Introduction to Customer Needs Analysis: A Comprehensive Guide by Infiniti Research

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LONDON–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#CompetitiveIntelligencelt;/agt;–A well-known customer intelligence company, Infiniti Research, has
announced the completion of their recent article on an
introduction to customer need analysis.
Identifying the changing
customer needs in the ever-dynamic business environment can prove to be
a challenging task. Customer need analysis solutions are designed to
help companies to understand customer needs and their position in the
overall market. It is a valuable technique to gauge better marketability
of a product or service.

Meeting customer needs at the earliest not only helps businesses gain a
first mover advantage but also improves the company’s goodwill in the
market. Customer need analysis tools uncover the unmet needs of target
customers. It is then possible to act upon them to provide better
experiences to the customers. Taking strides to meet the needs of the
target customers will help align with other internal teams at the
organization including the sales team, customer support team, and the
product team.

Finding it difficult to identify unmet customer needs? Get
in touch with our experts
to know more about how our
customer need analysis solutions can help your business.

Customer need analysis methods:

Leverage existing data

The company’s existing database including customer interviews, past
surveys, and customer-support call logs can be effective in tracking
unmet needs of customers. This a highly cost-effective method of
customer need analysis as it does not involve investing in extensive
research campaigns.

Customer needs are dynamic and companies often lose track of their
changing needs. This becomes easier with an experienced market
intelligence solutions provider to keep you update on the changing
market trends and dynamics. Gain more insights into our service
a free proposal

Map customer journey

Mapping customer journey is an effective customer need analysis method.
It is a visualization of processes that a customer encounters with a
product or service. It includes multiple phases and touchpoints from the
prospect of a loyal customer. This easily helps companies identify the
points of friction and opportunities of improvement.

Analyze cause-effect relationship

At times, thinking about the effect of a situation will help business
leaders solve problems with ease. By making the most of surveys and
information gleaned from external data sources, business leaders can
pin-point the root cause of a problem and improve customer retention

for more information
and know how we can help you
create strategies that will give you a first-mover advantage in the

About Infiniti Research

Established in 2003, Infiniti
is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit:


Infiniti Research
Anirban Choudhury
Marketing Manager
+1 844 778 0600
UK: +44 203 893 3400

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Introduction to Customer Needs Analysis: A Comprehensive Guide by Infiniti Research –