The First U.S. National Brand Awards Will Be Held in Los Angeles, Giving a Voice to the American Customers

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LOS ANGELES–(BUSINESS WIRE)–lt;a href="" target="_blank"gt;#CustomerChoicelt;/agt;–The U.S.
National Brand Awards
have officially launched the first voting
cycle today in Los Angeles, California. The public can vote now at

The U.S. National Brand Awards will honor the American people’s favorite
brands from all over the world. The nominations will be based on a
process combining extensive market research with the votes of the
American public. The public votes will be gathered through online
surveys administered on the official website
and the research data will be objectively and equitably gathered by a
team of market researchers at Lansion Media USA, Inc. The U.S. National
Brand Awards judge prospective brands on both customer opinions and a
set of five distinct standards. These standards drive modern brands to
achieve new levels of customer satisfaction, customer safety, and
customer education, through creative activities and multi-platform
social influence. The U.S. National Brand Awards recognize brands that
transcend these standards and respect consumer choices and interests to
the greatest extent.

The US National Brand Awards have 13 categories and will publish an
authoritative list based on rigorous market analysis results. The
categories are:

1. Top 25 Automobile Brands
2. Top 25 Cosmetics Brands
3. Top
25 Apparel Brands
4. Top 25 Entertainment Brands
5. Top 25
Health Brands
6. Top 25 Technology Brands
7. Top 25 Travel
8. Top 25 Social Media Brands
9. Top 25 Real Estate
10. Top 25 Beverage Brands
11. Top 25 Rising Star Brands
Excellent Brand Manager Award
13. Outstanding Brand Founder Award

Among them, the Outstanding Brand Founder Award and the Excellent Brand
Manager Award are the highlights of this year’s U.S. National Brand
Awards. These two awards are intended to recognize the founders and
brand managers who have made distinguished contributions in the process
of enhancing their brand through unique campaigns to gain brand
awareness and a loyal brand following.

The U.S. National Brand Awards are based on a process combining the
votes of the American public with data gathered through extensive market
research. The world’s major brands are evaluated on five key indicators
in order to select brands that best represent the voices of the American
customers. The five major indicators are:

  • Creativity – the brand has demonstrated its ability to learn, create
    innovative brand campaigns, and promote the brand with a signature
    voice that meets the changing needs of the market
  • Influence – the brand must have a high level of brand influence, with
    customers buzzing about the brand, honestly reflecting the quality of
    the brand’s reliability, product durability, and brand loyalty
  • Competitiveness – the brand must have an intrinsic value, and must
    have objectively manifested the brand’s competitiveness in the market
  • Satisfaction – the brand’s breadth of customers must reflect an
    overwhelmingly positive acceptance of the brand, prompting consumers
    to willingly express their positive opinions on the brand
  • Brand Value – the brand must demonstrate that it brings added value to
    the market, customers, or public as a whole

The U.S. National Brand Awards and Lansion Media USA, Inc. have formed a
strategic partnership and have created a specialized market research
team to analyze the market data. The analysis results will ensure
transparency and objectivity.

About U.S. National Brand Awards

The U.S. National Brand Awards voice the opinions of the American
consumers by giving consumers a platform to nominate and vote for their
favorite brands. The awards recognize brands that transcend industry
standards, shining a light on the importance of consumer choices and
interests, and selecting the top brands in the eyes of the American

About Lansion Media USA, Inc.

Lansion Media is a market research, marketing, public relations, and
data-driven firm with offices in the United States and China. One of
Lansion Media’s most influential clients is Global Talents Media Group
(GTMG), an entertainment and special events company that is famous for
founding China’s most renowned entertainment award show: The Huading
Awards. Lansion Media provides market research, marketing and public
relations support to GTMG on all of its special events.

For more information on the U.S. National Brand Awards, please visit


Lansion Media
PR & Media:
Zilun Lin, +1 424-245-4177
& Entertainment Marketing:
Venice Gell, +1 424-245-4261
Talents Media Group
Event Planner and Partnerships:
Ding, +1 949-378-0961

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