Ecrebo Unveils Total Receipt Marketing™ Solution at NRF 2019

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Software Instantly Turns Paper and e-Receipts Into Valuable,
Targeted Media

NEW YORK–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#Couponslt;/agt;–Ecrebo,
, a subsidiary of UK-based Ecrebo Limited, today debuted its new
Total Receipt Marketing (TRM™) solution at the 2019 National Retail
Federation (NRF) trade show in New York City. Launched under its OnPoint
suite of products, Ecrebo’s SaaS-based TRM solution dramatically reduces
the technical burden of using paper and e-receipts as high-impact
personalized marketing. OnPoint TRM uses existing hardware, requires no
point of sale integration and works with all Toshiba 4690, Windows and
Linux-based POS systems.

Consumer-facing technology has become absolutely necessary in crafting
the best shopping experience for customers. Nearly 40% of retailers made
investments in enhancing the customer experience last year according to
NRF’s Consumer View Report.

“With Total Receipt Marketing, there’s no need for IT to do extensive
POS software modifications every time marketing wants to do something
strategic with receipts,” said Mike Grimes, President, Ecrebo,
Inc. “Retailers know that doing anything creative with receipts is a
major technical challenge, but with Ecrebo, retailers use their existing
thermal printers to issue graphically compelling, precisely targeted
receipts. Adding colorful, interactive e-receipts is simple and can be
consistently branded with what shoppers see in-lane.”

Easy Installation and Implementation
a software-only solution, OnPoint TRM takes only a few short weeks to

Once TRM is installed, business users create and implement receipt-based
marketing programs through a user-friendly WYSIWYG
(what-you-see-is-what-you-get) portal with no help needed from IT.

Powerful, Effortless Receipt Marketing
marketing goes well beyond adding coupons to a receipt. Retailers use
TRM to:

  • Give their receipts a seasonal theme and/or a custom look and feel
  • Convey regulatory information about product purchases
  • Let customers know where they stand in a loyalty program

“In addition to robust receipt customization, TRM’s proprietary
white-space compression technology lets retailers do more marketing on
their receipts with less paper,” said Doug Picariello, SVP of Customer
Success at Ecrebo. “We’re also skilled at helping retailers use their
paper receipts to migrate customers to e-receipts.”

Ecrebo entered the U.S. market a little more than a year ago and the
company reports that a major big box retailer is using its TRM solution
with several more trials with leading U.S. grocery and specialty
retailers planned in 2019. Marks and Spencer, Waitrose, Dixons Carphone
and PANDORA are among the well-known European specialty and grocery
retailers successfully using Ecrebo OnPoint products today.

To schedule a meeting at NRF 2019 in Booth 440 with
Ecrebo, please click

About Ecrebo, Inc.
Ecrebo’s patented Total Receipt Marketing
(TRM) software solution turns paper and e-receipts into powerful,
targeted media. With no POS integration and no new hardware, retailers
can quickly and cost-effectively issue graphically compelling, highly
personalized messages and offers – with unbeatable ROIs – to every
customer. Let us show you just how powerful your receipts can be at


Mira Woods for Ecrebo, Inc.
Phone: +1-617-513-7020

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