TORONTO, April 11, 2019 (GLOBE NEWSWIRE) — Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest WiFi, location analytics, and WiFi marketing platforms, is pleased to announce a new partnership with the Dallas Mavericks. Aislelabs product suites have been deployed at the American Airlines Center enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data.
“We look forward to connecting with our fans through the Aislelabs platform,” said David Herr, Chief Technology Officer of the Dallas Mavericks. “These new audience insights will allow us to better understand, predict, and optimize fans’ customer journeys as well as create targeted, personalized marketing tailored to their needs, which in turn, will build a deeper relationship with all MFFLs (Mavs Fans for Life).”
Utilizing Aislelabs Flow and Connect, the Dallas Mavericks will be able to gather actionable data on their fans utilizing guest WiFi and heatmaps at the stadium.
“I’m delighted to work with the Mavs,” said Nick Koudas, Chief Executive Officer at Aislelabs. “Our aim at Aislelabs is to help our clients understand who their customers are, utilizing our enterprise-grade solutions. We are excited to help the Dallas Mavericks achieve all their marketing goals.”
Aislelabs services numerous industry verticals including airports, retail, brands, coffee shops, cafes, restaurants, venues, hospitality, and shopping centres. To learn more about Aislelabs, visit their website at http://www.aislelabs.com or contact Aislelabs at 1 (888) 765-3645 or by email media(at)aislelabs(dot)com.
About Aislelabs Inc.: Aislelabs is a technology company offering the most advanced WiFi location marketing, advertising, and analytics platform in the market. They help clients build relationships with visitors and shoppers, marketing to them based on their behaviour inside brick-and-mortar spaces. Aislelabs technology empowers their clients to target audiences across all digital channels and create high-impact campaigns with measurable ROI.
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