Reputation Analysis Insurance, 2018 – ResearchAndMarkets.com

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DUBLIN–(BUSINESS WIRE)–The “Reputation
Analysis Insurance 2018”
report has been added to ResearchAndMarkets.com’s
offering.

The study is based on 3.2 million brand mentions in international media
containing print, online and social media in connection with ten
insurances. Key Performance Indicators show different aspects of brand
reputation in comparison.

Analyzed brands: AEGON, Allianz, AXA, Generali, MAPFRE,
MetLife, Munich Re, Standard Life, Swiss Re, Zurich.

Research Design

  • Method: Mentions in about 15,000 international print,
    750,000 online, and 250 million social media in seven languages have
    been analyzed for the study
  • Main period of analysis: September 2017 – August 2018
  • Region: Seven language areas (Dutch, English, French,
    German, Italian, Portuguese, Spanish)
  • Calculations: Rankings and statistical Reputation
    Positioning

Study in Numbers

  • 3.2 million analyzed mentions for 10 brands
  • 134,000 evaluative statements
  • 10 positive and 10 negative characteristics within brand promoter score
  • 15 brand perception drivers
  • 5 core values per brand
  • 10 reputation risks issues per brand
  • 3 sustainability aspects with each several sub aspects: ecological,
    economical, social

Topics Covered

  • Management Summary
  • Research Design
  • Media Presence
  • Industry Topics
  • Brand Health
  • Brand Promoter Score
  • Brand Perception
  • Brand Strategy
  • Reputation Risk
  • Brand Sustainability
  • Brand Ranking
  • Reputation Positioning
  • Contact

For more information about this report visit https://www.researchandmarkets.com/research/4n9mrc/reputation?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related
Topics: Insurance

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2GDdK0s Source : Reputation Analysis Insurance, 2018 – ResearchAndMarkets.com – http://bit.ly/2GDdK0s