Retailers Can Achieve True Customer Personalization With AisleOne™, Powered by Mercatus®

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The solution offers an enhanced shopping experience by providing
shoppers with relevant recommendations based on their preferences and
affinities

TORONTO–(BUSINESS WIRE)–Mercatus,
a leading provider in digital commerce solutions for grocery and other
retail verticals, today announced the launch of AisleOne™, a
personalization engine that can quickly and easily integrate into
retailers’ marketing emails, apps and e-commerce websites to deliver
advanced product recommendations and promotions to the right shoppers at
the right time.

Early AisleOne results with a leading grocery retailer throughout 2018
showed an increase of up to $13 per basket per week, or $700 more per
year per engaged customer. With the ability to automatically tailor
content for each and every shopper across multiple touchpoints,
retailers utilizing AisleOne are able to showcase the brands each
customer loves, introduce them to new and relevant products, while
providing personalized deals and coupons. In addition to helping
retailers drive revenue and increase margin, AisleOne bolsters customer
loyalty by using smart basket building technology that dives deep into
individual shopper purchase patterns.

“Retailers understand that personalization is essential to success, but
many aren’t sure how to truly achieve this,” said Sylvain Perrier,
president and CEO, Mercatus. “We’re excited to offer retailers an easy
and effective journey to successful personalization experiences for
their customers. With AisleOne, you’re getting a sophisticated
‘suggestion engine’ that taps into data such as purchase history,
dietary preferences, and household demographics, and uses machine
learning algorithms to serve up relevant content to customers on a
one-to-one basis.”

AisleOne solves the problem of information overload during an online
shopping experience by curating relevant content and offers for an
individual customer. Proven user flows allow shoppers to fill carts
easily and efficiently, maximizing opportunities for customers to shop
for items over and above their standard household list. It is entirely
retailer branded and can be implemented into an already existing
Mercatus powered digital store, or as a standalone solution integrated
into a digital experience powered by another e-commerce provider.
Whether a retailer uses only AisleOne or the whole Mercatus integrated
commerce platform, the personalization engine provides tailored content
for each and every shopper at the touchpoint of each customer’s choice,
all while driving revenue, increasing margins and building customer
loyalty.

For more information, visit www.mercatus.com/aisleone
or visit Mercatus at the NRF Big Show in booth #4560, Jan. 13-15 at the
Javits Center in NYC, where Mercatus will showcase AisleOne through
interactive demonstrations.

About Mercatus

Mercatus
Technologies
is redefining the digital experience within grocery.
Our purpose is to empower grocers to create best-in-breed shopping
experiences for their customers. We’re thought partners dedicated to
revolutionizing the way grocers approach digital by delivering Mercatus
Integrated Commerce®. Based in Toronto, Ontario, Mercatus helps leading
North American grocers, which include Weis Markets, Price Chopper and
WinCo, integrate with multiple technology partners to deliver
exceptional in-store and online shopping experiences.

Contacts

Media Contacts
416-603-3406
media@mercatustechnologies.com

Greg Earl
Ketner Group Communications (for Mercatus)
512-794-8876
greg@ketnergroup.com

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