How to Build a Robust Customer Acquisition Strategy? | Quantzig’s Latest Article Unveils the Secret

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : How to Build a Robust Customer Acquisition Strategy? | Quantzig’s Latest Article Unveils the Secret :

 


LONDON–(BUSINESS WIRE)–#Analytics–Quantzig, a leading analytics advisory firm, has announced the completion of their new article on customer acquisition strategy. This article discusses important pillars to build customer acquisition strategy. Having a solid customer acquisition strategy is an essential component of any business. Also, it helps in keeping track of traction for investors, partners, and influencers. Being able to systematically attract and convert new customers keeps companies healthy and growing.

Quantzig is well-known for helping its clients with its end-to-end customized customer analytics capabilities. Our portfolio of customer analytics solutions helps businesses to anticipate customers’ buying preferences and future behaviors while taking into account their past behaviors. Quantzig’s advanced customer analytics solutions offer in-depth insights into customer behavior, attitudes, and sentiments that you can leverage to improve customer relationships and drive loyalty.

A successful customer acquisition strategy isn’t just about acquiring a bunch of new customers but it’s about acquiring them in an efficient manner that is cost-effective for your company. Because at the end of the day, if it costs you more to generate new customers than you gain from the customer-lifetime value, you’ll never be able to grow revenue from you marketing efforts.

Our customer analytics solutions help companies to increase the relevance of offers to improve customer retention. Request a FREE proposal to gain in-depth insights.

Pillars of a Robust Customer Acquisition Strategy

Sustainability

Sustainability is an important factor for any acquisition strategy to be effective. Sustainable customer acquisition strategy can help businesses to succeed in the long-run and gain an edge over the competitors.

Quantzig’s customer analytics solutions help companies anticipate customers’ buying preferences and future behaviors while taking into account their past behaviors. Request a free demo to know more.

Flexibility

Today’s digitally empowered customers response to any brand changes frequently. Therefore, your acquisition strategy must be flexible enough to accommodate changes. It can help in responding to market trends effectively and efficiently. Also, flexible customer acquisition strategy can assist in offering better customer experience, improving brand image, and driving customer loyalty.

Targeted Marketing

If your acquisition strategy fails to focus on targeting the right people, it can lead to wastage of resources. Therefore, before making any investment in acquisition efforts, it is important to define who you’re targeting. A targeted customer acquisition strategy can help in weeding out unnecessary or wasted acquisition efforts and can help you derive positive business outcomes.

Quantzig’s analytics experts help companies categorize their customers into homogenous groups in order to reduce attrition, enhance customer lifetime value, and maximize profitability. Contact our experts to know more.

Read the complete article to learn more about the benefits of building a robust customer acquisition strategy.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

Contacts

Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455

https://www.quantzig.com/contact-us

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Federal Financial Analytics and Treliant Form Unprecedented Alliance Bridging Policy Analytics and Compliance Expertise

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New partnership between industry-leading experts reflects post-crisis strategic reality: financial-product innovation fails without advance policy and compliance planning.

WASHINGTON–(BUSINESS WIRE)–Caught in a vise between challenging markets and relentless technological change, financial institutions face new strategic challenges from growing political uncertainty, paradigm-busting competitors, and an increasingly complex policy environment. Reflecting the unprecedented competitive and strategic challenges the banking sector now confronts, Federal Financial Analytics (FedFin) and Treliant are launching a first of its kind alliance combining forward-looking policy analysis with compliance capabilities to give clients the vital strategic edge successful companies will need as the business environment continues to evolve into an unprecedented market landscape.


Banks of all sizes spent considerable resources to revise their operations after post-crisis regulatory reforms, but the environment continues to change at ever increasing speeds. No longer can firms silo forward-looking policy analyses from their risk, compliance, and technological implementation capabilities as they explore adding, augmenting, or shedding business lines. This alliance ensures that firms will have the capacity to change as quickly as the business environment, allowing them to be the first to gain strategic advantage from emerging challenges and opportunities.

“Regulators continue to enforce compliance, risk, and policy requirements vigorously across the entire industry,” said Treliant Chief Executive Officer B. Scott Fisher. “The FedFin/Treliant Alliance allows us to provide clients with timely, actionable, strategic, and tactical advice by anticipating future industry and regulatory configurations and deploying those insights to give clients a winning competitive advantage in rapidly evolving markets.”

“One of the challenges our clients frequently encounter after we solve for policy problems is what to do next. Working with Treliant, we can now not only identify and solve for these, but also implement solutions tailored to the individual needs of the client,” said FedFin Managing Partner Karen Shaw Petrou. “This alliance expands our current capabilities to give financial institutions a one-stop-shop where they can plan for the future while wrestling with external challenges amid great uncertainty.” FedFin and Treliant’s industry thought-leaders and practitioners have years of hands-on experience and know-how that can accelerate clients’ strategies and deliver outstanding performance results, while remaining within enterprise and regulatory risk tolerances.

About Federal Financial Analytics

Federal Financial Analytics is a proprietary think tank providing analytical and advisory services on legislative, regulatory, and public-policy issues impacting global financial services companies. The firm’s practice is a unique blend of strategic advice and policy analysis serving as a thought leadership resource for boards of directors and senior management seeking a forward-looking assessment of risks, opportunities, governance and other matters critical to success. Founded in 1985, FedFin’s rigorous, disciplined analyses are relied on by banks, central banks, financial regulators, vendors, and financial-industry investors both domestically and abroad to understand how new standards will impact business lines and change markets. These comprehensive assessments have long guided clients to unique opportunities not uncovered in purely rulebook-driven approaches to forward-looking assessments.

About Treliant

Treliant is a multi-industry consulting firm that services organizations around the globe. Our firm services financial institutions, consumer-oriented businesses, other corporations, and law firms. As a firm of leading professionals from industry and government, we assist our clients in navigating regulatory requirements and on best practices, while meeting strategic and operational objectives. We partner with clients as trusted advisors and via managed services including through secondments, interim resources, and other outsourcing strategies. Our advisory and assurance services and specialized, high-quality business solutions strengthen our clients’ corporate and regulatory compliance programs, risk management, and business performance. We also provide comprehensive support for corporate and regulatory investigations, litigation, and as government agency monitors and independent consultants. We serve companies from Main Street to Wall Street and across the globe. For more information, visit www.Treliant.com.

Contacts

Melissa Pazornik

Treliant, LLC

T: 202.249.7932

mpazornik@treliant.com

Matthew Shaw

Federal Financial Analytics, Inc.

T: 202.589.0880

mshaw@fedfin.com

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Books-A-Million Welcomes Rick Riordan for Presentation and Q&A, September 25

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New York Times bestselling author will give an interactive presentation at Osceola High School

KISSIMMEE, Fla.–(BUSINESS WIRE)–Books-A-Million:

WHAT:

 

Celebrated author Rick Riordan will host a one-hour PowerPoint presentation and Q&A with Books-A-Million on Wednesday, September 25 at 7 p.m. In addition, attendees will receive a pre-signed copy of Riordan’s newest book, “The Trials of Apollo: Book 4 The Tyrant’s Tomb.” This event will be held at Osceola High School located at 420 S. Thacker Avenue in Kissimmee.

 

 

 

In “The Trials of Apollo: Book 4 The Tyrant’s Tomb,” Apollo has turned into a human and is banned from Olympus. On his path to restoring five ancient Oracles and reclaiming his godly powers, Apollo (aka Lester Papadopoulos) has faced both triumphs and tragedies.

 

 

 

Now his journey takes him to Camp Jupiter in the San Francisco Bay area, where the Roman demigods are preparing for a desperate last stand against the evil Triumvirate of Roman emperors. Hazel, Reyna, Frank, Tyson, Ella and many other old friends will need Apollo’s aid to survive the onslaught. Unfortunately, the answer to their salvation lies in the forgotten tomb of a Roman ruler, someone even worse than the emperors Apollo has already faced.

 

 

 

Rick Riordan is the No. 1 New York Times bestselling author of over twenty novels for young readers, including the Percy Jackson series, the Kane Chronicles series, the Magnus Chase series and the Trials of Apollo series. He is also the author of the multi-award-winning Tres Navarre mystery series for adults.

 

 

 

 

 

Tickets are $21 and available at bit.ly/RickRiordanBAM. Each ticket includes admission to the event and one pre-signed copy of “The Trials of Apollo: Book 4 the Tyrant’s Tomb.” Although Riordan will be on stage for the presentation, there will not be a formal book signing or meet and greet. Parents can reserve a seat if accompanying a child. Once spots fill up, guests can only attend the event with a paid book voucher. For more information, please contact Books-A-Million at 407-552-0077.

 

 

 

WHERE:

 

Osceola High School

 

 

420 S. Thacker Avenue

 

 

Kissimmee, FL 34741

 

 

 

WHEN:

 

Wednesday, September 25, 2019

   

7 p.m.

 

ABOUT BOOKS-A-MILLION

Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 200 stores in 32 states as well as an online store at booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, games and entertainment, all at great prices. Find the nearest Books-A-Million at booksamillion.com/storefinder. Follow Books-A-Million on Twitter, Instagram, Facebook and Pinterest to discover shelf inspiration, new releases, gifts and more.

Contacts

Haley Sheram

BRAVE Public Relations

404.233.3993

hsheram@emailbrave.com

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Health Perspectives Group Recognized for Third Consecutive Year on Inc. 5000 List of America’s Fastest-Growing Private Companies

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SEATTLE–(BUSINESS WIRE)–Health Perspectives Group, a health engagement company that unites patients, providers and the companies that serve them, has been ranked for the third year in a row as one of America’s fastest-growing private companies by Inc. Magazine on its 38th annual Inc. 5000 list.

The Inc. 5000 list refers to the 5,000 fastest-growing privately held companies in America and their overall revenue growth over a three-year period. Inc. Magazine announces the award each year, which celebrates entrepreneurial success, leadership and innovation. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“We are very honored to be selected for the Inc. 5000 list for the third year in a row and for our team’s hard work to be recognized in such a prestigious national forum,” said Cheryl Lubbert, President and CEO of Health Perspectives Group. “Our consistent, rapid growth is a direct reflection of how forward-thinking healthcare companies are making patient experience a priority.”

The 2019 Inc. 5000 list as a whole shows staggering growth compared with prior lists. The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/inc5000.

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

The annual Inc. 5000 event honoring the companies on the list will be held October 10 to 12, 2019, at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona.

About Health Perspectives Group:

Health Perspectives Group is a health engagement company that transforms the way healthcare companies think and function, making compliant, patient-centered action possible. Health Perspectives Group achieves this through engagement strategies that resonate with patients in ways that build relationships and change behavior, technology that connects patients with each other and with organizations that are invested in improving customer experiences, and insights about what matters to patients and how to convert this into meaningful initiatives and superior customer experiences. For more information, visit http://hpgroupllc.com or contact connect@hpgroupllc.com.

More about Inc. and the Inc. 5000

Methodology:

The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 5000 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media:

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

Contacts

Sales:

Jean McCoy | jean.mccoy@hpgroupllc.com | https://www.hpgroupllc.com| 310-570-3899

Media:

Kathryn Morris | kathryn@brightpointny.com| https://www.hpgroupllc.com| 914-204-6412

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6sense and Uberflip Partner to Deliver ABM at Scale

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Joint customers can now dynamically personalize content experiences based on in-market account insights

SAN FRANCISCO–(BUSINESS WIRE)–#ABM–6sense, the leading Account Based Orchestration Platform, powered by AI, announced today that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. 6sense’s ability to deliver company identification, full-funnel insights into buyer behavior, and an accurate prediction of the account’s buying stage can now be used to power dynamic content experiences within Uberflip.

Since modern B2B buyers consume up to seven pieces of content before engaging with a company, personalized content has become a critical component of a comprehensive, effective ABM strategy. This integration pushes essential personalization attributes like account, persona, timing, and branded and generic keywords being researched to adjust content streams within the Uberflip platform.

“Creating personalized experiences for all your target accounts is tough on its own, let alone knowing the right content to include to engage them with,” said Randy Frisch, CMO of Uberflip. “I am thrilled that through Uberflip and 6sense’s partnership this is now a reality for marketers. Joint customers can create content experiences powered by intent data at scale for hundreds or even thousands of accounts and ensure the right experiences are delivered to the right prospects at the right time.”

“As a two-time customer of Uberflip, I’m eager to put our joint solution to work. With 70% of the B2B buying journey happening before buyers even identify themselves, engaging them with a great content experience is challenging,” said Latane Conant, CMO of 6sense. “The power of 6sense combined with Uberflip enables revenue teams to identify in-market accounts early and deliver personalized content – and, ultimately, pipeline – with speed and ease.”

Joint customers are already taking advantage of this integration to scale ABM across their entire go-to-market strategy. “6sense and Uberflip provide predictive demand and personalized content experience at scale,” said Ed Breault, CMO of Aprimo. “Now, I have the insights to know the highest potential accounts and the predictability to generate new opportunities through personalized content experiences. ABM is not a separate strategy at Aprimo, it’s THE strategy.”

For more information on 6sense and Uberflip’s joint ABM capabilities, connect with the 6sense and Uberflip teams at Uberflip’s Conex Conference or visit 6sense.com/contact-us and uberflip.com/contact/

About 6sense:

6sense’s Account Based Orchestration Platform helps revenue teams identify and close more opportunities by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behavior, prioritize fragmented data to focus on accounts in market, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often. 6sense is lead by CEO Jason Zintak, and founders Amanda Kahlow, Viral Bajaria, Premal Shah and Srihari Kumar.

Media Contact

Kayleigh Steigerwalt

BLASTmedia for 6sense

6sense@blastmedia.com

317-806-1900 ext. 121

About Uberflip:

Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit uberflip.com.

Media Contact

Jenna DeMarco

WalkerSands for Uberflip

jenna.demarco@walkersands.com

312-319-7670

Contacts

Kayleigh Steigerwalt

BLASTmedia for 6sense

6sense@blastmedia.com

317-806-1900 ext. 121

Jenna DeMarco

WalkerSands for Uberflip

jenna.demarco@walkersands.com

312-319-7670

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Quantzig Helped a European Automotive Company Increase Sales by 35% | Request Free Demo for Exhaustive Insights

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Quantzig Helped a European Automotive Company Increase Sales by 35% | Request Free Demo for Exhaustive Insights :

LONDON–(BUSINESS WIRE)–#Analytics–A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest engagement for a leading European automotive company. The crux of this engagement revolves around generating incremental revenue by deploying a robust marketing mix optimization strategy to target the right customers.


Analyzing the impact of marketing campaigns to adjust the marketing strategies remains to be a major challenge curtailing the efforts of leading businesses across industries. The fact that no direct link exists between marketing investments and the revenue achieved from marketing campaigns is only part of the problem. The major challenge revolves around identifying the optimal marketing mix to drive sales and improve overall performance. Responding to such challenges our analytics experts believe that automotive companies should focus on marketing mix optimization and identify the right marketing mix strategy to ensure the optimal performance of their marketing campaigns.

Why Choose Quantzig as Your Next Marketing Analytics Solution Provider?

With over a decades experience in the field of analytics, Quantzig has successfully tackled the challenges faced by players across industries. Our marketing analytics expertise combined with domain knowledge helps businesses to identify the optimal marketing mix to drive campaign effectiveness. Employing experts with a clear understanding of the client’s industry, we offer customized market mix optimization solutions that will help businesses gain accurate insights on the ROI of their marketing efforts, understand the impact of changing their marketing strategies, and measure the effectiveness of various marketing channels.

The Business Problem: A well-established European automotive company wanted to streamline its marketing campaigns by analyzing the effectiveness of their campaigns using a robust marketing mix optimization strategy. They wanted to adopt an analytical approach to streamline their campaigns by calculating the effectiveness of the marketing elements.

Get in touch with our experts to know more about the benefits of marketing mix optimization.

Marketing mix optimization is an analytical approach that can help you analyze the performance of marketing campaigns and determine factors that positively impact your customers,” says a marketing analytics expert from Quantzig.

The Solution Offered: To help the client tackle their challenges our analytics experts adopted a comprehensive approach to marketing mix optimization which offered the much needed, timely insights to assess the impact of their marketing campaigns in real-time. The offered marketing mix optimization solutions helped the client to uncover fact-based insights to create new business strategies and drive growth.

Request a free proposal to know more about our marketing mix optimization capabilities.

Quantzig’s marketing mix optimization solutions helped the client to:

  • Improve campaign effectiveness by 65%
  • Increase sales by 35%
  • Request a free demo to know how our marketing analytics solutions can help you improve sales and revenue.

Quantzig’s marketing mix optimization solutions offered predictive insights on:

  • Forecasting the impact of media, price, and exogenous variables on sales
  • Creating personalized campaigns to maximize marketing effectiveness
  • Quantzig’s marketing mix optimization solutions can help you improve marketing effectiveness. Request for more information.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

Contacts

Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455

https://www.quantzig.com/contact-us

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2YPd3LY Source : Quantzig Helped a European Automotive Company Increase Sales by 35% | Request Free Demo for Exhaustive Insights – https://ift.tt/2YPd3LY