Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Agent Image Signs On as the Title Sponsor for 2019 Inman Luxury Connect :

LOS ANGELES–(BUSINESS WIRE)–Recognized by the nation’s top real estate agents as the #1 branding, website, and digital marketing agency, Agent Image has signed on as the title sponsor for the 2019 Inman Luxury Connect. This premier event, known for drawing the most notable luxury real estate agents and brokers, will convene starting tomorrow, October 15 -17th at the iconic Beverly Wilshire Hotel.

Boasting 20 successful years, Agent Image has a highly loyal base of luxury clients including The Altman Brothers, Aaron Kirman, Sally Forster Jones, Roh Habibi, and Kofi Nartey. These A-Listers consider their extremely customized digital brand integral to their notoriety and success. In an industry saturated by templates and copycat tools, Agent Image is both revered and respected for its creativity, cutting-edge technology, and firm position on originality. This title sponsorship will demonstrate how smart, strategic and bold innovation can both set agents apart and up for success.

The three power-packed days contain immersive discussions, unparalleled networking, and interactive breakout sessions designed to equip participants with the essentials for winning more business and delivering added value. Taking the speaker stage will be real estate’s highest performing thought leaders, including Agent Image Managing Partner, Jon Krabbe.

“The 2019 Luxury Connect will be our biggest yet and we could not be more thrilled to have Agent Image as our title sponsor,” says Chief Revenue Officer Emily Paquette. “We know their presence will have a profound impact on our attendees.” Jon Krabbe says, “Agent Image always looks forward to Luxury Connect. Our shared goal and relationships with many of the key players makes this title sponsorship an even greater honor.”

The Agent Image team will be taking appointments for attendees interested in enhancing their brand presence, expanding their online footprint, improving their website, and increasing digital traffic. To schedule a meeting, please email Brian Shorr at bshorr@agentimage.com or visit Agent Image for more information.

About Agent Image

Agent Image specializes in real estate branding, website design, and digital marketing. Setting trends with original marketing concepts, lead generation, and one-of-a-kind custom designs, Agent Image is committed to extraordinary personalized attention. They are the first choice for top-producing agents, franchises, and independent brokers endeavoring to take their brand to new heights.

Contacts

Melissa Rodriguez

melissa@smrelations.com

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Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

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Proven Leader to Accelerate Data-Driven and Digital Marketing Solutions that Connect Businesses with Consumers

LIVONIA, Mich.–(BUSINESS WIRE)–#MarTechValassis, the leader in marketing technology and consumer engagement, today announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing.


Valassis, a Harland Clarke Holdings company, evolved from its print-based direct marketing roots to become the leader in marketing and media technology – today working with more than 60,000 customers to create demand and turn intent into action. For the past six years, Tran has been instrumental in the company’s evolution. Following his promotion to president in January 2019, Tran led organizational alignment and strengthened the company’s data-driven solutions, while identifying and expanding new growth opportunities.

“Valassis is a proven leader in marketing technology and services that is trusted by Fortune 500 brands for uniquely influencing consumer purchase behaviors by delivering scalable, targeted media campaigns reinforced with real-time, measurable performance,” said John O’Malley, CEO, Harland Clarke Holdings. “Cali’s progressive and dynamic leadership style will continue to drive our innovative culture, build customer-centric solutions and meet the diversified omnichannel needs of our clients. Cali has proven success in leading our strong talent base and data-driven, technology-forward assets to accelerate profitable growth.”

“I am incredibly excited to work alongside such a talented team and lead Valassis through this phase of growth. Together, we will deliver on our commitments to clients, associates and investors,” Tran said. “Empowered by decades of shopper behavioral data and a portfolio of patented technologies, we engage consumers at critical shopping moments to help them save money while driving incremental revenue for our valuable clients. I have great confidence in our team who is deeply committed to our company’s purpose and evolution.”

In 2014, Tran was named president of Valassis Digital and led the division through an exceptional trajectory of consistent profitable growth through organic initiatives and strategic acquisitions. Under his leadership, the Digital division revenue grew nearly fourfold from 2014-2018. Prior to Valassis, Tran served as the senior vice president of technology and business development at MacAndrews & Forbes, the parent company of Harland Clarke Holdings.

Earlier in his career, he was a principal at North Bridge Venture and Growth Equity Partners, where he invested in wireless and digital media technology entrepreneurs. He is also a founder and investor in technology-driven, high-potential innovative companies. Tran’s active and past portfolio includes shoe company PLAE, Adavium Medical and Ancestry, among others. Tran earned his Bachelor of Arts in history at Bowdoin College and his MBA at Harvard Business School.

Current CEO Dan Singleton will move into a senior advisory role for Harland Clarke Holdings continuing to report directly to John O’Malley.

About Valassis

Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

Contacts

Mary Broaddus

Valassis

broaddusm@valassis.com
734 591-7375

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Best Practices for Online and In-Print Advertising to Life Scientists – ResearchAndMarkets.com

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Best Practices for Online and In-Print Advertising to Life Scientists – ResearchAndMarkets.com :

DUBLIN–(BUSINESS WIRE)–The “Best Practices For Advertising To Life Scientists: Online And In Print” report has been added to ResearchAndMarkets.com’s offering.

There is no doubt that both print and online advertising to life scientists is effective. Rather than a competition between the two, life science supplier companies need to develop cohesive advertising strategies that deploy both channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This report allows companies to critically examine their current advertising efforts and is a comprehensive guide for future success.

Overview

In order to develop successful advertising strategies, vendors must place their print and online ads in publications that scientists perceive as trusted and welcome sources of information. Going beyond usage and preferences, this report also uncovers areas that might be undermining your advertising campaign.

The results of a 55- question online survey of 1,125 Life Scientists provides substantial data and insights on how scientists search for information, what types of advertising appeals to them the most, and which attributes might influence them to click on sponsored content. In addition, this report also includes an in-depth analysis of how different generations (Boomers, Gen X, Xennials, Millennials, etc.) interact with and prefer different forms of advertisements, and on which publications they spend the most time reading.

Objectives of this Report:

  • Enable you to critically examine your current print and online advertising strategies.
  • Identify specific steps related to ad creation, format, placement, and calls to action using the primary research provided.
  • Provide specific guidance for developing an effective and efficient advertising strategy for different sectors as well as different consumer age generations.

Key Topics Covered:

Executive Summary

  • Print vs. Online or Print and Online?
  • The Regional Picture for Advertising
  • The Generation Game (or: The Generation Gap)
  • What Can My Organization Do to Maximize Advertising Effectiveness?

Perceptions of Print and Online Advertising

  • Summary
  • Time spent reading research-related content
  • Reading time dedicated to research-related products
  • Mean hours per week dedicated to research-related reading in 2018
  • Opinions of life science advertising
  • Effectiveness of online vs. print advertising
  • Importance of online vs. print advertising
  • Use of online vs. print advertising to make decisions

Online Advertising

  • Summary
  • Effect of online advertising in the life sciences
  • Devices used and preferred to access the internet
  • Combinations of devices used to access research-related content
  • Use of general search engines
  • Response to sponsored links
  • Sponsored link click-through response
  • Perception of sponsored link accuracy
  • Perception of sponsored link usefulness
  • Product-related search term combinations
  • Use of general search terms
  • Online publications read/visited
  • Likelihood of sponsored content to engage potential customers
  • Customer perceptions of retargeted ads
  • Preferred types of retargeted content
  • Customer perceptions of banner ads by type of website
  • Banner ad click-through by web page position
  • Customer engagement with different types of online ads
  • Annoying attributes of online ads
  • Customer engagement with animated vs. Static banner ads
  • Life science suppliers with memorable online ads
  • Use of ad-blocking software

Print Advertising

  • Summary
  • Percentage of time spent reading product-related sections of scientific publications
  • Usefulness of print sources for informing about products/services
  • Likelihood of sponsored media to engage potential customers
  • Print scientific publications read
  • The fate of print copies of scientific publications
  • Number of readers per print copy of scientific publications
  • Likelihood that scientific journals are saved
  • Preferred calls to action in response to a print ad
  • Life science suppliers with memorable print ads
  • Life science advertising in the general media
  • Effect of print advertising in the life sciences

Methodology & Demographics

For more information about this report visit https://www.researchandmarkets.com/r/oty7en

Contacts

ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

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L3Harris Technologies’ New Interference Cancellation Solution Sustains Communications During Electronic Warfare and Cyber Missions

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : L3Harris Technologies’ New Interference Cancellation Solution Sustains Communications During Electronic Warfare and Cyber Missions :

Highlights:

  • First-of-its-kind capability protects tactical communications during EW and cyber missions
  • Warfighters no longer have to choose between their communication links and EW systems
  • HalcyonLinkTM leverages company’s fifty-year legacy in interference cancellation technology

WASHINGTON–(BUSINESS WIRE)–(L3Harris Booth #7136) — L3Harris Technologies (NYSE:LHX) has introduced a first-of-its-kind capability that enables warfighters to sustain critical communication while they are simultaneously conducting electronic warfare (EW) and cyber operations. The company is demonstrating the solution at its booth, #7136, during AUSA 2019 Annual Meeting and Exposition, October 14-16 at the Walter E. Washington Convention Center in Washington, D.C.

As the U.S. military conducts EW and cyber operations, noise from co-located EW transmitters can impact the performance of nearby tactical communication systems. The L3Harris HalcyonLink leverages the company’s adaptive interference cancellation technology to sustain the warfighter’s communications during this critical period.

“HalcyonLink eliminates the interference between EW systems and communications radios, enabling warfighters to sustain vital communication lifelines while conducting EW and cyber operations,” said Ed Zoiss, President, Space and Airborne Systems, L3Harris. “As a leader in EW and tactical communications, L3Harris technology is being brought to bear to protect and connect our warfighters on the electronic battlefield.”

L3Harris has a fifty-year legacy of using high-performance interference cancellation technology to address the most difficult interference challenges. HalcyonLink is powered by L3Harris’ Advanced Interference Mitigation System.

L3Harris’ Space and Airborne Systems segment provides space payloads, sensors and full-mission solutions; classified intelligence and cyber defense; avionics; and electronic warfare solutions.

About L3Harris Technologies

L3Harris Technologies is an agile global aerospace and defense technology innovator, delivering end-to-end solutions that meet customers’ mission-critical needs. The company provides advanced defense and commercial technologies across air, land, sea, space and cyber domains. L3Harris has approximately $17 billion in annual revenue and 50,000 employees, with customers in 130 countries. L3Harris.com.

Forward-Looking Statements

This press release contains forward-looking statements that reflect management’s current expectations, assumptions and estimates of future performance and economic conditions. Such statements are made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The company cautions investors that any forward-looking statements are subject to risks and uncertainties that may cause actual results and future trends to differ materially from those matters expressed in or implied by such forward-looking statements. Statements about technology capabilities are forward-looking and involve risks and uncertainties. L3Harris disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contacts

Sleighton Meyer
Space & Airborne Systems

Sleighton.Meyer@L3Harris.com
321-727-4020

Jim Burke
Media Relations

Jim.Burke@L3Harris.com
321-727-9131

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Global Results Communications Welcomes the Internet of Things Consortium (IoTC) To Elite Client Roster

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global Results Communications Welcomes the Internet of Things Consortium (IoTC) To Elite Client Roster :

Award-winning PR firm is agency of choice for catalyst bringing foremost futurists together to drive the Internet of Things (IoT) forward

SANTA ANA, Calif.–(BUSINESS WIRE)–#GSMAGlobal Results Communications (GRC), an award-winning, full-service public relations powerhouse focused on high-tech and all the verticals it touches, is pleased to announce its new client, The Internet of Things Consortium (IoTC), the premier business development association for the Internet of Things (IoT) ecosystem. Led by President and CEO Greg Kahn—who Inc. and others have named as a principal influencer driving IoT forward—the IoTC has united the most powerful and influential executives at a succession of member meetings and VIP events since 2016.

“This has been a remarkable year for GRC and our clients,” says Founder and CEO Valerie Christopherson. “We could not be more pleased to be working with the renowned organization tenaciously building the kind of relationships and impactful partnerships that will help advance IoT innovation, ethical standards and security.”

Christopherson says the agency’s first task is to support the launch of IoTC NEXT: The Connected Future Summit taking place on November 12, 2019, at The TimesCenter in New York City. An industry first, where attendees represent the most innovative and instrumental minds across technology, consumer, enterprise and government, IoTC NEXT includes a stellar line-up of expert panelists and keynote speakers from Google, Avis Budget, WIRED, Arm ADT, New York Times, Bose, McKinsey & Company, and Vivint, among others, who will present crucial learnings and inspirational ideas around future trends and challenges across smart cities, the connected home and ageing in place, the future of mobility, wearables, autonomous vehicles and retail innovation.

“As a firm with top talent that collectively holds decades of event experience in emerging technologies, we will ensure IoTC delivers a one-of-a-kind experience and unique platform for valuable conversation and structured collaboration among the expected 500 attendees representing brand executives, technology leaders and top media,” adds Christopherson.

To learn more, visit: www.globalresultspr.com

ABOUT GRC

Global Results Communications (GRC) is an award-winning, full-service public relations firm focused on elevating the public profiles of its clients worldwide. With expertise in the technology industry and all the markets tech touches, GRC is renowned for interpreting complex concepts and leading-edge ideas with insight and intelligence, and in a distinct brand voice that is consistent, clear and engaging. Trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground, GRC adheres to the highest standards while developing targeted communications strategies that dramatically enhance market presence and performance on a global scale. For more information please visit: www.globalresultspr.com. Follow us on Twitter, Instagram, Facebook and LinkedIn. Call GRC at +1 949-306-6476.

Contacts

Chelsea Freeman

Global Results Communications
cfreeman@globalresultspr.com
+1 949.307.5908

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Continuum Clinical Named an MM&M Top 100 Agency for 2019

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Medical Marketing & Media (MM&M) releases its annual list of top healthcare agencies, places Continuum Clinical at #55.

NORTHBROOK, Ill.–(BUSINESS WIRE)–Continuum Clinical, a global clinical trial enrollment company, is proud to announce it was recently named one of the Top 100 agencies of 2019 by MM&M.

The Top 100 list, published annually, is the industry’s defining guide to the agency landscape and features companies both large and small. Since being named an MM&M Top 100 Agency last year, Continuum Clinical has undergone a rebrand, moving away from identifying solely as a “patient recruitment and retention company” to the broader identifier “clinical trial enrollment company”. Continuum has always functioned as an integrated company, but externally had been communicating its service offerings as distinct capabilities. Re-articulating its service offerings to better match how it had been functioning opened the door to a rebrand that included a new creative look and feel. This past year Continuum has seen a revenue growth of almost 8%, from $23.5 million in 2017 to $25.3 million in 2018.

“We are so proud to be included in this year’s MM&M Top 100 Agencies, making this the second time we have been named,” said Neil Weisman, president of Continuum Clinical. “We have long been an integrated company, but our integrated value wasn’t properly reflected externally. Investigating that misalignment led us to accurately articulate how we describe ourselves and allowed us to project our internal vision externally.”

Continuum also moved its Advocacy and Diversity & Inclusion team into the center of its integrated strategy and planning process. This move has helped assure the patient voice is incorporated at the initial step leading to the creation of more empathetic patient recruitment campaigns that successfully enroll clinical trials and improve ROI.

You can read more about Continuum Clinical in its Top 100 Agencies profile from MM&M.

About Continuum Clinical

Continuum Clinical is a global clinical trial enrollment company, providing fact-based patient recruitment solutions that deliver results. With over twenty-five years of experience, Continuum Clinical provides sponsors and CROs with patient recruitment and retention planning, study and site support, patient recruitment campaigns, patient advocacy and diversity & inclusion services, retention solutions, and reporting and analytics. We specialize in identifying and solving challenges that can impact successful clinical trial enrollment, from protocol development through study completion. Headquartered in the US, Continuum Clinical has more than 140 employees in the US and Europe and an expanded network of resources worldwide.

Contacts

Cate Layne

CLayne@continuumclinical.com
Senior Manager, Corporate Brand & Content

847-664-5143

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Beyond air miles: Emirates Airlines rewards customers for engagement

Emirates Airlines believes it can do loyalty better and is evolving its offering to get more people on board.

Most recently, this has involved a shift towards using the lifecycle of the customer to do more targeted messaging. Whereas much of the messaging in the app has been operation-focused in the past, such as around flight information, Emirates is now looking to engage customers at the moments where there is a “bigger chance for that instantaneous impulse purchase”.

For example, if a customer is travelling economy class but Emirates knows they are travelling for business and a seat with more legroom becomes available last minute, Emirates would offer that option through the app.

Emirates already offers paid seating and excess baggage options. “[This] is about monetising that capability,” James Curry, Emirates’s head of product design and loyalty, said at the Festival of Marketing.

But in a way that doesn’t make customers feel like they are being “fleeced” or that Emirates is trying to squeeze more money out of them.

We have to find ways to still use a currency but also to reward people based on their engagement so it’s not just about the transaction.

James Curry, Emirates Airlines

For Curry, who is responsible for the Emirates Skywards programme, the three most important pillars of loyalty are simplicity, having a strong customer proposition and being able to connect emotionally with the customer.

While he believes airlines have done a very good job of connecting emotionally with the high transaction tiers – silver, gold and premium customers – Curry said it has been “pretty poor” when it comes to the mass tier.

“The future is about finding ways for the mass tier – the people who fly once every 12 to 18 months – to truly connect emotionally,” Curry said.

For Emirates, this means finding new, less transactional ways to reward people for their loyalty.

“Look at young people now; they want instant gratification, they don’t want rewards two to three years down the line,” he explained. “We have to find ways to still use a currency but also to reward people based on their engagement so it’s not just about the transaction.

Rethinking loyalty: Why brands are starting to reward the right type of behaviour over spend

“It’s about: have I been active on social media? How long have I spent in the customer journey? If I fly London to Sydney, I’ve probably spent 30 hours within airports, transfers, on board, waiting for bags. Can we reward the time spent with us as well as the value of the transaction?”

Loyalty is treated as a commercial function within Emirates, with commercial teams responsible for “pulling the right levers” to engage loyalty in the right way to deliver the results for the business.

However, it is the job of the vice-president of membership to ensure there is a “very deep and close relationship” with all parts of the business so that the member experience is consistent throughout.

“At the end of the day, the culture is: [it] doesn’t matter how amazing the product we design is if it cannot be delivered by our cabin crew or staff at the check-in desks,” Curry said.

“Sometimes if it’s not the right connection, it can be more damaging than not doing it. If we have the right structure in place, they have a tendency to go out and be evangelists for loyalty in the business.”

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