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HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms :

HG Data partnership with LiveRamp enables B2B advertisers to use HG
Data Audience segments to precisely target digital ad campaigns

SANTA BARBARA, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/B2BTechnology?src=hash” target=”_blank”gt;#B2BTechnologylt;/agt;–HG Data, the global leader in company intelligence for B2B technology
marketers, today announced the release of its new HG Data Audience
segments for digital advertisers using Facebook, Adobe Marketing Cloud,
Twitter, Salesforce DMP, and dozens of other leading marketing
platforms. This is the result of its longstanding partnership with LiveRamp®
(NYSE: RAMP), the identity platform powering exceptional experiences,
which allows HG Data Audience segments to be used across a broad range
of digital advertising, data management, and demand-side platforms.

The availability of HG Data Audience segments via the LiveRamp
IdentityLinkTM Data Store allows B2B advertisers to
hyper-target customers or entire market categories based on the
installed technologies (technographics) and other attributes tracked by
HG Data. Advertisers can also create custom account-based marketing
(ABM)-driven segments comprised of the companies and decision makers
they most want to reach.

In addition, by provisioning HG Data Audience segments through LiveRamp,
marketers can be sure they are receiving third-party data with the
greatest reach and accuracy available, from a vendor who has been vetted
through LiveRamp’s ethical data use program.

“The LiveRamp Data Store makes it easy for our customers to select our
digital audience segments to precisely target their ads by specific
installed technologies, job title, industry, or a growing range of other
specialized company criteria that help them be more precise and relevant
in their interactive display campaigns,” said John Connell, Executive
Vice President of Digital for HG Data. “It also makes our data available
on most of the leading DMPs and DSPs in the market so that advertisers
can keep their existing workflows.”

“The goal of our data store is to provide our users with a reliable
marketplace they can access to provide high quality, third-party data
they can trust for their marketing outreach,” said Grant Ries, CEO of
LiveRamp B2B. “Over the course of our partnership, HG Data has shown
they can consistently deliver what our users want in a variety of
digital marketing platforms, so we’re happy to make their specialized
data offering available to our customers.”

Resources

About HG Data

HG Data uses advanced data science to deliver actionable insights that
give B2B companies the competitive advantage they need to succeed. The
best-in-class leader for accurate technographics, based on machine
learning and advanced data science, HG Data provides B2B marketers with
better intelligence to increase their ability to analyze, segment, and
speak to their target markets, while innovative OEMs use our information
to enhance and differentiate their product offerings. Our proprietary
processing platform continuously analyzes billions of documents to
curate a comprehensive and unparalleled business intelligence library of
the software and hardware that companies use to run their business. HG
Data delivers precision targeting at scale. Learn more at www.hgdata.com.

About LiveRamp

LiveRamp provides the identity platform leveraged by brands and their
partners to deliver innovative products and exceptional experiences.
LiveRamp IdentityLink connects people, data, and devices across the
digital and physical world, powering the people-based marketing
revolution and allowing consumers to safely connect with the brands and
products they love. For more information, visit www.LiveRamp.com.

Contacts

HG Data
David Guerra
805.880.1108
David.Guerra@HGData.com

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2rC2cSu Source : HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms – https://ift.tt/2rC2cSu

#Books Profitable Social Media Marketing: How to Grow Your Business – Facebook, Twitter

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