Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023, With an Expected CAGR of 13.17% – ResearchAndMarkets.com

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DUBLIN–(BUSINESS WIRE)–The “Global
Marketing Analytics Market – Segmented by Type of Deployment,
Application, End-user (Retail, BFSI, Education), and Region – Growth,
Trends, and Forecast (2018 – 2023)”
report has been added to ResearchAndMarkets.com’s
offering.

The global marketing analytics market was valued at USD 2.09 billion in
2017, and is expected to reach a value of USD 4.4 million by 2023, at a
CAGR of 13.17 %, during the forecast period 2018-2023.

Marketing budgets all around the globe have been increasing. In a survey
conducted at annual Marketing Budgets Report 2016, conducted by Oracle
Marketing Cloud about 72% of the digital marketing budgets have been
increasing. In the same survey, about 54% of the people have responded
as hiring people into their digital marketing schemes indicating
potential for analytics in marketing.

Consumers between 18 and 35 years old have been nearing the peak in
careers into a high-spending life stage and have been contributing to
the increasing households. This is now the living generation with
highest population share, this generation spends an average of USD 600
billion a year. Brands will grow digital investment in order to connect
with this millennial population.

Social media marketing has been on the rise owing to many developments,
such as chatbot and other applications. It is estimated that machines
can generate about 20% of the content. Chatbots have been implemented to
give an enriched experience to the consumer. According to Facebook,
about 100,000 monthly active bots on Facebook Messenger, which offers a
variety of new platforms for marketers to connect with potential
customers.

The amount of spending for social media video advertising has nearly
double compared to the previous years. Growth of social media, such as
Facebook, integral, and Snapchat have emerged as one of the primary
medium of advertising. According to a survey done by HeyWire business
about 53% of its consumers prefer the use of electronic media such as
email, web chat or social instead of phone support. About 79% of the
consumers have been seeking for other forms of consumer support. 31%
have emphasized the need for text as an available support option.

Companies Mentioned

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Wipro Limited
  • Accenture PLC
  • Adobe Systems Incorporated
  • SAS Institute Inc
  • Teradata Corporation
  • McKinsey & Company
  • Pegasystems Inc.
  • Experian PLC
  • NGData.

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Insights

5. Market Dynamics

6. Technology Snapshot

7. Global Marketing Analytics Market Segmentation

8. Vendor Market Share

9. Key Vendor Profiles

10. Investment Analysis

11. Recent Mergers and Acquisitions

For more information about this report visit https://www.researchandmarkets.com/research/gxpxkc/global_marketing?w=4

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Related
Topics: Data
Analytics

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