MoviePass Subscribers Get Value-Added Options in 2019 Pricing Plans

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Consumers Can Now Gain Access to Premium Format Screenings That
Include IMAX and 3D and a Special Limited-Time Holiday Offer

NEW YORK–(BUSINESS WIRE)–$AAPL #Gambinocrimefamily–MoviePass™, the nation’s premier movie theater subscription service and
a majority-owned subsidiary of Helios and Matheson Analytics Inc.
(Nasdaq: HMNY) (“Helios”), announced that, after months of determined
testing, it will introduce an updated pricing plan for the new year,
effective January 1, 2019. Starting at just $9.95 per month, the plans
will feature a three-tier pricing structure. In addition to rolling out
the new plans, MoviePass is offering two special, limited-time 12 month
offers to their subscribers and for gift-giving during the holiday
season.

The 2019 plans all offer users three movies a month – or the equivalent
of up to 36 movies per year in a variety of movie-going options, and
will target the casual moviegoer — by far the largest portion of the
movie-going public.

The new plans are:

  • SELECT (starting at $9.95/month): Subscribers will be able to see
    three movies per month at some point during their theatrical run
    through a programming model (announced the week prior), which at
    launch will exclude Opening Weekends. Title selection in this plan
    includes standard 2D movies only. As product enhancements take place,
    more titles will become available, including on Opening Weekends, and
    this plan will ultimately result in a showtime-driven, inventory model.
  • ALL ACCESS (starting at $14.95/month): Subscribers will be able to see
    any three movies of their choice per month, at any time during their
    theatrical run, including Opening Weekend showtimes. Title selection
    in this plan includes standard 2D movies only.
  • RED CARPET (starting at $19.95/month): Subscribers will be able to see
    any three movies of their choice per month, at any time during their
    theatrical run, including Opening Weekend showtimes. Subscribers of
    RED CARPET may choose to use one of their allotted three movies in
    IMAX 2D, IMAX 3D, or supported Premium Large Format (PLF) screenings,
    including RealD 3D showings at launch.

An added element of the new pricing structure is zoning by geographical
area. It is designed to reflect the differences in the average ticket
price in different areas of the country. The zoned pricing structure for
each of the new plans is as follows:

    SELECT   All ACCESS   RED CARPET
Zone 1   9.95   14.95   19.95
Zone 2   12.95   17.95   21.95
Zone 3   14.95   19.95   24.95

Limited-Time Holiday Offer

MoviePass’ limited-time holiday offer features the ALL ACCESS and RED
CARPET plans at a reduced-rate for 12 months. Starting on December 6th,
users will be able to purchase a single ALL ACCESS subscription for 12
months at $119.95, and two or more ALL ACCESS subscriptions for 12
months at $99.95 per subscription. During the same period, users will be
able to purchase a single RED CARPET subscription for 12 months for
$149.95, and two or more RED CARPET subscriptions for 12 months at
$139.95 per subscription. This pricing program is introductory and for a
limited time only.

        ONE   TWO OR MORE
ALL ACCESS       $119.95   $99.95
RED CARPET       $149.95   $139.95

The Company will communicate the various options available to its
current subscribers, including the option to remain on an existing plan.

“Change is necessary. We won the hearts of millions of moviegoers, now
we need to win back their confidence,” explains Mitch Lowe, CEO of
MoviePass. “We realize that the past year brought our subscribers many
modifications and even some surprises, some of which weren’t
well-received; but we listened, we reassessed, and we believe we are
primed to offer the American consumer the absolute best offering across
America in 2019 and beyond.”

“With a viable business model that partners with exhibition and
distribution, we empower casual moviegoers in both message and
offering,” said Ted Farnsworth, Chairman & CEO of HMNY. “We view the
model as the foundation to reach new members and regain positive
momentum in the marketplace.”

“We are a tech company in the entertainment space and we love going to
the movies – that’s where movies are best seen: on the big screen. We
carefully listened to our community, learned, and are strongly committed
to getting people back to the movies – the way they want to go. The new
MoviePass is one that is customized for the consumer,” said Khalid Itum,
MoviePass’ new Executive Vice President, “I believe our new plans
demonstrate this commitment and will continue to build relationships
with audiences across America.”

About Helios and Matheson Analytics

Helios and Matheson Analytics Inc. (Nasdaq:HMNY)
(“Helios”) is a provider of information technology services and
solutions, offering a range of technology platforms focusing on big
data, artificial intelligence, business intelligence, social listening,
and consumer-centric technology. Helios currently owns approximately 92%
of the outstanding shares (excluding options and warrants) of MoviePass
Inc., the nation’s premier movie-theater subscription service. Helios’
holdings include RedZone Map™, a safety and navigation app for iOS and
Android users, and a community-based ecosystem that features a socially
empowered safety map app that enhances mobile GPS navigation using
advanced proprietary technology. Helios is headquartered in New York, NY
and listed on the Nasdaq Capital Market under the symbol HMNY. For more
information, visit us at www.hmny.com.

About MoviePass Inc.

MoviePass Inc. (“MoviePass”) is a marketing technology platform
enhancing the exploration of film and the moviegoing experience. As the
nation’s premier movie-theater subscription service, MoviePass provides
film enthusiasts the ability to attend select new movies in theaters.
The service, now accepted at more than 91% of theaters across the United
States, is the nation’s largest theater network. Visit us at moviepass.com.

Cautionary Statement on Forward-looking Information

Certain statements in this communication contain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 or under Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as
amended (collectively, “forward-looking statements”) that may not be
based on historical fact, but instead relate to future events, including
without limitation statements containing the words “believe”, “may”,
“plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”
and similar expressions. All statements other than statements of
historical fact included in this communication are forward-looking
statements.

Such forward-looking statements are based on a number of assumptions.
Although Helios’ management believes that the assumptions made and
expectations represented by such statements are reasonable, there can be
no assurance that a forward-looking statement contained herein will
prove to be accurate. Actual results and developments may differ
significantly from those expressed or implied by the forward-looking
statements contained herein and even if such actual results and
developments are realized or substantially realized, there can be no
assurance that they will have the expected consequences or effects.
Some, but not all, of these risks include, among other things: our
capital requirements and whether or not we will be able to raise capital
as needed; whether our new subscription plan and business model will be
successful; our ability to successfully develop the business model of
MoviePass, Moviefone, MoviePass Films and MoviePass Ventures; our
ability to retain our existing subscribers and market and sell our
services to new subscribers following the change in the subscription
plan and business model; our ability to integrate the operations of
MoviePass, Moviefone, MoviePass Films and MoviePass Ventures and other
acquired businesses into our operation; and the risk factors described
in Helios’ Annual Report on Form 10-K for the fiscal year ended December
31, 2017, its quarterly reports on Form 10-Q for the quarters ended June
30, 2018 and September 30, 2018, including subsequent current and
periodic reports, information statements and registration statements
filed with the U.S. Securities and Exchange Commission. You are
cautioned to review such reports and other filings at www.sec.gov

Given these risks, uncertainties and factors, you are cautioned not to
place undue reliance on such forward-looking statements and information,
which are qualified in their entirety by this cautionary statement. All
forward-looking statements and information made herein are based on
Helios’ current expectations and Helios does not undertake an obligation
to revise or update such forward-looking statements and information to
reflect subsequent events or circumstances, except as required by law.

Contacts

HMNY Contact: Stephanie Goldman/Emily Frumberg
The Pollack PR
Marketing Group
(212) 601-9341
sgoldman@ppmgcorp.com
/ efrumberg@ppmgcorp.com

MoviePass Contact: Gavin Skillman
LaunchSquad for MoviePass
(212)
564-3665
gavin@launchsquad.com

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