Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : RRD Extends Labels Capabilities with Addition of Two HP Indigo 6900 Digital Presses :
Company invests in new digital assets to provide clients with added
flexibility and facilitate faster turn-times for digital label production
CHICAGO–(BUSINESS WIRE)–$rrd #rrd—R.R.
Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global
provider of multichannel solutions for marketing and business
communications, today announced that it has added two new HP Indigo 6900
Digital Presses in Visalia, California and Wilson, North Carolina to
expand its reach and enhance its existing digital asset production
capabilities. The two new HP Indigo 6900 Digital Presses supplement
RRD’s digital assets for label production that are in use in the
Midwest, creating a national network of presses that enables greater
flexibility in service and delivery.
“We are thrilled to have expanded our technological capabilities to
become an even more complete supplier in the labels and forms markets,”
said Bruce Hanson, President, RRD Labels & Forms. “The consumer market
is changing rapidly, and we are actively investing in digital assets
that will enable our clients to be responsive and competitive in their
respective industries through creativity and non-traditional offerings.
We have taken a regional approach to our asset distribution in order to
facilitate shorter run-times and cost efficiencies for our clients at
RRD is utilizing the two HP Indigo 6900 digital presses to transition
its traditional short-run flexo work to better utilize capacity while
maximizing up-time on medium to long-run assets. With the ability to
print any type of substrate available in the market in web form – for
pressure sensitive, unsupported film, tag, and corrugated – RRD
recognizes the changing needs in the marketplace and has taken a
proactive approach to invest in the areas that give clients flexibility
and the opportunity for success.
These two new digital assets, each of which has Digicon finishing units,
build on RRD’s robust end-to-end labels capabilities, which enable
clients to communicate and connect with their customers in meaningful
ways. RRD’s Label Solutions business leverages its leading engineering
and label testing facilities to provide the optimal materials,
best-in-class manufacturing solutions, and automation techniques to
enhance client brands.
For more information about RRD’s Label Solutions business, please visit rrd.com/capabilities/label-solutions.
RRD is a leading global provider of multichannel business communications
services and marketing solutions. With more than 50,000 customers and
43,000 employees across 34 countries, RRD offers the industry’s most
comprehensive offering of solutions designed to help companies—from Main
Street to Wall Street—optimize customer engagement and streamline
business operations across the complete customer journey. RRD offers a
comprehensive portfolio of capabilities, experience and scale that
enables organizations around the world to create, manage, deliver, and
optimize their marketing and business communications strategies.
For more information about RRD, please visit www.rrd.com.
Affect for RRD
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