Peoples Unveils Exclusive Enchanted Disney Fine Jewelry Designs Inspired By Disney’s Live-Action Aladdin

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Announces new collection and marketing campaign in advance of
upcoming release

MARKHAM, ONTARIO–(BUSINESS WIRE)–Peoples Jewellers unveils exclusive new Enchanted Disney Fine Jewelry
designs inspired by Disney’s upcoming live-action adaptation of the 1992
classic Aladdin. The inaugural film collaboration between Walt
Disney Studios and Peoples brings the magic and artistry of the Cave of
Wonders to a real-life jewelry collection.


The new jewelry collection is an important addition to the existing
Peoples Enchanted
Disney Fine Jewelry collection
, and features styles from the film’s
Cave of Wonders that are available exclusively at Peoples. With elegant
designs inspired by these classic stories, the collection evokes the
distinctive feeling of Disney through intricate styles that reflect the
diverse personalities and qualities of timeless Disney characters. By
marrying the magic of Disney with the exquisite craftsmanship of
Peoples, these striking designs embody the style and trends that Peoples
customers expect.

Inspired by the beautiful colors of Jasmine’s costume from the film, the
exclusive designs feature swiss blue topaz stones, brilliant diamonds
and unique arabesque details which capture the strong-willed, courageous
and adventurous spirit of Princess Jasmine and the inherent charm of
Aladdin. Available now in-store and online, the collection includes 20
new fashion and bridal products for customers seeking quality and value.

“The Peoples woman is strong and self-aware like Jasmine. Expanding on
our collaboration with the Walt Disney Studios is a great opportunity
for us to take inspiration from the brilliant, unique women who
celebrate and embody this spirit,” said Jamie L. Singleton, President,
Kay, Zales and Peoples Jewelers. “These unique exclusive pieces combine
the rich iconography of the film with the emotional meaning an
individual piece of jewelry carries. We know these new designs will make
a lot of wishes come true.”

Television Commercial

The collaboration also includes several marketing initiatives, including
a TV commercial and behind-the-scenes featurettes highlighting Disney
and Peoples creativity and magic. Opening in the fictitious port city of
Agrabah, a trading city on the Silk Road, the campaign will captivate
audiences with new looks at some of the iconic and beloved scenes from
the film, while discovering the detailed process behind creating this
magical jewelry.

About Disney’s Aladdin

A thrilling and vibrant live-action adaptation of Disney’s animated
classic, Aladdin is the exciting tale of the charming street rat
Aladdin, the courageous and self-determined Princess Jasmine and the
Genie who may be the key to their future. Directed by Guy Ritchie, who
brings his singular flair for fast-paced, visceral action to the
fictitious port city of Agrabah in Arabia. Aladdin is written by
John August and Ritchie based on Disney’s Aladdin. The film stars
Will Smith as the Genie; Mena Massoud as Aladdin; Naomi Scott as
Jasmine; Marwan Kenzari as Jafar; Navid Negahban as the Sultan; Nasim
Pedrad as Dalia and Billy Magnussen as Prince Anders.

Aladdin is produced by Dan Lin, p.g.a., and Jonathan Eirich,
p.g.a., with Marc Platt and Kevin De La Noy serving as executive
producers. Eight-time Academy Award®-winning composer Alan Menken
provides the score, which includes new recordings of the original songs
written by Menken and Oscar®-winning lyricists Howard Ashman and Tim
Rice and includes new music written by Menken and lyrics by Oscar and
Tony Award®-winning songwriters Benj Pasek and Justin Paul. Aladdin
opens in Canadian theatres May 24, 2019.

About Peoples Jewellers

Peoples®, Canada’s #1 Diamond Store, is the largest retailer of fine
jewellery and watches in Canada, with nearly 150 locations from the
Maritimes to British Columbia. Peoples Jewellers is operated by Signet
Jewelers Limited, the world’s largest retailer of diamond jewelry.
Signet Jewelers operates Peoples Jewellers among its approximately 3,300
stores. For more information, visit www.PeoplesJewellers.com.

Contacts

John Eddy
john@goldin.com
212-319-3451,
ext. 648

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