New report shows that B2B companies who focus on how prospects and customers consume and interact with content benefit from higher engagement and conversion.
TORONTO, Aug. 21, 2018 (GLOBE NEWSWIRE) — Uberflip, the leading content experience platform, has released the first-ever Content Experience Report revealing the impact of content experiences on key B2B marketing metrics. Analyzing first-party data based on the results of B2B marketers as it relates to content and content experience, the report shows that effectively centralizing, organizing, personalizing, and distributing content drives material increases in views, consumption rates, and conversions.
Key findings from The Content Experience Report include:
- Putting content in more places results in 8x more views
- Applying CTAs overtop of content drives a 7x higher conversion rate
- AI-powered content recommendations lead to visitors being 60% more likely to consume more content
“Uberflip is excited to contribute the first data science report of its kind to the B2B marketing space. Over the past six years, we’ve been advocating for content experience and the vital role it plays in establishing meaningful relationships with customers,” said Uberflip’s CEO and Co-Founder, Yoav Schwartz. “With the issuing of this report, we finally have the evidence to support the impact and results achievable for most marketers when they focus on their content experience.”
Introducing the Content Experience Framework
Given evidence that a focus on content experience can drive better outcomes, Uberflip’s CMO, Randy Frisch, unveiled The Content Experience Framework earlier today at Conex, an event that brought together 700+ marketers. The framework is designed to guide marketing professionals to engage prospects with personalized experiences at every stage of the buyer journey. This new methodology provides a step-by-step process for unlocking the benefits revealed in The Content Experience Report, regardless of whether a marketer has invested in a CEP (Content Experience Platform).
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/392a865a-5c53-406d-8138-88237749776f
The Content Experience Framework focuses on optimizing the environment in which content lives, and how people interact with and consume content, rather than just the words on the page. The framework can be applied to all marketing strategies such as inbound marketing, demand generation, account-based marketing (ABM), and sales enablement.
“We’re excited to help usher in a new era of marketing and help businesses establish new capabilities that allow them to align with evolving buyer expectations,” said Randy Frisch, Uberflip CMO and Co-Founder. “Marketers realize the importance of personalizing content for their audiences, but they often struggle with how to go beyond a couple of experiences. The Content Experience Framework is designed to ensure marketers can scale the delivery of content whether the goal is 1:1 or 1:many.”
- Download the full report: uberflip.com/cereport
- Download the Content Experience Framework: uberflip.com/ce
About The Content Experience Report
The Content Experience Report was developed by Uberflip. The findings contained in the report are based on anonymized first-party data collected from the Uberflip Content Experience Platform based on the results of B2B marketers from July-December 2017. The insights from this report were derived from the analysis of thousands of data points from a select group of 440 Uberflip customers with Content Hubs, each from midsize to enterprise companies in a range of industries including technology, software, and marketing.
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit https://uberflip.com.
Director of Content Experience
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