dunnhumby Launches Media Business, Powered by Customer Data Science, that Connects Retailers and Brands to Customers Along the Entire Customer Journey

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dunnhumby media enables retailers to improve customer experience and
profits through owned and paid media channels – in-store, offline and

NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CustomerFirst?src=hash” target=”_blank”gt;#CustomerFirstlt;/agt;–NRF 2019: Retail’s Big Show – dunnhumby
today introduced dunnhumby
, offering a unique combination of cross-channel media, data
science and partnerships that connects retailers and brands to
customers, from browsing to buying. dunnhumby media activates retailer
data assets to engage consumers with personalized communications along
the entire customer journey, wherever they are. Powered by dunnhumby’s
customer data science, the media solution helps advertisers grow
customer loyalty and enables retailers to monetize their owned media for
measurable sales growth.

“Data is fueling the new retail media ecosystem and has become one of
the most valuable and critical business assets that helps connect
in-store and online customer experiences and behaviors,” said Jérôme
Cochet, Global Managing Director, Media for dunnhumby. “With dunnhumby
media, retailers can leverage their rich data assets and owned media
properties. Advertisers gain highly relevant access to consumers based
on world-class customer data science. And most importantly, the customer
benefits by receiving compelling offers and personalized communications.”

Case Study: Nestle and Tesco

Nestle partnered with dunnhumby media to promote the launch of a new
on-pack promotion to Tesco customers across owned and paid channels –
in-store, mobile, online and out-of-home. Working closely together with
Nestle, Tesco and a range of partners, dunnhumby media created an
insight-driven, multi-channel media plan that reached 5.8 million
customers and resulted in an 11 percent overall increase in sales. At
the store level, stores with point of sale (POS) and JCD digital screens
generated 33 percent sales increase versus 15 percent sales increase in
stores with POS screens only.

For retailers, key benefits of dunnhumby media include:

  • Delivers more efficient and effective customer engagement across
    retailer-owned and paid offsite media channels
  • Increases the value of the retailer’s owned media by building
    incremental profit of 30 to 40 percent through in-store media (POS,
    digital screens, experiential); digital media (eCommerce, mobile app);
    and direct media (personalized email and coupons, customer magazine)
  • Monetizes first-party data and activates other data assets to grow
    sales and profit

For advertisers, key benefits of dunnhumby media include:

  • Activates personalized, brand-safe campaigns across channels with
    closed-loop reporting and actionable results
  • Improves customer engagement and builds loyalty by planning and
    activating advertising more efficiently across offline and digital
    media channels, including programmatic media
  • Increases the return on advertising media investments

“Retailers have been challenged with eroding profit margins from digital
disruption and new market entrants, and tough economic times are likely
ahead,” said Cochet. “Retail media presents an untapped opportunity for
retailers to connect brands with consumers, create meaningful
engagements and grow alternative revenue streams for sustainable,
profitable growth.”

For more information on dunnhumby media, visit dunnhumby’s booth at NRF
2019 (#2073) or visit https://www.dunnhumby.com/solutions/media.
Additional dunnhumby media case studies and other information are
available in the first issue of dunnhumby media’s Food Fresh magazine:

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering
businesses everywhere to compete and thrive in the modern data-driven
economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by
becoming advocates and champions for their Customers. With deep heritage
and expertise in retail – one of the world’s most competitive markets,
with a deluge of multi-dimensional data – dunnhumby today enables
businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of
technology, software and consulting, enabling businesses to increase
revenue and profits by delivering exceptional experiences for their
Customers – in-store, offline and online. dunnhumby employs over 2,500
experts in offices throughout Europe, Asia, Africa, and the Americas
working for transformative, iconic brands such as Tesco, Coca-Cola,
Meijer, Procter & Gamble, L’Oréal.


Theresa Smith
Silicon Valley Story Lab

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