Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Eventbrite Powers New Ticketing Functionality for Facebook Events :
New product enables small businesses and entrepreneurs to more easily
create and sell tickets to events directly on Facebook
SAN FRANCISCO–(BUSINESS WIRE)–Eventbrite (NYSE: EB), a global ticketing and event technology platform,
and Facebook today announced the launch of Ticketing on Facebook,
powered by Eventbrite — a platform-based offering from Eventbrite that
brings new ticketing functionality to Facebook. Rollout in the U.S.
begins today, opening up a new way for event creators on Facebook to
engage with attendees of their events and gatherings.
Ticketing on Facebook, powered by Eventbrite, allows anyone with a
Facebook Page in the U.S. to select ‘Create Tickets’ in the initial
event setup, thereby easily adding paid or free tickets to their event.
Tickets will be prominently displayed on the Facebook Event page, giving
attendees the ability to not just indicate their interest in attending,
but to fulfill that interest by purchasing paid tickets or registering
for non-paid events, without ever having to leave Facebook.
“Eventbrite and Facebook both share a passion to inspire connection and
help bring people together. Past generations built their identities
around their material possessions, but our newsfeeds today are filled
with experiences, not the things we own,” said Pat Poels, SVP of
Platform at Eventbrite. “700 million1 people use Facebook
Events each month and partnering on this initiative is our effort to
better serve the people responsible for bringing those events and
gatherings to life—including small businesses and entrepreneurs whose
core business is not throwing events.”
“For the past several years, Facebook and Eventbrite have been
partnering closely to help bring people together with the communities
and live experiences that they love,” said Sue Young, Director of
Product Management at Facebook. “Our partnership has enabled people to
seamlessly and securely purchase tickets to events on Facebook. With
this product, we are making it easier for event organizers to create and
start selling tickets directly on Facebook by helping them complete the
process without ever leaving the app.”
Key benefits include:
Efficiency for those that need it most: Ticketing on Facebook,
powered by Eventbrite, empowers those small businesses and
entrepreneurs with the fewest resources — be it time, technology, or
events expertise. In addition to online ticketing and payments, it
will include basic event management tools like the ability to track
registrations and sales via a dashboard, and tools to help hosts
communicate with their attendees.
Enhanced accuracy: Selling tickets or taking registrations
online prior to an event—whether those tickets are free or paid—helps
hosts distinguish between people that are “interested” and those that
are more likely to show up, so they can better predict and plan for
attendance. With a better sense of who’s coming, hosts can make
important operational decisions around catering and venue size with
Up-leveled attendee experience: Make attendees happy with an
easy and safe online ticket purchase, and a quick check-in at the door
with a simple scan of their mobile or printed ticket. Events will feel
more professional and provide attendees with greater peace of mind by
way of automated confirmation and reminder emails about their ticket
purchase in the lead-up to the event.
Pits and Pals Owner, Rosemary Reese, adds, “The Eventbrite Facebook
ticketing partnership is win-win. The feedback from our customers has
been amazing. They have a convenient way to prepay for our classes, and
they have the option of buying them for their friends. At the same time,
the ticketing functionality has helped me better predict attendance.
Now, I can keep marketing my events until I fill every spot.”
For more information, visit this page: https://www.eventbrite.com/l/facebook-ticketing/
Eventbrite is a global ticketing and event technology platform that
provides creators of events of all shapes and sizes with tools and
resources to seamlessly plan, promote, and produce live experiences
around the world. Eventbrite’s powerful platform, which can be accessed
online or via mobile apps, scales from basic registration and ticketing
to a fully featured event management platform. Customers include Newport
Folk and Jazz Festivals, Pitchfork Music Festival, and Wanderlust, in
addition to top venues and promoters that include Bowery Ballroom, the
Brooklyn Bowl, and The Troubadour. Eventbrite was founded by Julia
Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006.
The company has more than 1,000 employees in 14 offices around the
world. Learn more at www.eventbrite.com.
1 Facebook internal data, 2016.
. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2HkQx33 Source : Eventbrite Powers New Ticketing Functionality for Facebook Events – http://bit.ly/2HkQx33