TEGNA Names John Janedis Senior Vice President of Capital Markets and Investor Relations

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : TEGNA Names John Janedis Senior Vice President of Capital Markets and Investor Relations :

MCLEAN, Va.–(BUSINESS WIRE)–TEGNA Inc. (NYSE: TGNA) president and CEO Dave Lougee announced today
that John Janedis is joining the company as senior vice president,
capital markets and investor relations. Janedis, who was previously
managing director and senior equity research analyst for media, cable
and telecom at Jefferies LLC, will be responsible for leading TEGNA’s
treasury and investor relations functions. This newly created role will
report to executive vice president and chief financial officer Victoria
Harker.

In this role, Janedis will be responsible for managing all treasury and
banking activities and communicating TEGNA’s growth strategy, financial
performance and plans for building long-term shareholder value to
investors, analysts and other external audiences. Jeffrey Heinz, vice
president of investor relations, will report to Janedis.

“John’s extensive experience in the media sector and investor community
are unique assets as we continue to distinguish ourselves as a pure play
broadcaster and best-in-class operator,” said Lougee. “John has been a
leading research analyst in the sector for many years and I look forward
to him bringing his valuable industry insights, finance experience and
proven track record to TEGNA.”

Janedis brings more than 20 years of management, equity research,
markets and marketing experience to TEGNA. In his most recent role at
Jefferies, Janedis covered media, cable and telecom companies with a
specialty in over-the-top (OTT), advertising and media. Prior to
Jefferies, Janedis was managing director and senior equity research
analyst at UBS Securities covering large cap entertainment, newspaper
and advertising companies. He has also held positions at Wells Fargo
Securities, Banc of America Securities and Morgan Stanley.

Janedis has a B.A. in Economics and MBA in Finance from New York
University and is a CFA charterholder.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 47 television stations and two
radio stations in 39 markets, TEGNA delivers relevant content and
information to consumers across platforms. It is the largest owner of
top 4 affiliates in the top 25 markets, reaching approximately one-third
of all television households nationwide. Each month, TEGNA reaches 50
million adults on-air and approximately 30 million across its digital
platforms. TEGNA has been consistently honored with the industry’s top
awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and
Emmy Awards. TEGNA also delivers innovative and unparalleled solutions
for advertisers through TEGNA
Marketing Solutions
(TMS). TMS is a one-stop shop that helps
businesses thrive through an unmatched suite of services and solutions
that reach consumers across television, email, social and over-the-top
(OTT) platforms, including Premion,
TEGNA’s OTT advertising service. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.

Contacts

For media inquiries, contact:
Anne Bentley
Vice
President, Corporate Communications
703-873-6366
abentley@TEGNA.com

For
investor inquiries, contact:

Jeffrey Heinz
Vice President,
Investor Relations
703-873-6917
jheinz@TEGNA.com

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The Walt Disney Company Executives to Discuss Fiscal First Quarter 2019 Financial Results via Webcast

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : The Walt Disney Company Executives to Discuss Fiscal First Quarter 2019 Financial Results via Webcast :

BURBANK, Calif.–(BUSINESS WIRE)–The Walt Disney Company (NYSE: DIS) will discuss fiscal first quarter
2019 financial results via a live audio webcast beginning at 4:30 p.m.
EST / 1:30 p.m. PST on Tuesday, February 5, 2019.

Results will be released after the close of regular trading on February
5, 2019.

To listen to the webcast, please visit www.disney.com/investors.
The webcast presentation will be archived.

Contacts

Lowell Singer
Investor Relations
(818) 560-6601

Zenia Mucha
Corporate Communications
(818) 560-5300

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Vote for your campaign of the year: The final

And then there were two. Thanks to your votes ‘#TogetherAgainstHate’, a collaboration between Nationwide, McCain’s, Maltesers and Channel 4, and CALM’s ‘Project 84’ have made it to the final. Vote now to secure your overall winner.

For a recap on both campaigns click on the links below:
The best marketing campaigns of 2018: Part 1
The best marketing campaigns of 2018: Part 2
2018 marketing year in review

The post Vote for your campaign of the year: The final appeared first on Marketing Week.

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Comcast Spotlight Appoints Dawn Lee Williamson to Lead Ad Sales in the Southeast Region

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Comcast Spotlight Appoints Dawn Lee Williamson to Lead Ad Sales in the Southeast Region :

Williamson will oversee local, regional and national ad sales for the
company in the Southeast, and partner with leadership to drive growth
through innovative, client-centric solutions, offerings and partnerships.

NEW YORK–(BUSINESS WIRE)–Comcast Spotlight, the advertising sales division of Comcast Cable,
today announced it has appointed Dawn Lee Williamson as Southeast region
vice president. In this role, she oversees local, regional and national
ad sales for the company in its Florida, Georgia and South Carolina
markets.

Williamson, who joined the company this month, will collaborate with
leadership across Comcast Spotlight to drive growth through the creation
of client-centric solutions, innovative sales and marketing initiatives
and new industry partnerships. She is based in Miami, Fla. and reports
to Comcast Spotlight Chief Revenue Officer Brendan Condon. She began her
new role this month.

“Dawn is a versatile and inspiring leader with an impressive background
in cultivating strong, cohesive, high-performing teams and a deep
appreciation for investing in workplace culture,” Condon said. “We are
excited to have Dawn join Comcast Spotlight and help drive the company’s
holistic and innovative approach to ad sales, strategy and integrated
marketing in the Southeast region.”

A two-time Cablefax “Most Influential Minority in Cable” honoree with
more than 20 years of experience in the media industry, Williamson joins
Comcast Spotlight from Vice Media, where she oversaw U.S. commercial
activity – spanning strategy, commercial studio and operations – as
senior vice president, head of U.S. advertising sales.

While at Vice Media, she spearheaded the creation of commercial
strategies through custom client solutions and agency and media
partnerships that drove Vice’s value proposition in the marketplace.
Standout commercial opportunities Williamson and her team helped promote
include Vice Video Everywhere, the development of globally relevant
programs such as Humans
of the Year
and insights-driven platforms such as Vice
Voices
.

Prior to Vice Media, Williamson oversaw all commercial activity for BBC
World News TV and BBC.com in the Americas. In 2017, Williamson led the
North American team in achieving strong business results and helped
launch BBC Design, a vertical dedicated to fashion, art and architecture
and how technology influences each of those disciplines.

Williamson has also held leadership roles at Turner Broadcasting System
in the U.S. and in Latin America. While at Turner, she led the creation
of a local, regional and pan-regional strategy that delivered
significant revenue growth across Brazil, Argentina, Colombia, Mexico,
Venezuela and Peru, as well as the pan-regional market in Miami. At
Cartoon Network, she spearheaded the ad sales strategy and helped launch
Adult Swim.

Williamson is a board member with the International Advertising
Association (IAA) and has served as an executive sponsor for diversity
and inclusion initiatives while working at Vice Media and Turner
Broadcasting.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable,
helps put the power of cable to use for local, regional and national
advertisers. It is focused on providing multi-screen marketing solutions
to reach audiences most effectively and efficiently. Headquartered in
New York with offices throughout the country, Comcast Spotlight has a
presence in nearly 80 markets with more than 37 million owned and
represented subscribers. For more information, visit www.comcastspotlight.com.

Contacts

Comcast Spotlight
Elaine Wong, 929-388-9098
elaine_wong@comcast.com

Meredith Fitzgerald, 610-350-3348
meredith_fitzgerald@comcast.com

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Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution :

NEW YORK & LOS ANGELES–(BUSINESS WIRE)–Global advertising marketplace, Index Exchange, is the first supply-side
platform (SSP) to share the compelling results from its integration with
The Trade Desk’s unified ID solution. The Trade Desk (Nasdaq:TTD) is
offering its extensive, global cookie footprint at no cost to the
digital advertising industry at large. The partnership between these two
independent leaders in programmatic advertising allows marketers and
publishers to improve effectiveness by increasing addressable audience
reach.

Since adopting the unified ID solution, Index Exchange’s marketplace has
seen significant lift in user coverage, or match rates. Index Exchange
has seen match rates reach 99 percent, resulting in better audience
reach for advertisers and more yield for publishers.

We are committed to developing new approaches that deliver meaningful
results for publishers, buyers, and consumers. We’re excited to partner
with The Trade Desk on unified ID, as it raises the entire ad tech
industry to a higher standard by improving the efficiency of
cookie-based user syncing across the internet,” said Andrew Casale,
President and CEO, Index Exchange. “Providing their global cookie
footprint at no cost benefits our entire ecosystem, allowing for greater
audience addressability as well as faster web pages.”

Adoption of the free unified ID solution allows all parties across the
supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade
Desk’s enormous cookie footprint to increase their own cookie coverage
across the independent internet. Additionally, companies have also
signed up to receive the unified ID solution from the Index Exchange
Header Tag Wrapper. These companies, many of which are seeing
significant match rate lift, can ingest the ID into their marketplaces
and distribute it to partners, including DSPs.

The fact that Index Exchange has already seen higher match rates from
their implementation of the unified ID solution validates our decision
to offer our cookie footprint at no cost,” added Jeff Green, CEO and
Founder of The Trade Desk. “We’re excited to see similar results as
adoption builds and the solution gains momentum, strengthening the
industry at large.”

The unified ID solution is one of a handful of identity solutions that
allows industry players to speak the same language when it comes to
cookie IDs. As others in the industry adopt universal cookie IDs, the
efficiency and effectiveness of digital advertising will continue to
improve. Both Index Exchange and The Trade Desk are also working closely
with other ID solutions like the Advertising ID Consortium to continue
to improve the digital advertising ecosystem.

About Index Exchange

Index Exchange is a global advertising marketplace where premium digital
media companies sell their ad impressions openly and in real-time. Built
on the pillars of neutrality, clarity, and the most reliable technology,
Index is the ad exchange that media companies trust. With no other
business interests to divide its attention, Index’s sole focus remains
connecting media companies with premium demand at massive scale. Visit
Index Exchange at www.indexexchange.com
or @indexexchange.

About The Trade Desk, Inc.

The Trade Desk is a technology company that empowers buyers
of advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize more expressive data-driven
digital advertising campaigns across ad formats, including display,
video, audio, native, and social, on a multitude of devices, such as
computers, mobile devices, and connected TV. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom development
on top of the platform. Headquartered in Ventura, CA, The Trade Desk has
offices across North America, Europe, and Asia Pacific. To learn more,
visit thetradedesk.com or
follow us on FacebookTwitter,
and LinkedIn.

Contacts

Alexandra Hewitt
Communications Manager
Alexandra.hewitt@indexexchange.com
425.753.0949

Patrick Wentling
Communications and PR Manager
Patrick.wentling@thetradedesk.com
610.716.2309

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2EqMVeW Source : Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution – https://ift.tt/2EqMVeW

Russia aided Trump’s campaign using every major social network

Donald Trump’s 2016 US presidential campaign received aid from Russia using every major social media network, a report has found.

A draft copy received by The Washington Post found the report studied millions of social media posts on Facebook, Twitter, YouTube, and others. The full report is due to be released this week.

Russia primarily targeted conservative and right-wing voters with messages around gun control and immigration to incentivise votes. In contrast, posts targeted at predominantly African American voters spread posts to undermine their faith in the electoral process.

The messaging clearly sought to benefit the Republican Party, and specifically Donald Trump. The report says:

“Trump is mentioned most in campaigns targeting conservatives and right-wing voters, where the messaging encouraged these groups to support his campaign.

The main groups that could challenge Trump were then provided messaging that sought to confuse, distract and ultimately discourage members from voting.”

Posts were made primarily on Facebook, Twitter, and YouTube, but the report found Russia also used Instagram, Google+, Pinterest, and even Tumblr.

Social media was primarily designed with community and sharing in mind. The time spent on these platforms, and the data collected for targeting, made them powerful ways to deliver advertising to a digital generation.

It’s clear from the report that social media has become a place for societal manipulation on a mass scale, and Russia has invested vast resources in such disinformation campaigns.

The report notes the use of thousands of accounts with evolving messages that peaked around key moments, such as party conventions and presidential debates.

Authors of the report criticised the “belated and uncoordinated response” by tech firms.

Interested in hearing leading global brands discuss subjects like this in person?

Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.  

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Mood Media Announces Retirement of President and CEO Steven K. Richards

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Mood Media Announces Retirement of President and CEO Steven K. Richards :

Board Initiates Search for Replacement

AUSTIN, Texas–(BUSINESS WIRE)–Mood Media, the world’s leading in-store media solutions company
dedicated to elevating the Customer Experience, today announced that its
President and CEO Steven K. Richards has informed the Board of Directors
he intends to retire effective January 15, 2019, after more than five
years leading the company.


Mr. Richards, 56, will remain with Mood Media as a Director Emeritus and
Strategic Advisor to the Company and will be pursuing external
opportunities to serve as a board member or operating partner with
enterprises that can benefit from his transformational skills and
experience. The Company’s board has initiated an internal review and
external search for a replacement and expects to announce a successor
shortly.

“Steve has led Mood through significant gains over the past five years
and built a more effective global business that is far better positioned
for growth and value creation,” said David Sambur, Senior Partner at
Apollo Global Management and a member of Mood Media’s Board. “We
appreciate Steve’s leadership and look forward to his continued
involvement with the company.”

“It has been my sincere honor to lead and serve Mood Media,” Mr.
Richards said. “I am proud of the many accomplishments our team achieved
during my tenure, especially in terms of becoming more acquisition
focused, finding innovative solutions in Audio, Visual & Advertising
products and services, and broadening Mood’s strategic direction to more
effectively support client needs and enhance Customer Experiences,” Mr.
Richards added. “I am confident that with ongoing stakeholder commitment
and continued management execution, the Company will continue along its
positive forward path.”

About Mood Media

Mood Media is the world’s leading in-store media solutions company
dedicated to elevating the Customer Experience. Mood creates greater
emotional connections between brands and consumers through the right
combination of Sight, Sound, Scent, Social and Systems solutions. They
reach more than 150 million consumers each day through more than 500,000
subscriber locations in 100+ countries around the globe. Mood’s clients
include businesses of all sizes and market sectors, from the world’s
most recognized retailers and hotels to quick-service restaurants, local
banks and thousands of small businesses. For more details: www.moodmedia.com.

Contacts

Media Relations:
Scott Moore
scott.moore@moodmedia.com
512.583.8686

Investor Relations:
Randal Rudniski
randal.rudniski@moodmedia.com
512.592.2438

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