Global Exhibition Organizing Market Will Grow at a CAGR of 5% during 2019-2023 | Technavio

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LONDON–(BUSINESS WIRE)–lt;a href="" target="_blank"gt;#Researchlt;/agt;–Technavio has announced the release of their research report on the
global exhibition organizing market for the forecast period 2019-2023.
This exhibition organizing market analysis report segments the market by
size of venue (5,000-20,000 sqm, 20,000-1,00,000 sqm, and more than
1,00,000 sqm) and geography (APAC, North America, Europe, MEA, and South

Global exhibition organizing market size will grow by almost USD 8.32
billion during 2019-2023, at a CAGR over 5%. The use of social media
channels such as Facebook, Twitter, LinkedIn, Google+, WhatsApp, and
YouTube is increasing significantly by exhibition organizers for
campaigns and event invitations. For instance, Reed Exhibitions, a
subsidiary of RELX Group plc, extensively uses social media platform for
promotions, branding, and event invitations. Major players in the
exhibition organizing market also use social media analytics tools to
analyze their event hosting performance and audience reach. Some of the
most popular methods used by exhibition organizers include the use of
Facebook basics, viral videos, and event hashtags, targeting communities
through LinkedIn, and popularizing the exhibition either through
stories, pictures, or videos.

The increased contribution of exhibition toward
GDP and employment

Exhibitions and trade fairs significantly contribute to the GDP of the
host country and are also instrumental in improving employment
opportunities. Several factors contribute to the growth of the GDP of
the host country, such as taxes paid to the government, the use of local
suppliers, and the procurement of products and services from the local
market. For instance, in 2016, the exhibition organizing market in Hong
Kong contributed 2.13% to the total GDP of the country. Further,
exhibitions and trade fairs employ individuals to serve the attendees.
This helps to create jobs in various industries such as hotels,
restaurants, airlines, retail, and entertainment which directly
contribute to the economy.

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“The number of inbound and outbound business travelers has been growing
at a rapid pace, which is increasing the number of exhibition visitors
across the world. The increase in business trips can also be attributed
to the growing business expansion by companies across the world. The
introduction of low-cost air travel and hotel accommodation are also
significantly contributing to the increase in the number of business
travelers. These factors will significantly impact the growth of the
exhibition organizing market during the forecast period,” says an
analyst at Technavio.

Exhibition organizers and different players are focusing on introducing
novel ideas and techniques to retain their market share and provide
guests with new and innovative services. For instance, various
exhibition organizers and hotels link their software with social media
profiles of guests. This helps them deliver services according to the
guests’ requirements.

a snapshot of the report
for a more detailed overview
of the market and the segmentation covered in this report

This exhibition organizing industry research report provides an in-depth
analysis of the major drivers, upcoming trends, and challenges that will
impact market growth over the forecast period. The report analyzes the
competitive landscape and offers details on several exhibition
organizing manufacturers including –

  • Fiera Milano SpA
  • GL Events
  • Informa PLC
  • ITE Group PLC
  • MCH Group AG
  • RELX Group plc

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company.
Their research and analysis focuses on emerging market trends and
provides actionable insights to help businesses identify market
opportunities and develop effective strategies to optimize their market
positions. Technavio’s report library consists of more than 10,000
reports covering 800 technologies, spanning across 50 countries. Their
client base includes enterprises of all sizes, including more than 100
Fortune 500 companies.

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Technavio Research
Jesse Maida
Media & Marketing Executive
+1 844 364 1100
UK: +44 203 893 3200

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