Minute Media Announces Acquisition of The Big Lead

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The Publishing and Technology Platform Continues to Expand its
Portfolio through its Second Acquisition

NEW YORK & LONDON–(BUSINESS WIRE)–Today, Minute
Media
, a leading global technology and publishing platform,
announced the acquisition of The
Big Lead
, the popular sports & news digital publication. This
acquisition brings yet another trusted media brand under the Minute
Media umbrella and strategically aligns with Minute Media’s goal of
expanding within key content verticals.

As a part of the acquisition, Minute Media will be acquiring a talented
group of The Big Lead content creators, all of whom have been
responsible for building The Big Lead’s strong market position.
Additionally, Minute Media will take on management of all The Big Lead’s
digital assets, including editorial, website development, social
channels, syndication and monetization.

“Our technology-first approach has allowed us to scale our owned and
operated brands and we’re implementing that same approach for the
digital platforms that we acquire,” said Asaf Peled, Founder and CEO of
Minute Media. “The Big Lead is the perfect complement to our current
portfolio and a strategic step in Minute Media’s evolution as we look to
power more brands utilizing our proprietary technology.”

In 2018, Minute Media added capital, bringing its total fundraising to
$77M to date with the goal of adding new and trusted brands to its
portfolio through acquisition. The company’s first acquisition, Mental
Floss, took place in September of 2018 and the company remains focused
on adding first-class brands to its growing portfolio.

For more information on Minute Media, visit MinuteMedia.com.

About Minute Media

Minute
Media
 is a leading media and technology company focused on two main
pillars—platform and content. Minute Media’s platform serves as the
company’s foundation, powering our content as well as enabling the
evolution of other market-leading digital media brands. To date, Minute
Media’s owned and operated destinations included 90min,
12up,
DBLTAP,
and Mental
Floss
—all of which write their content from a relatable friend’s
point-of-view. Minute Media is backed by leading venture capital firms
and strategic investors including Battery Ventures, Dawn Capital, Gemini
Ventures, North Base Media, ProSieben, Qumra Capital, Goldman Sachs, La
Maison, Vintage Investments, and Remagine Ventures.

Contacts

Lynelle Jones
Minute Media
814-935-6306
Lynelle@minutemedia.com

Amber Booth
Allison+Partners
202.591.1122
MinuteMedia@allisonpr.com

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