Representatives from the New America Foundation, WISPA, Google, Ruckus Wireless, NordiaSoft and Federated Wireless Earn 2018 Wireless Innovation Achievement Awards

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Representatives from the New America Foundation, WISPA, Google, Ruckus Wireless, NordiaSoft and Federated Wireless Earn 2018 Wireless Innovation Achievement Awards :

PALM BAY, Fla.–(BUSINESS WIRE)–#CBRSThe
Wireless Innovation Forum
, a non-profit international industry
association dedicated to driving the future of radio communications and
systems worldwide, today announced the winners of their annual
Achievement Awards. The inaugural Vanu Bose Award for Leadership in
Wireless Innovation (formerly the Leadership award) was awarded to
Michael Calabrese of the New America Foundation. The President’s Award
was earned by multiple recipients: Richard Bernhardt of WISPA, Kate
Harrison of Google, Awaiz Khan of Ruckus Wireless, Francois Levesque of
NordiaSoft and Masoud Olfat of Federated Wireless. Winners were
announced at the Wireless Innovation Forum Summit on Communications
Technologies (WInnComm 2018), 15 November in Palm Bay, Florida.

The Vanu Bose Award for Leadership in Wireless Innovation is
named after the 2005 International Achievement winner the late Dr. Vanu
Bose in honor of his leadership and ideals in driving innovation in the
advanced wireless market. It is presented to an individual, group of
individuals, or organization that made especially significant
contributions in furthering the global mission of the Wireless
Innovation Forum. This year’s winner is Michael Calabrese of the New
America Foundation. Michael is being recognized for his outstanding
leadership and numerous contributions in developing policies that
promote pervasive connectivity including spectrum policy reform, mobile
market competition, and wireless broadband deployment.

He is currently the Director of the Wireless Future Project, which is
part of New America’s Open Technology Institute. Since 2009, Michael has
served as an appointed member of the U.S. Department of Commerce
Spectrum Management Advisory Committee (CSMAC). He also served as an
invited expert and fellow collaborator with Dr. Vanu Bose on the
President’s Council of Advisors on Science and Technology (PCAST)
spectrum reform working group during 2011-2012.

As an attorney and graduate of both Stanford Business and Law Schools,
Calabrese speaks and writes frequently on issues related to spectrum,
wireless broadband, and internet policy, as well as on pension policy
and retirement security. He has co-authored three books and published
opinion articles in The New York Times, The Washington Post, The
Atlantic Monthly, Slate, and other leading outlets.

The President’s Award is presented by the Forum’s Board of
Directors to individuals in recognition of their sustained outstanding
contributions in support of the Wireless Innovation Forum and its
activities. The Forum is known internationally for its ability to gather
industry, academia, and government for the development of standards for
next generation wireless systems including military systems based on the
Software Communications Architecture (SCA) or commercial standards for
spectrum management. In addition to standards creation one must be able
to verify that those standards are enforced to ensure interoperability.

Last year, the Board of Directors set several high-level goals to
execute on Test and Certification Strategies for WInnForum Standards.
Both the Software Defined Systems and Spectrum Sharing committees
identified mechanisms to support industry through WInnForum
accreditation services targeted at their respective domains. This year’s
award winners represent the intense effort members of the Forum have
made toward certification programs of standards produced or influenced
by the Forum. While we recognize that many people have contributed to
the development of the certification capabilities, the President Award
is presented to the leaders of the different working groups associated
with testing and certification goals. Recipients of this year’s award
are:

  • Richard Bernhardt of WISPA for his leadership of the team that has
    established the CBRS Certificate Authority (CA) Accreditation Program
    and the CBRS Certified Professional Installer (CPI) Training Program
    Administrators Accreditation
  • Kate Harrison of Google for leadership of the CBRS SAS Test Harness
    development team
  • Awaiz Khan of Ruckus Wireless for leadership of the CBRS CBSD
    Certification team
  • Francois Levesque of NordiaSoft for leadership of the SCA 4.1
    Certification team
  • Masoud Olfat of Federated Wireless for leadership of the CBRS SAS Test
    Specification development team

For past award winners, visit http://www.WirelessInnovation.org/SDR_Achievement_Awards.

Supported by Sponsors Indra, Motorola Solutions, and Thales,
WInnComm is the premier event to present and see the latest in Cognitive
Radio (CR) and Dynamic Spectrum Access technologies, as well as CR and
Software Defined Radio programs and requirements, features daily Keynote
presentations from recognized leaders in advanced wireless
communications, three days of technical presentations, workshops,
tutorials and more. http://Conference.WirelessInnovation.org

About the Wireless Innovation Forum

Established in 1996, The Wireless Innovation Forum (SDR Forum Version
2.0) is a non-profit mutual benefit corporation dedicated to advocating
for spectrum innovation, and advancing radio technologies that support
essential or critical communications worldwide. Members bring a broad
base of experience in Software Defined Radio (SDR), Cognitive Radio(CR)
and Dynamic Spectrum Access (DSA) technologies in diverse markets and at
all levels of the wireless value chain to address emerging wireless
communications requirements. To learn more about The Wireless Innovation
Forum, its meetings and membership benefits, visit www.WirelessInnovation.org.
Forum projects are supported by platinum sponsors Google,
Motorola
Solutions
, Leonardo
and Thales.

Contacts

Editorial Contacts
Lee Pucker,
604-828-9876
Lee.Pucker@wirelessinnovation.org
or
Stephanie
Hamill, 970-290-9543
Stephanie.Hamill@wirelessinnovation.org

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Cloud Advertising – Global Market Opportunities to 2023 with Key Player Profiles: Adobe, Amazon, Cisco, Dell, Google, HP, IBM, Microsoft, Oracle, and Salesforce – ResearchAndMarkets.com

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Cloud Advertising – Global Market Opportunities to 2023 with Key Player Profiles: Adobe, Amazon, Cisco, Dell, Google, HP, IBM, Microsoft, Oracle, and Salesforce – ResearchAndMarkets.com :

DUBLIN–(BUSINESS WIRE)–The “Global
Cloud Advertising Market – Segmented by Type (Private, Public, Hybrid),
Services (IaaS, SaaS, PaaS), End User (Government Utilities, Private
Organizations, Healthcare), and Region – Growth, Trends, and Forecast
(2018 – 2023)”
report has been added to ResearchAndMarkets.com’s
offering.

The global cloud advertising market is projected to register a CAGR of
14.31% over the forecast period of 2018-2023.

The key factors driving the global cloud advertising market are
cost-effectiveness, functional capability, and the increase in small and
medium enterprises. On the other hand, privacy and data security are
hindering the market. However, privacy and data security have still
alarmed a number of perceptive potential end-users to select the cloud
services.

The North American market has been the focus for cloud-based advertising
companies. This market is the highest contributor to cloud advertising.
The United States is the major contributor to the North American market,
on account of early adoption and huge investment in cloud-based services
and solutions. Companies in this region are looking to scale-up their
customer services operations to meet the growing demand, thus implicitly
impacting the growth of the market.

The Asia-Pacific market is the fastest growing cloud advertising market,
which is estimated to grow at a very fast pace during the forecast
period as compared to other regions.

Notable Developments in the Market

  • Oracle expanded its cloud platform autonomous services beyond the
    Oracle autonomous database, which was introduced last October (adding
    AI, Machine Learning).
  • Cisco and INTERPOL agreed to share threat intelligence as a first step
    in fighting cybercrimes jointly.
  • Oracle launched an autonomous cloud database capable of patching
    cybersecurity weaknesses on its own accord.

Key Topics Covered

1. Introduction

2. Research Approach and Methodology

3. Executive Summary

4. Market Insights

5. Market Dynamics

6. Technology Snapshot

7. Market Segmentation

8. Competitive Intelligence – Company Profiles

  • Adobe Corporation
  • Amazon Web Services
  • Cisco Systems Inc.
  • Dell Inc.
  • Google Inc.
  • Hewlett-Packard Company
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com

9. Investment Analysis

10. Future of the Market

For more information about this report visit https://www.researchandmarkets.com/research/cjm28n/cloud_advertising?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related
Topics: Cloud
Computing and Storage

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Adidas, Google, L’Oreal, Nestlé Waters, Target Media Network, Coca-Cola, and T-Mobile to Speak at Merkle’s Annual Executive Summit

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Adidas, Google, L’Oreal, Nestlé Waters, Target Media Network, Coca-Cola, and T-Mobile to Speak at Merkle’s Annual Executive Summit :

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com),
a leading technology-enabled, data-driven performance marketing agency,
announced the featured speakers for its 15th Annual
Executive Summit
, being held June 11-13 at the Ritz-Carlton in New
Orleans, Louisiana. Merkle’s
Annual Executive Summit
will provide marketing leaders with the
critical components and strategies needed to successfully navigate a
people-based marketing transformation.

The event content will concentrate on how organizations can directly
target customers and constituents with tailored messaging and
experiences for short-term sales and long-term loyalty. Attendees will
learn how to seize the opportunities that modern media platforms now
provide, how to take advantage of the decisioning power of technology,
and how to improve understanding of lifetime customer value.

Keynote speakers for the event include Ellen Duncan, director, digital
platforms, Coca-Cola; Gopi Kallayil, chief evangelist, brand marketing,
Google; Brigitte King, chief consumer officer, L’Oreal; David Peterson,
vice president, Target Media Network; Giles Richardson, VP, digital
journeys, T-Mobile; Ted Rowlands, journalist and director of narrative,
Adidas; and Antonio Sciuto, EVP & CMO, Nestlé Waters North America. In
addition to the main stage speakers, the Summit will host several joint
presentations featuring Merkle thought leaders together with industry
insiders from world-class brands such as Abercrombie & Fitch, Cisco,
Citizens Bank, National MS Society, SoFi, and TUI UK.

“Merkle’s Executive Summit is a great opportunity to hear from industry
experts about the hottest trends and breakthrough successes in
marketing,” said Adam Lavelle, chief solutions officer and global CMO at
Merkle. “The content at this year’s Summit is keenly focused on the
things that brands must get right in order to attract and retain
customers and to thrive as a business.”

To find out more about the conference, get the latest information on the
agenda, and to request a spot at this must-attend event, visit the Summit
event site
.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency’s heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. Its
combined strengths in performance media, customer experience, customer
relationship management, loyalty, and enterprise marketing technology
drive improved marketing results and competitive advantage. With more
than 5,500 employees, Merkle is headquartered in Columbia, Maryland,
with 24 additional offices in the US and 25 offices in EMEA and APAC. In
2016, the agency joined the Dentsu Aegis Network. For more information,
contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Contacts

Merkle Inc.
Sarah Bourdeau, 443-542-4288
SBourdeau@merkleinc.com

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Global Internet Ad Spending Market 2017-2021 with Facebook, Google, LinkedIn & Twitter Dominating – Research and Markets

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global Internet Ad Spending Market 2017-2021 with Facebook, Google, LinkedIn & Twitter Dominating – Research and Markets :

DUBLIN–(BUSINESS WIRE)–The “Global
Internet Ad Spending Market 2017-2021”
report has been added to Research
and Markets’
offering.

The global internet ad spending market to grow at a
CAGR of 9.44% during the period 2017-2021

The report covers the present scenario and the growth prospects of the
global internet ad spending market for 2017-2021. To calculate the
market size, the report considers the revenue generated from different
types of Internet ads and by different region in the global Internet ad
spending market. The report also includes a discussion of the key
vendors operating in this market.

The global ad spending market is experiencing exponential growth. The
rapid adoption of ad usage across various industry verticals, improving
economic environment, and increasing distribution of films and music
online are also increasing the demand for online advertising.

According to the report, one of the major drivers for this market is
Increasing customer base. Digital marketing campaigns on social media
platforms help attract more clients. These platforms are rapidly
becoming most conducive to engage the target audience. Posts and updates
from companies on social media provide insights and latest news
regarding their business and products. These posts on social media
platforms, such as Facebook and Twitter, are most likely to be viewed
and shared.

These shares generate traffic to the company’s website and increase
familiarity with its services and products offered to a large customer
base. Furthermore, sharing on the social network platforms increases
credibility as recommendations from friends and acquaintances are
regarded as trustworthy.

Key Vendors

  • Facebook
  • Google
  • LinkedIn
  • Twitter

Other Prominent Vendors

  • BCC
  • Deutsche Telekom
  • IAC
  • Pinterest
  • Tumblr

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Research Methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by industry

Part 07: Market segmentation by type

Part 08: Market segmentation by device

Part 09: Geographical segmentation

Part 10: Key leading countries

Part 11: Decision Framework

Part 12: Drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

Part 15: Appendix

For more information about this report visit http://ift.tt/2vp8xSv

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S.
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related
Topics: Advertising
and Marketing
, Online
Advertising

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