Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Halo Top Creamery Celebrates National Ice Cream Day by Giving Fans the Perfect Summer Fling with Thousands of FREE Halo Top Pops :
On Sunday, July 21, Halo Top® is partnering with popular social networking app, Bumble, to give away 5,000 coupons eligible for a box of FREE Halo Top Pops through the Bumble app and 5,000 coupons on the Halo Top website.
Fans also have the chance to get their hands on FREE pops IRL in select cities across the U.S.
LOS ANGELES–(BUSINESS WIRE)–This National Ice Cream Day, Halo Top Creamery is thrilled to bring fans the ultimate summer fling with thousands of FREE Halo Top Pops. At only 50-60 calories per pop, Halo Top Pops are your perfect match this summer — giving you ice cream you can feel good about eating. These sweet treats will have fans melting over four mouthwatering flavors including Strawberry Cheesecake, Mint Chip, Peanut Butter Swirl and Chocolate Chip Cookie Dough. Even better, these mini ice cream pops are portion-controlled with each serving being a good source of protein, so they are perfect for snacking and sharing.
On Sunday, July 21, Halo Top® is celebrating National Ice Cream Day and giving away thousands of FREE Halo Top Pops — the same ice cream you know and love, now with 100% more stick. Fans can find true love on a stick by claiming a coupon eligible for a free box of pops while supplies last the following ways:
Bumble: A Perfect Match*
Halo Top and Bumble have teamed up this National Ice Cream Day to bring fans their perfect match this summer — Halo Top Pops! Whether fans are looking to connect with someone romantically, platonically, or professionally, all eligible Bumble users in the United States will have the chance to get a coupon eligible for a free box of pops while supplies last. Regardless of their relationship status, fans can follow their heart (or their stomach) with this in-app chance to sweeten their summer:
- On July 21 at 12:00pm EDT, fans can download the Bumble app and swipe in Bumble Date, Bumble BFF or Bumble Bizz until they swipe right to match with their perfect summer fling — Halo Top Pops, a match they can’t resist.
- When prompted, eligible users can input their address to receive one coupon eligible for a free box of Halo Top Pops that can be redeemed in-store at select national retailers while supplies last.* Fans can find participating retailers HERE.
- Simultaneously, ALL ice cream lovers have the opportunity to engage in this experience online by heading over to halotop.com/NICD for a chance to claim a free box of pops on July 21. Halo Top is offering an additional 5,000 coupons for one box of Halo Top Pops while supplies last. Follow the link HERE beginning at 12:00pm EDT for another chance to have the perfect summer fling for free!*
Summer Fling IRL
To further elevate the brand’s summer fling experience on National Ice Cream Day, Halo Top is inviting fans in select U.S. cities to find a Halo Top freezer packed with free pops while supplies last. Fans are welcome to head over to these ideal date spots to make Halo Top Pops their perfect match this summer. Halo Top freezers will be dropped in some of “The Best Cities for Dating in 2019” for one day in select U.S. cities, including Austin, Charlotte and San Francisco, as well as New York City and Los Angeles.** To find participating locations giving away free Halo Top Pops, visit the link halotop.com/NICD.
“We’re thrilled to partner with Bumble for National Ice Cream Day,” says Doug Bouton, President & COO of Halo Top Creamery. “We’re always looking for innovative ways for people to eat more ice cream, and what could be better than matching on Bumble with Halo Top Pops?”
Named one of TIME Magazine’s “25 Best Inventions of 2017,” Halo Top® has disrupted the ice cream category and influenced the growth of the industry. Halo Top® is known for its wide-ranging collection of dairy and non-dairy flavors with just 280-360 calories per pint. Halo Top Pops are the latest addition to the Halo Top® family, giving ice cream lovers another delicious option they can feel good about eating. Halo Top Pops are the perfect match to pair up with this summer, now available in retailers nationwide and on the brand’s very own digital Halo Top Shop at https://shop.halotop.com/collections/pop-pack. To learn more about Halo Top®, visit www.halotop.com or Facebook, Instagram or Twitter.
*Limit one coupon per person redeemable for one box of Halo Top® Pops per customer (6 pops per box) only while supplies last. Shipping and handling are included in the promotion and the coupon will be delivered between 7/29/19–08/09/19. Offer available to U.S. residents only and void where prohibited.
** Chaplin, Justin. “The Best & Worst Cities for Dating 2019.” Rentonomics, 8 Feb. 2019, www.apartmentlist.com/rentonomics/the-best-worst-cities-for-dating-2019/.
About Halo Top Creamery
Los Angeles-based Halo Top Creamery was founded in 2011 by former lawyer turned ice cream aficionado Justin Woolverton while he was on a quest to find an ice cream he could feel good about eating. Delivering premium ice cream people can actually feel good about eating, Halo Top® is crafted with only the finest ingredients. Halo Top® is available nationwide in the freezer aisle. For more information, please visit www.halotop.com or follow Halo Top® on Facebook, Instagram or Twitter.
Bumble, the social networking app with over 60 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 150 countries. Since 2014, Bumble has facilitated over a billion women-led first moves and over four billion messages sent. Bumble is free and available in the App Store and Google Play.
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