AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM)
CAMBRIDGE, Mass., March 20, 2019 (GLOBE NEWSWIRE) — Zylotech, an AI-powered customer intelligence platform company, today announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with a real-time, yet holistic understanding of their customers, companies can drive highly personalized interactions across all their marketing channels.
“Zylotech is excited to collaborate with Marketo to exponentially increase the opportunity for marketers to enjoy richer individual profiles and deeper metrics,” said Abhi Yadav, co-Founder and CEO of Zylotech. “Marketo users can now harness the power of Zylotech’s AI-powered platform to send the right content at the right time and engage their customers in personalized interactions for an unprecedented lift.”
Zylotech Dynamic Data Engine keeps account and contact data profiles updated, while also predicting intent, and providing recommendations for account-based marketing initiatives. Additionally, the Zylotech Automated Machine Learning Analytics Engine continuously delivers customer level intent, patterns, and dynamic recommendations that can be activated by Marketo campaigns. As a result, Marketo users benefit from increased functionality for targeting that aligns with incremental customer monetization goals.
“Our goal is to empower Marketo users with next-generation marketing technology, such as Zylotech’s self-learning customer data platform, which automates data models and analytics processes for actionable and immediate insights,” said Shai Alfandary, global head of ISVs and LaunchPoint ecosystem, Adobe. “We are delighted to welcome Zylotech and its advancements in AI and machine learning to the LaunchPoint ecosystem.”
An MIT spinout, Zylotech has been recognized by Gartner and other leading analyst firms as a key player in the fast-growing Customer Data Platform (CDP) space. The company’s self-learning customer data and analytics platform keeps customer data live and enriched for 1:1 personalization, cross/up-selling and retention marketing. Powered by automated Machine Learning, Zylotech’s platform continuously unifies ID level data, and enables ongoing micro-segmentation and recommendations, which can be activated through a variety of martech tools. Zylotech’s cross-industry clients have reported up to a 6x increase in customer lift. For more information please visit: www.zylotech.com/.
Christina Tramontozzi, Marketing
+1 (617) 501-3151
Ilona Mohacsi, Media Relations
PenVine for Zylotech
+1 (631) 764-3729
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