Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Integral Ad Science Wins I-COM Smart Data Marketing Technology of the Year :
IAS team presents sophisticated digital transformation data model in
final round of I-COM data science hackathon
NEW YORK–(BUSINESS WIRE)–Integral Ad Science (IAS) announced today that IAS was recognized with
the I-COM Smart Data Marketing Technology of the Year award at the I-COM
Global Summit 2019 in Malaga, Spain for excellence in data science and
for pushing the needle of progress in the digital ecosystem.
A team of IAS data scientists were also finalists in the prestigious
I-COM Data Science Hackathon. Competing among data science teams from
around the world, IAS was one of two groups in the final round,
presenting their digital transformation data model solution to the
Google + Carrefour challenge.
“We are honored to accept this award and were thrilled to be finalists
in the I-COM Hackathon.” said Stefano Vegnaduzzo, Senior Vice President,
Data Science, Integral Ad Science. “Data science underpins everything we
do and we are always looking for new ways to use sophisticated data
models and AI to solve business and marketing challenges. Our team
really stepped up in the hackathon to deliver a creative, elegant,
scalable solution that Carrefour could use in France and other markets.”
The I-COM Global Data Summit is where marketing technology and marketing
science executives gather to explore issues at the forefront of smart
data marketing and digital transformation. I-COM’s annual Hackathon
presents a unique opportunity to promote greater understanding,
appreciation and recognition of data science and its application in
real-world marketing scenarios.
In the Carrefour and Google challenge, teams were tasked with using
clustered data to deliver insights on customer digital interest for
product promotion – driving traffic to stores and e-commerce sites, and
decreasing print catalogue distribution. The IAS team built a sales
prediction model designed to accurately forecast 2019 sales at the
postal-code level, using disparate data sets from Google, Carrefour,
Wunderman Thompson and Kantar TGI France. The model was designed to
allow Carrefour to test out the net impact of reducing catalogue
distribution on sales, before enacting real-world changes.
Lisa Utzschneider, CEO of Integral Ad Science commented, saying “At IAS,
data science is one of our core competencies. It is the foundation of
our R&D organization and we strive to be data-driven in our decision
making and solutions across all parts of the business. I’m extremely
proud of the IAS team for their showing at this event. World-class data
scientists are critical for innovative products and our ability to offer
comprehensive global coverage, at scale.”
For more information please reach out to firstname.lastname@example.org.
Integral Ad Science (IAS) is a global technology company that offers
data and solutions to establish a safer, more effective advertising
ecosystem. We partner with advertisers and publishers to protect their
investments, capture consumer attention, and drive business impact.
Founded in 2009, IAS is headquartered in New York with global operations
in 13 countries. Our growth and innovation have been recognized in the
Inc. 5000, Crain’s Fast 50, Forbes America’s Most Promising Companies,
and I-COM’s Smart Data Marketing Technology Company.
Senior Corporate Communications Manager
. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2w9KsQZ Source : Integral Ad Science Wins I-COM Smart Data Marketing Technology of the Year – http://bit.ly/2w9KsQZ