Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : T-Mobile CEO John Legere Serves Up Leadership Advice and a Mean Pot Roast – in New #SlowCookerSunday Cookbook :
Legere puts it all on the table in new book that offers recipes,
advice and personal musings: #SlowCookerSunday — Leadership, Life and
Slow Cooking with CEO and Chef, John Legere
What’s the news: Today, T-Mobile released a new book by CEO and
first-time author John Legere… and in signature Legere style, it’s a
complete departure from anything you’d expect out of a typical exec. #SlowCookerSunday
– Leadership, Life and Slow Cooking with CEO and Chef, John Legere,
features 52 of Legere’s favorite slow-cooker recipes that he has
shared with nearly 5 million viewers each week in his wildly
successful Facebook Live show. All that, plus advice to take from the
office to the kitchen, behind the scenes tales from the popular show
and a peek into the makings of the man in the magenta chef’s hat.
Why it matters: Net proceeds from the sales of the book benefit
Feeding AmericaTM… and, just in time for holiday giving,
it’s available at T-Mobile.com December 6th and in all T-Mobile stores
nationwide starting December 7th.
- Who it’s for: Anyone who eats delicious food – so, everyone!
BELLEVUE, Wash.–(BUSINESS WIRE)–What’d you expect from the Un-CEO? Today, T-Mobile (NASDAQ: TMUS)
released an unconventional book from its trailblazing CEO, John Legere.
This is no typical autobiography, nor a typical cookbook, because John
Legere isn’t your typical exec… he’s got a side job: his own weekly slow
cooking show on Facebook Live that grabs the attention of more than five
million viewers a week. And now he’s written a book about it!
#SlowCookerSunday – Leadership, Life and Slow Cooking with CEO and
Chef, John Legere, available on T-Mobile.com
today, December 6, and in T-Mobile stores nationwide on December 7. The
book includes 52 of Legere’s favorite recipes, mixed with his advice
to take from the office to the kitchen. Legere also takes readers behind
the scenes of his popular SCS cooking show and gives them a small
glimpse into his personal life. And, because Legere and the Un-carrier
are committed to giving back and creating a future that’s brighter for
everyone, net proceeds from the sales of the book will go to Feeding
America to support its mission to feed America’s hungry.
“I’ve been inviting everyone into my kitchen for more than two years
now, and the best part is live engagement with everyone who tunes in!
Viewers have been asking me for a cookbook, and in business, I always
say…shut up, listen and do what they tell you – so I did!” said John
Legere, CEO of T-Mobile and author of #SlowCookerSunday. “For me, #SlowCookerSunday
is so much more than a cookbook. Sure, you’ll make incredible food with
the recipes in it, get a little bit of advice, and laugh at old photos
of me (in a suit!) but my favorite part is that you’ll be helping feed
the hungry across the country – because proceeds from sales of the book
are going to Feeding America. I can’t wait for you to read it and share
what you liked best with me on Twitter @JohnLegere!”
“We are thankful for our continued partnership with T-Mobile. They
consistently find ways to help their employees and customers give back,
including this cookbook from their CEO,” said Rowena Norman, director of
New Partnerships at Feeding America. “Proceeds from sales of the
cookbook will help families in need create their own lasting memories
around the kitchen table this holiday season.”
With a foreword by
domestic diva Martha Stewart, #SlowCookerSunday includes
recipes that Legere has curated from others and enjoyed, sometimes
adding his own twist. But don’t look for the expected alphabetical or
season-by-season cookbook organization. Legere mixes things up by
incorporating recipes, stories and advice into chapters that speak to
all three, like ‘Don’t Be a Chicken,’ – tips on making bolder moves at
work and in the kitchen, plus non-chicken recipes like a
melt-in-your-mouth pot roast, an easy apple cake and a corned beef and
cabbage dish reminiscent of Legere’s Irish Catholic upbringing. In ‘Get
Comfortable Being You,’ Legere shares the importance of becoming your
authentic self, alongside plenty of comfort food recipes like a cheesy
spinach and mozzarella rigatoni, chicken cacciatore and a giant
chocolate chip cookie. There’s something for everyone — vegetarian and
vegan meals, plenty of protein, a smattering of desserts and a whole
chapter of soups, stews and chilis.
Legere also serves up a bunch of personal stories. Go behind the scenes
of the Slow Cooker Sunday show with funny moments from Legere’s early
days in front of the camera. Find out what kind of kid he was in school.
Hear about that time he carried the Olympic torch and learn what book it
was that inspired him to become the long-haired, leather-jacketed,
magenta-clad CEO he is now.
The book is available to everyone today, December 6th, on T-Mobile.com, and
stores nationwide beginning tomorrow, December 7th. It
retails for $19.99, with net proceeds from the sales of the book going
to Feeding America.
for more information.
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc.
(NASDAQ: TMUS) is redefining the way consumers and businesses buy
wireless services through leading product and service innovation. Our
advanced nationwide 4G LTE network delivers outstanding wireless
experiences to 77.2 million customers who are unwilling to compromise on
quality and value. Based in Bellevue, Washington, T-Mobile US provides
services through its subsidiaries and operates its flagship brands,
T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com.
T-Mobile US Media Relations
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