgets, to find the right channels to be on for longer periods. It might be that the channel mix changes to allow us a greater length of campaign time.”

F&F has two main agencies: Mediacom for media and ODD for creative. But Braithwaite says the three-year relationship with ODD goes much further than that and is F&F’s “all-encompassing brand agency” that delivers across all channels.

ODD is also now Marks & Spencer’s creative agency for clothing and home, with their first campaign launching at the beginning of September.

Is F&F concerned? “If we were concerned, it wouldn’t have happened,” Braithwaite says.

“It’s gone ahead with F&F’s and Tesco’s approval. We’re absolutely confident we will continue to be their main priority. Yes, it will up the competition but that can only be a good thing. If anything, it will encourage ODD to produce even better work for us.”

The post F&F’s strategy to get in more Tesco baskets appeared first on Marketing Week.

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Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect :

LOS ANGELES–(BUSINESS WIRE)–Recognized by the nation’s top real estate agents as the #1 branding, website, and digital marketing agency, Agent Image has signed on as the title sponsor for the 2019 Inman Luxury Connect. This premier event, known for drawing the most notable luxury real estate agents and brokers, will convene starting tomorrow, October 15 -17th at the iconic Beverly Wilshire Hotel.

Boasting 20 successful years, Agent Image has a highly loyal base of luxury clients including The Altman Brothers, Aaron Kirman, Sally Forster Jones, Roh Habibi, and Kofi Nartey. These A-Listers consider their extremely customized digital brand integral to their notoriety and success. In an industry saturated by templates and copycat tools, Agent Image is both revered and respected for its creativity, cutting-edge technology, and firm position on originality. This title sponsorship will demonstrate how smart, strategic and bold innovation can both set agents apart and up for success.

The three power-packed days contain immersive discussions, unparalleled networking, and interactive breakout sessions designed to equip participants with the essentials for winning more business and delivering added value. Taking the speaker stage will be real estate’s highest performing thought leaders, including Agent Image Managing Partner, Jon Krabbe.

“The 2019 Luxury Connect will be our biggest yet and we could not be more thrilled to have Agent Image as our title sponsor,” says Chief Revenue Officer Emily Paquette. “We know their presence will have a profound impact on our attendees.” Jon Krabbe says, “Agent Image always looks forward to Luxury Connect. Our shared goal and relationships with many of the key players makes this title sponsorship an even greater honor.”

The Agent Image team will be taking appointments for attendees interested in enhancing their brand presence, expanding their online footprint, improving their website, and increasing digital traffic. To schedule a meeting, please email Brian Shorr at or visit Agent Image for more information.

About Agent Image

Agent Image specializes in real estate branding, website design, and digital marketing. Setting trends with original marketing concepts, lead generation, and one-of-a-kind custom designs, Agent Image is committed to extraordinary personalized attention. They are the first choice for top-producing agents, franchises, and independent brokers endeavoring to take their brand to new heights.


Melissa Rodriguez

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect –

Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth :

Proven Leader to Accelerate Data-Driven and Digital Marketing Solutions that Connect Businesses with Consumers

LIVONIA, Mich.–(BUSINESS WIRE)–#MarTechValassis, the leader in marketing technology and consumer engagement, today announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing.

Valassis, a Harland Clarke Holdings company, evolved from its print-based direct marketing roots to become the leader in marketing and media technology – today working with more than 60,000 customers to create demand and turn intent into action. For the past six years, Tran has been instrumental in the company’s evolution. Following his promotion to president in January 2019, Tran led organizational alignment and strengthened the company’s data-driven solutions, while identifying and expanding new growth opportunities.

“Valassis is a proven leader in marketing technology and services that is trusted by Fortune 500 brands for uniquely influencing consumer purchase behaviors by delivering scalable, targeted media campaigns reinforced with real-time, measurable performance,” said John O’Malley, CEO, Harland Clarke Holdings. “Cali’s progressive and dynamic leadership style will continue to drive our innovative culture, build customer-centric solutions and meet the diversified omnichannel needs of our clients. Cali has proven success in leading our strong talent base and data-driven, technology-forward assets to accelerate profitable growth.”

“I am incredibly excited to work alongside such a talented team and lead Valassis through this phase of growth. Together, we will deliver on our commitments to clients, associates and investors,” Tran said. “Empowered by decades of shopper behavioral data and a portfolio of patented technologies, we engage consumers at critical shopping moments to help them save money while driving incremental revenue for our valuable clients. I have great confidence in our team who is deeply committed to our company’s purpose and evolution.”

In 2014, Tran was named president of Valassis Digital and led the division through an exceptional trajectory of consistent profitable growth through organic initiatives and strategic acquisitions. Under his leadership, the Digital division revenue grew nearly fourfold from 2014-2018. Prior to Valassis, Tran served as the senior vice president of technology and business development at MacAndrews & Forbes, the parent company of Harland Clarke Holdings.

Earlier in his career, he was a principal at North Bridge Venture and Growth Equity Partners, where he invested in wireless and digital media technology entrepreneurs. He is also a founder and investor in technology-driven, high-potential innovative companies. Tran’s active and past portfolio includes shoe company PLAE, Adavium Medical and Ancestry, among others. Tran earned his Bachelor of Arts in history at Bowdoin College and his MBA at Harvard Business School.

Current CEO Dan Singleton will move into a senior advisory role for Harland Clarke Holdings continuing to report directly to John O’Malley.

About Valassis

Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.


Mary Broaddus

734 591-7375

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth –