Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Global $553+ Billion Online Advertisement Market Outlook to 2024; with Google, Facebook, Oath, Nanjing Marketing Group, and Yelp Leading – ResearchAndMarkets.com :
DUBLIN–(BUSINESS WIRE)–The “Online
Advertisement Market – Forecasts from 2019 to 2024” report has
been added to ResearchAndMarkets.com’s offering.
The online advertisement market is projected to grow at a CAGR of 10.11%
to reach US$553.677 billion by 2024, from US$310.583 billion in 2018.
The demand for online advertising will grow during the forecasted period
on account of rising usage of consumer electronics such as smartphones
and tablets and budding internet penetration in the developing
economies. Furthermore, the trend towards personalized advertisement and
the cost-effectiveness of online advertisement as compared to other
sources will augment the demand for online advertisement.
On regional bases, the North American region will have a significant
share in the market due to early adoption of technology and the Asia
Pacific region will see many opportunities to grow due to the
improvement in the standards of living and the shifting trend towards
internet and technology in emerging countries.
Major industry players profiled as part of the report are Google,
Facebook, Oath, Nanjing Marketing Group, and Yelp among others.
This research study examines the current market trends related to the
demand, supply, and sales, in addition to the recent developments. Major
drivers, restraints, and opportunities have been covered to provide an
exhaustive picture of the market.
The analysis presents in-depth information regarding the development,
trends, and industry policies and regulations implemented in each of the
geographical regions. Further, the overall regulatory framework of the
market has been exhaustively covered to offer stakeholders a better
understanding of the key factors affecting the overall market
Identification of key industry players in the industry and their revenue
contribution to the overall business or relevant segment aligned to the
study have been covered as a part of competitive intelligence done
through extensive secondary research. Various studies and data published
by industry associations, analyst reports, investor presentations, press
releases and journals among others have been taken into consideration
while conducting the secondary research.
Both bottom-up and top-down approaches have been utilized to determine
the market size of the overall market and key segments. The values
obtained are correlated with the primary inputs of the key stakeholders
in the online advertisement value chain. The last step involves complete
market engineering which includes analyzing the data from different
sources and existing proprietary datasets while using various data
triangulation methods for market breakdown and forecasting.
Market intelligence is presented in the form of analysis, charts, and
graphics to help the clients in gaining faster and efficient
understanding of the online advertisement market.
1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.6. Base and Forecast Years Timeline
2. Research Methodology
2.1. Research Design
2.2. Secondary Sources
3. Executive Summary
4. Market Dynamics
4.1. Market Segmentation
4.2. Market Drivers
4.3. Market Restraints
4.4. Market Opportunities
4.5. Porter’s Five Force Analysis
4.6. Life Cycle Analysis – Regional Snapshot
4.7. Market Attractiveness
5. Online Advertisement Market by Payment Structure
5.1. Pay Per Click
5.2. Pay Per Action
6. Online Advertisement Market by Product Type
6.1. Sponsored Ads
6.2. Display Ads
6.3. Video Ads
6.4. App Ads
7. Online Advertisement Market by Geography
7.1. North America
7.2. South America
7.3.3. United Kingdom
7.4. Middle East and Africa
7.4.1. Saudi Arabia
7.5. Asia Pacific
7.5.3. South Korea
8. Competitive Intelligence
8.1. Competition and Offerings Analysis of Key Vendors
8.2. Recent Investment and Deals
8.3. Strategies of Key Players
9. Company Profiles
9.1. Google Inc.
9.3. Oath Inc. (A Subsidiary Under Verizon Communications)
9.4. Nanjing Marketing Group Ltd.
For more information about this report visit https://www.researchandmarkets.com/research/6jjw5c/global_553?w=4
Laura Wood, Senior Press Manager
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