Global $553+ Billion Online Advertisement Market Outlook to 2024; with Google, Facebook, Oath, Nanjing Marketing Group, and Yelp Leading – ResearchAndMarkets.com

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global $553+ Billion Online Advertisement Market Outlook to 2024; with Google, Facebook, Oath, Nanjing Marketing Group, and Yelp Leading – ResearchAndMarkets.com :

DUBLIN–(BUSINESS WIRE)–The “Online
Advertisement Market – Forecasts from 2019 to 2024”
report has
been added to ResearchAndMarkets.com’s offering.

The online advertisement market is projected to grow at a CAGR of 10.11%
to reach US$553.677 billion by 2024, from US$310.583 billion in 2018.

The demand for online advertising will grow during the forecasted period
on account of rising usage of consumer electronics such as smartphones
and tablets and budding internet penetration in the developing
economies. Furthermore, the trend towards personalized advertisement and
the cost-effectiveness of online advertisement as compared to other
sources will augment the demand for online advertisement.

On regional bases, the North American region will have a significant
share in the market due to early adoption of technology and the Asia
Pacific region will see many opportunities to grow due to the
improvement in the standards of living and the shifting trend towards
internet and technology in emerging countries.

Major industry players profiled as part of the report are Google,
Facebook, Oath, Nanjing Marketing Group, and Yelp among others.

Study Coverage

This research study examines the current market trends related to the
demand, supply, and sales, in addition to the recent developments. Major
drivers, restraints, and opportunities have been covered to provide an
exhaustive picture of the market.

The analysis presents in-depth information regarding the development,
trends, and industry policies and regulations implemented in each of the
geographical regions. Further, the overall regulatory framework of the
market has been exhaustively covered to offer stakeholders a better
understanding of the key factors affecting the overall market
environment.

Identification of key industry players in the industry and their revenue
contribution to the overall business or relevant segment aligned to the
study have been covered as a part of competitive intelligence done
through extensive secondary research. Various studies and data published
by industry associations, analyst reports, investor presentations, press
releases and journals among others have been taken into consideration
while conducting the secondary research.

Both bottom-up and top-down approaches have been utilized to determine
the market size of the overall market and key segments. The values
obtained are correlated with the primary inputs of the key stakeholders
in the online advertisement value chain. The last step involves complete
market engineering which includes analyzing the data from different
sources and existing proprietary datasets while using various data
triangulation methods for market breakdown and forecasting.

Market intelligence is presented in the form of analysis, charts, and
graphics to help the clients in gaining faster and efficient
understanding of the online advertisement market.

Topics Covered

1. Introduction

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Currency

1.5. Assumptions

1.6. Base and Forecast Years Timeline

2. Research Methodology

2.1. Research Design

2.2. Secondary Sources

3. Executive Summary

4. Market Dynamics

4.1. Market Segmentation

4.2. Market Drivers

4.3. Market Restraints

4.4. Market Opportunities

4.5. Porter’s Five Force Analysis

4.6. Life Cycle Analysis – Regional Snapshot

4.7. Market Attractiveness

5. Online Advertisement Market by Payment Structure

5.1. Pay Per Click

5.2. Pay Per Action

6. Online Advertisement Market by Product Type

6.1. Sponsored Ads

6.2. Display Ads

6.3. Video Ads

6.4. App Ads

7. Online Advertisement Market by Geography

7.1. North America

7.1.1. USA

7.1.2. Canada

7.1.3. Mexico

7.1.4. Others

7.2. South America

7.2.1. Brazil

7.2.2. Argentina

7.2.3. Others

7.3. Europe

7.3.1. Germany

7.3.2. France

7.3.3. United Kingdom

7.3.4. Spain

7.3.5. Others

7.4. Middle East and Africa

7.4.1. Saudi Arabia

7.4.2. Israel

7.4.3. Others

7.5. Asia Pacific

7.5.1. China

7.5.2. Japan

7.5.3. South Korea

7.5.4. India

7.5.5. Others

8. Competitive Intelligence

8.1. Competition and Offerings Analysis of Key Vendors

8.2. Recent Investment and Deals

8.3. Strategies of Key Players

9. Company Profiles

9.1. Google Inc.

9.2. Facebook

9.3. Oath Inc. (A Subsidiary Under Verizon Communications)

9.4. Nanjing Marketing Group Ltd.

9.5. Yelp

9.6. Reddit

9.7. Amazon

9.8. Twitter

9.9. Microsoft

9.10. RhythmOne

For more information about this report visit https://www.researchandmarkets.com/research/6jjw5c/global_553?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related
Topics: Online
Advertising

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2EVsiaB Source : Global $553+ Billion Online Advertisement Market Outlook to 2024; with Google, Facebook, Oath, Nanjing Marketing Group, and Yelp Leading – ResearchAndMarkets.com – https://ift.tt/2EVsiaB

Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com :

DUBLIN–(BUSINESS WIRE)–The “Global
Mobile Advertising Market 2018-2022”
report has been added to ResearchAndMarkets.com’s
offering.

The mobile advertising market will register a CAGR of almost 13% by 2022.

Rapid growth of programmatic advertising is expected to drive growth in
the market. Programmatic advertising eliminates the need for middlemen,
and thus has proven to be a beneficial tool for businesses. It offers to
a wide range of benefits to advertisers.

Market Overview

Growth in in-app advertising

The growing popularity of in-app advertisements is one of the major
factors driving growth in the market. The high amount of time spent on
apps have attracted advertisers to focus on in-app advertisements of
their products and services.

Rising privacy and security concerns

Handling or resolving the privacy and security concerns that are
associated with mobile advertisement is one of the major challenges of
the global mobile advertising market.

Competitive Landscape

The market appears to be fragmented and with the presence of several
companies including Alphabet and Facebook, the competitive environment
is quite intense. Factors such as the growth in in-app advertising and
the rapid growth of programmatic advertising, will provide considerable
growth opportunities to mobile advertising manufactures.

Alphabet, Facebook, InMobi, matomy, Verizon are some of the major
companies covered in this report.

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY TYPE

  • Comparison by type
  • Display
  • Search
  • SMS
  • Market opportunity by type

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

PART 12: MARKET TRENDS

  • Rapid growth of programmatic advertising
  • Incorporation of AR in advertising
  • Increasing utilization of VR videos

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive landscape

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon

For more information about this report visit https://www.researchandmarkets.com/research/lvjjl9/global_mobile?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related
Topics: Direct
Marketing

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2FB0lq4 Source : Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com – http://bit.ly/2FB0lq4

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