Marketing Mix Strategy: Enhancing Market Reach and Improving Marketing Effectiveness by 30% | Quantzig

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LONDON–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#Analyticslt;/agt;–A global data analytics and advisory firm, Quantzig, that delivers
actionable analytics solutions to resolve complex business problems has
announced the completion of their latest marketing
mix strategy engagement for a leading steel manufacturer
. During
the course of this engagement, the analysts at Quantzig helped a leading
steel manufacturer to gain a clear concept of what their products stand
for and what differentiates them from the competition. Additionally, it
offered actionable insights into the best channels for their product
promotion and helped them customize each channel to gain positive

With the shifting focus on development and infrastructure, the steel
in the US is expected to rise over the next few years.
However, steel manufacturers are under constant pressure to identify
continous fluctuations in the price of raw materials. Additionally, the
aggravating competition was putting pressure on global steel companies
to search for better ways to gain a competitive edge in the market.
Thus, steel manufacturers are investing a significant amount of capital
into marketing and R&D for differentiating their products from the
competitors’ product. The key to success for steel manufacturers lies in
identifying the right balance of marketing
mix elements
, which ultimately helps in accomplishing demands of
customer while attaining business goals.

The Business Problem: The
client is a leading company that operates two integrated steel mills in
South Korea and in California. With the growth in business, the client
noted that the quality issues with the products they manufacture were
affecting the sales rate of their company. So, they started looking out
for appropriate approaches to streamline their marketing mix strategy to
examine the market requirements and competitors’ products to meet the
existing needs of their customers. The client was also facing issues in
gauging target market regions for product promotion and sale.
Furthermore, the use of inaccurate pricing strategies for their products
resulted in them losing their customers to the competitors.

Are you facing challenges to determine the effectiveness of your
campaigns across online and offline marketing channels?
in touch with our experts
to know how our marketing
analytics solutions can help.

“Marketing without analytics is like driving with your eyes closed,” says
an expert from Quantzig.

The Solution Offered: Given
the complexity of the situation, the experts at Quantzig developed a
marketing mix strategy based on 4Ps – product, price, place, promotion.
The experts first analyzed the product that included packaging, design,
features, quality, and positioning of the product. The data obtained
from this analysis helped the steel manufacturer to make their products
better and improve customer service. Furthermore, the experts analyzed
the production cost and target customers to determine the amount
customers are willing to pay for their product. This helped the client
to set a fair price for their products. In the final phase of promotion,
the client was able to find the best channels for their product

Gaining data-driven insights to deliver profitable results can be
a daunting task.
a free proposal
and know how marketing mix strategy
can help you boost your business outcome.

Quantzig’s real world evidence analytics
studies helped the client to:

  • Improve the overall marketing effectiveness by 30%
  • Reallocate their spending to evaluate progress and improve top-line
  • Optimize their marketing performance for the future
  • Data-driven facts and digital attribution can help companies to
    create a sustainable competitive advantage.
    a free demo
    to know how marketing mix strategy can be
    utilized for the same.

Quantzig’s real world evidence analytics
studies offered predictive insights on:

  • Uncovering alternatives in the market space
  • Attaining essential insights to upsurge sales, market share, and
    marketing ROI.
  • Wondering how to develop effective marketing mix strategies? Request
    for more information now!

About Quantzig

is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit:


Anirban Choudhury
Marketing Manager
+1 630 538 7144
UK: +44 208 629 1455

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