Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com :

DUBLIN–(BUSINESS WIRE)–The “Global
Mobile Advertising Market 2018-2022”
report has been added to ResearchAndMarkets.com’s
offering.

The mobile advertising market will register a CAGR of almost 13% by 2022.

Rapid growth of programmatic advertising is expected to drive growth in
the market. Programmatic advertising eliminates the need for middlemen,
and thus has proven to be a beneficial tool for businesses. It offers to
a wide range of benefits to advertisers.

Market Overview

Growth in in-app advertising

The growing popularity of in-app advertisements is one of the major
factors driving growth in the market. The high amount of time spent on
apps have attracted advertisers to focus on in-app advertisements of
their products and services.

Rising privacy and security concerns

Handling or resolving the privacy and security concerns that are
associated with mobile advertisement is one of the major challenges of
the global mobile advertising market.

Competitive Landscape

The market appears to be fragmented and with the presence of several
companies including Alphabet and Facebook, the competitive environment
is quite intense. Factors such as the growth in in-app advertising and
the rapid growth of programmatic advertising, will provide considerable
growth opportunities to mobile advertising manufactures.

Alphabet, Facebook, InMobi, matomy, Verizon are some of the major
companies covered in this report.

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY TYPE

  • Comparison by type
  • Display
  • Search
  • SMS
  • Market opportunity by type

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

PART 12: MARKET TRENDS

  • Rapid growth of programmatic advertising
  • Incorporation of AR in advertising
  • Increasing utilization of VR videos

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive landscape

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alphabet
  • Facebook
  • InMobi
  • matomy
  • Verizon

For more information about this report visit https://www.researchandmarkets.com/research/lvjjl9/global_mobile?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related
Topics: Direct
Marketing

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2FB0lq4 Source : Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon – ResearchAndMarkets.com – http://bit.ly/2FB0lq4

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