Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Labeltronix Marks 25th Anniversary :
Once Known as the ‘Little Company That Can,’ It’s Not So Little Now
by Values and People, the Old-Fashioned Way
ANAHEIM, Calif.–(BUSINESS WIRE)–#LTX25years–Labeltronix is celebrating its 25th anniversary as a standout
and trendsetter in label printing, by helping companies with their
branding and labeling from retail shelves to manufacturing floors.
Founded in Orange, California in 1993 by Dan Blair and Eric Shepard,
Labeltronix began by selling printers and labeling supplies. A decade
later, the company took a handful of employees, a “clean sheet of
paper,” and lots of passion to start its state-of-the-art digital label
manufacturing facility. Labeltronix was the first digital label printer
in southern California. Today, Labeltronix runs in a world class
50,000-square-foot facility with multiple digital and flexographic
printing and finishing presses, along with its own uniquely
customer-focused application and learning center.
“We’ve prided ourselves on building from scratch and doing it the good,
old-fashioned American way,” said John Trail, President and managing
partner with Shepard and Blair. Labeltronix has never had outside
investors; rather, it has grown organically—with the partners
reinvesting every year into their people and business.
Labeltronix also has been consistent about emphasizing “people, passion
and partnerships,” with its employees being central to all that the
company has accomplished, and hopes to, said Trail. “It’s the people who
power the company, the passion that keeps us going full-throttle, and
the partnerships that we work for every day,” he said.
“From Day 1, we’ve been about embracing the latest technology and
challenging conventional wisdom to find better ways to help companies
with their label printing,” said Trail.
The company developed—and trademarked —“Lean Labeling,” a solution based
on interviews with its customers in mind. From that feedback,
Labeltronix designed its entire facility and the workflow on presses to
economize during production. That process keeps customers’ costs down
and makes “Lean Labeling” an optimal, economical solution to meet
Labeltronix’ laser focus on quality throughout its history has resulted
in numerous awards for its label printing excellence from highly
regarded associations: The Flexographic Technical Association, Tag and
Label Manufacturers Institute, Package Printing and the Printing
Industries Association of Southern California.
“We’ve always been rethinking, looking for better ways, and challenging
the status quo,” said Trail. Just over three years ago, in fact,
Labeltronix established a new division based on its original
core—ReThink Labels—to introduce new ways for customers to gain more
control over their label printing while allowing them to print their own
high-quality color labels.
What’s next for Labeltronix? Trail sees a bright future with tremendous
possibilities for Labeltronix and ReThink Labels. “Our investment into
our people and digital technology has positioned us for continued growth
and amazing opportunities to help our customers adapt to the
fast-changing digital world and the business challenges they face,” he
CELEBRATION IN THE PARK
Giving back to the community has always been a part of the Labeltronix
legacy. This year, Labeltronix is sponsoring a Celebration in the Park
on August 19th, a fundraising event where 100% of the proceeds will
benefit two organizations: RAD Camp and HoopStars Basketball. Both
organizations are run entirely by volunteers with a common purpose of
enriching the lives of people with disabilities.
For more details on the event go to www.celebrationinthepark.info.
About Labeltronix www.labeltronix.com
Labeltronix has delivered the promise of quality and reliability in
every customer solution it creates for manufacturers of food, wine,
craft beer, spirits, nutritional supplements, cosmetics, automotive, and
personal care products.
About ReThink Labels www.rethinklabel.com
ReThink Labels, a division of Labeltronix, builds on the long-standing
reputation of Labeltronix as a source for top quality label printers and
supplies. ReThink Labels provides on-demand label printing that bring
companies a cost-effective solution to print and customize their own
packaging and product ID labels.
Jill Sambol, (800) 429-4321
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