WideOrbit Integrates Ad-ID to Simplify Communications Between Networks and Ad Buyers

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SAN FRANCISCO–(BUSINESS WIRE)–#advertising–WideOrbit is making it easier for national cable networks to collaborate
with ad buyers, track campaigns, and generate insights from metadata
embedded in advertising assets. The company said today that it will
integrate Ad-ID,
the industry standard identifier in the United States for tagging
commercials and other advertising content, with its WO
software for managing network commercial operations.

The integration of Ad-ID lets WO Network customers easily view
the metadata that a media buying agency has associated with an
advertising execution. Upon receipt of an asset from the media buyer,
information like advertiser, commercial title, commercial length, and
industry standard product categorization are instantly viewable in WO
. Without having to make any additional manual entries, this
data is then accessible for action and analysis.

WideOrbit plans to make Ad-ID available to WO Network customers
in the first half of 2019 at no additional charge.

Ad-ID’s standard naming convention creates a unified workflow from media
buyers to broadcasters, networks, radio and digital media companies.
Ad-ID provides advertisers and media companies with visual verification
of metadata that can be used for decisions like which ad copy version to

“Bringing Ad-ID into WO Network is an example of how WideOrbit is
collaborating with solution providers to streamline our clients’
operations and enable them to directly connect connections to the
advertising community,” said Eric R. Mathewson, Founder and CEO,
WideOrbit. “Integrations like these help us remain true to our goal of
making it easy for media companies to monetize their audiences.”

“By adopting Ad-ID on behalf of its cable network clients, WideOrbit is
showing leadership in fostering more accurate, more efficient systems
that benefit users across the entire ad sales value chain,” said Harold
Geller, Executive Director, Ad-ID. “Eliminating manual processes with
Ad-ID will encourage faster, more accurate communications that help
cable networks strengthen relationships with ad buyers.”

About WideOrbit

WideOrbit is the technology platform for media companies to connect
audiences and ads, everywhere. Its mission is to simplify media buying
and selling by focusing on innovation, customer delight, and value
creation for both sides of media transactions. Starting with its core
traffic management solution, WideOrbit centralizes operations and
streamlines workflows for radio, cable, and television companies. The
company continues to introduce new benefits to the media industry,
including a programmatic media exchange for increasing demand for
advertising inventory and improving campaign efficiency.

WideOrbit is headquartered in San Francisco with offices worldwide.
Customers include NBCUniversal, Tribune Media, Entercom Communications,
Raycom Media, TEGNA, AMC Networks and many other top media companies
around the world. Learn more at wideorbit.com.

WideOrbit®and the WideOrbit logo®are
among the trademarks of WideOrbit. Other trademarks belong to their
respective owners. WideOrbit reserves the right to alter product and
services offerings, and specifications and pricing at any time without
notice, and is not responsible for errors that may appear in this
©2018 WideOrbit Inc. All rights


Shawn Roberts

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