Vero – the event driven email platform for product focused teams
Data is everything. Organizations have more data than ever before. Using this data to deliver product experiences of value is critical to customer satisfaction. Great products require alignment and collaboration between product, marketing and engineering. We believe in this truth and Vero reflects that. Vero ingests your event stream, puts it to work and pushes interaction data back into it. This powerful tool is critical in actioning your data, not just analysing it.
Vero enables engineering, product and marketing to collaborate on designing personalised customer interactions. This marketing tool provide a scalable system to turn your customer data into meaningful segments. Forget “lists”, forget manual maintenance of user states and remove scattered segmentation from your application and backend architecture. Use Vero to design segments via its UI and store them centrally in one place.
Craft any email automation you can dream up using Vero’s powerful tools: schedule one-off campaigns, recurring campaigns (hourly, daily or weekly), design drip and automated campaign workflows and trigger transactional emails, all in one place.
The data driven way to manage your email experiences
Follow a powerful methodology for managing your off-site customer interactions:
– Track and store your event stream in real time using our API or Segment integration.
– Enable your entire team to model your event data and generate segments without touching code.
– Design and schedule advanced email workflows, collaborate on content and understand every interaction.
– Deploy and track your campaigns at scale using your choice of email delivery provider.
This tool encourages a collaborative deployment process that enables teams to work together to create customer interactions that are valuable and reliable.
The definitive workflow for creating best-in-class email experiences !
More about this marketing tool : www.getvero.com