Communication Strategies Group is the New CS-Effect

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Chicago-based strategic communications agency beats the odds and
launches new brand

CHICAGO–(BUSINESS WIRE)–The Bureau of Labor Statistics estimates that less than 50 percent of
small businesses successfully make it past four years of operation.
Beating these odds, the woman-owned Communication Strategies Group (CSG)
has risen as one of the top boutique communications agencies in Chicago
as it celebrates its 15th anniversary. Building on this
success, the agency is excited to announce its new brand, CS-Effect (
The new brand represents the agency’s purpose: to drive change and cause
an effect through communications.

“While our client-focused approach and effective communications programs
remain strong, CS-Effect’s new brand emphasizes results. It demonstrates
our commitment to strategic thinking that drives impact. After 15 years,
it was time that our brand caught up with our agency’s progress,” said
Lynda Baldwin, Partner, CS-Effect.

CS-Effect is not only a name change from the former CSG, but a new
brand. The new brand emphasizes the agency’s commitment to strategic
communications that drive the biggest impact and cause the greatest
effect. Through the branding process, CS-Effect created a new logo,
revamped its color palette and created a new website to reflect its
re-branding. Visit

“In the last 15 years, our industry has changed exponentially. We’re
working on multiple channels, sifting through the noise and navigating
unchartered waters for our clients. Fifteen years ago, we were using
floppy disks, flip phones and stepping over clunky computer towers. In
the early 2000s, Facebook, YouTube and Twitter were introduced to the
world and the first iPhone was unveiled,” said Candice Warltier, Founder
and Partner, CS-Effect. “Communications and marketing professionals have
had to evolve and adapt just as quickly to the changing environment.
CS-Effect has not only withstood these changes, but has lead clients
through the learning curves of each new innovation while focusing on the
final outcomes of reaching each organization’s objectives.”

CS-Effect designs integrated communication and marketing services to its
broad client base, including associations, nonprofit organizations, and
mid-sized companies in a variety of industries spanning from healthcare
to education to professional services. The agency provides clients with
public relations expertise, digital marketing content, social media
strategy, influencer and media relations, advertising and more.
CS-Effect has also enhanced its communications offerings, specifically
within the digital content space: influencing search engine optimization
(SEO), producing videos and podcasts and continuing to develop blog
posts, infographics and e-newsletter campaigns.

The content created by CS-Effect is grounded in data as the agency
reviews and evaluates Google analytics to determine audience behaviors
and traffic to clients’ websites to maximize the impact of its
communication strategies.

When working with clients, the CS-Effect team takes a behavior-driven
approach determining where audiences fall on a continuum of awareness.
The team assesses the awareness level of the brand, service or product,
audiences’ perceptions and the desired behaviors and outcomes.


Founded in 2003, the CS-Effect agency specializes in its collaborative,
client-focused approach to create integrated communication strategies
and provide its clients with comprehensive services: public relations,
market research, digital content, influencer relations, issues
management, member engagement, SEO consultation and more. Headquartered
in Chicago with offices in Milwaukee, CS-Effect works with leading
national and international clients including NorthShore University
HealthSystem, Alliance for Academic Internal Medicine, American
Veterinary Medical Association, Albany Park Community Center, CSX
Transportation, FDA, Girl Scouts of Greater Chicago and Northwest
Indiana, International Society for Hair Restoration Surgeons, Italian
Trade Commission, Leadership Greater Chicago and more. For more
information, visit
or Facebook, LinkedIn or Twitter (@CSEffect).


Media Contact: Candice Warltier, CS-Effect

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