AmeriHealth Caritas Louisiana and Governing Present Putting the Community Back in Healthcare

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : AmeriHealth Caritas Louisiana and Governing Present Putting the Community Back in Healthcare :

White Paper Emphasizes the Need for Increased Community Engagement

BATON ROUGE, La.–(BUSINESS WIRE)–lt;a href="" target="_blank"gt;#AmeriHealthCaritaslt;/agt;–AmeriHealth
Caritas Louisiana
, a Healthy
Medicaid managed care organization and part of the AmeriHealth
Caritas Family of Companies
, and Governing, the nation’s leading
media platform covering politics, policy and management for state and
local government leaders, have collaborated to release Putting the
Community Back in Healthcare
, a roadmap for improving communication
and engagement in support of local communities. The paper is available
for download from

In 2018, AmeriHealth Caritas Louisiana hosted two roundtables in
collaboration with Governing at the plan’s Shreveport and New Orleans
Community Wellness Centers to explore the issues of communication and
coordination among stakeholders in delivering effective community
health. This paper highlights some of the important conversations that
took place at the roundtables and spotlights examples of success that
emerged from the events themselves, as well as from follow-up
conversations with experts throughout the country.

Because we know that overall well-being means more than just physical
healthcare, AmeriHealth Caritas Louisiana has built a coalition of
community partners throughout the state to help ensure we deliver
meaningful and impactful services,” said AmeriHealth Caritas Louisiana
Market President Kyle Viator. “It takes a whole-body, member-centered
approach and all of us working together to innovate and identify
resources. A community focus is critical to finding answers that may
lead to better solutions that ultimately contribute to improved health
and well-being.”

It’s becoming increasingly clear that to be effective, healthcare needs
to move far beyond merely treating disease,” said Publisher and
Governing Institute Director Mark Funkhouser. “It needs to be focused on
the whole person and placed in the context of the whole community and
the entirety of the individual’s place within the community. That’s why
we at the Governing Institute were grateful for the opportunity to work
with AmeriHealth Caritas Louisiana – one of the very first managed care
organizations to develop an integrated model of care ­ in developing
this white paper aimed at helping others put the community back in

About AmeriHealth Caritas Louisiana

AmeriHealth Caritas Louisiana is one of five Medicaid managed care plans
that participate in the Healthy Louisiana program. AmeriHealth Caritas
Louisiana helps Louisiana families get proper care and stay well.
AmeriHealth Caritas Louisiana works with communities in need to achieve
positive health outcomes throughout the state. For more information, go

About AmeriHealth Caritas

AmeriHealth Caritas is one of the nation’s leaders in health care
solutions for those most in need. Operating in 11 states and the
District of Columbia, AmeriHealth Caritas serves more than 5 million
Medicaid, Medicare and Children’s Health Insurance Program (CHIP)
members through its integrated managed care products, pharmaceutical
benefit management and specialty pharmacy services, and behavioral
health services. Headquartered in Philadelphia, AmeriHealth Caritas is a
mission-driven organization with more than 35 years of experience
serving low-income and chronically ill populations. AmeriHealth Caritas
is part of the Independence Health Group in partnership with Blue Cross
Blue Shield of Michigan. For more information, visit

About Governing

Governing covers politics, policy and management for state and
local government leaders. Recognized as the most credible and
authoritative voice in its field, Governing provides non-partisan
news, insight and analysis on budget and finance; transportation and
infrastructure; workforce and economic development; health and human
services and more. Governing is a division of e.Republic, the
nation’s only media and research company focused exclusively on state
and local government and education.


Monica Lewis
Tel: 1-267-298-2357

. From Business Wire – Marketingtools365(COMM) – ATOM Source : AmeriHealth Caritas Louisiana and Governing Present Putting the Community Back in Healthcare –

PRSA-NY Announces Nominees for 2019 #BigApplePR Awards

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : PRSA-NY Announces Nominees for 2019 #BigApplePR Awards :

Eighty nine campaigns and spotlight award entries have been named
nominees of the 32
nd annual #PR industry award
program celebrating excellence in communications

NEW YORK–(BUSINESS WIRE)–lt;a href="" target="_blank"gt;#PRlt;/agt;–The Public Relations Society of America-New York Chapter (PRSA-NY)
is proud to announce the nominees for the 2019
Big Apple Awards
, a prestigious annual awards program honoring
outstanding public relations campaigns and projects developed or
implemented in and around New York City.

More than 140 entries were evaluated by teams comprised of senior-level
communications practitioners representing a broad range of disciplines
and expertise. The 50+ judges reviewed and scored the entries using an
online portal and then met in person for roundtable deliberations to
ultimately determine the winners.

Category winners are eligible to be named overall winners for the “Best
Use of Research,” “Best Business/ Campaign Outcomes” and “Best of the
Best” awards.

Being a nominee means that a campaign or spotlight entry is in
consideration for a Big Apple Award or an Honorable Mention. The
nominees encompass entries from 47 unique agencies and in-house
communications teams. The category winners and honorable mention
recipients will remain strictly confidential until announcements are
made during the PRSA-NY’s 2019 Awards Gala on Monday evening, June 24th
at the Mandarin Oriental, New York.

The celebratory evening will include a networking cocktail hour, dinner,
and presentation ceremony. Throughout the evening, the John W. Hill
Award for outstanding lifetime achievements in public relations, the
Makovsky Excellence in Mentoring Award, the President’s Award for
ethical conduct and outstanding service, the 15 Under 35 Awards, and the
new Leadership in Diversity Award will also be awarded. Nominations
for these awards are now open

The 2019 Big Apple Awards nominees include:


360PR+ for Harpoon Brewery

Harpoon Dunkin’ Coffee Porter Launch

360PR+ for Pete and Gerry’s Organic Eggs

Pete and Gerry’s Organic Eggs and 360PR+ Unscramble the Truth About
Eggs: #EggsAreHealthy

360PR+ for Maxi-Cosi

The Maxi-Cosi Magellan Launch: The Great Backseat Adventure

360PR+ for Walkers Shortbread U.S.

Walkers Shortbread Engages Sophisticated Boomers and Whets Their
Appetite for E-Commerce on Facebook

360PR+ for Wellness Natural Pet Food

Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Affect for Dodge Data and Analytics

Dodge Data & Analytics Dominates as the Voice of Construction
Industry Intelligence

Berk Communications for The Ainsworth

24K Magic with The Ainsworth

Berk Communications for Los Angeles Tourism & Convention Board

Los Angeles Tourism goes 5-0 with Lance Bass and the Super Sports

Biosector 2, a Syneos Health company for Novartis Oncology

Rallying the Public to #KissThis4MBC

Brandpie for Mitsubishi Tanabe Pharma America

In pursuit of the impossible

Butler Associates for Davidoff Hutcher & Citron LLP

Establishing the Davidoff Hutcher & Citron Brand

Butler Associates for Patriot Bank, N.A.

Improving Financial Literacy for a More Secure Future

Butler Associates for Barasch McGarry

Sounding the Alarm on Male Breast Cancer in the 9/11 Community

Carmichael Lynch Relate for Helzberg Diamonds

Helzberg Diamonds Breaks the Rules of Engagement

Carmichael Lynch Relate for Schwan’s Company

Red Baron Solves Summer Mealtime Chaos

Carmichael Lynch Relate for Arla Foods

Taste is Blind: How Arla Got Consumers to Care About an Upstart
Cream Cheese

Clarity for Entrupy

Clarity Takes Entrupy from Unknown to Global Gold Standard

Clarity for HYPERVSN

Driving Global Awareness for HYPERVSN’s Innovative Holographic

Crenshaw Communications for F-Secure

F-Secure’s “Ghost In The Locks”

Crenshaw Communications for Greenhouse Software

Greenhouse Software “Making Diversity Work”

d expósito & Partners for AARP

Disrupting Racial And Ethnic Disparities: Solutions for New Yorkers
Age 50-Plus

d expósito & Partners for AARP

Cincuentañeros Movement

D S SIMON MEDIA for InfantSEE, a program from Optometry Cares –
The AOA Foundation


Diffusion PR for Burrow

Burrow: from early D2C startup to experiential store

Diffusion PR for Canary

Celebrating the First Week of Motherhood: Canary’s Mother’s Day

Diffusion PR for Electron Wheel

Electron Wheel Rides to CES with the Google Assistant to launch the
Gen 2 Wheel

Diffusion PR for Ghostery

Elevating the Ghostery brand at the forefront of consumer privacy

Edelman for Dove Men+Care

Dove Men+Care Champions Paternity Leave for All Dads This Father’s

Edelman for Prudential Financial

Strengthening Prudential’s Reputation Amongst Washington Influencers

EvolveMKD for Merz North America

XEOMIN x Christie Brinkley

EvolveMKD, Tailfin Marketing, and XD Agency for HydraFacial

HydraFacial World Tour

Feintuch Communications for ZeeVee, Inc.

Using PR to Establish Marketplace Leadership and Boost Sales

FINN Partners for Pernod Ricard / Lillet


FleishmanHillard for United Nations Women’s HeForShe Movement

More Powerful Together

GCI Health for Abbott

Making a Big Impact On the World’s Smallest People

GCI Health for Merck Animal Health

Pet Parent Influencer Campaign on Dog Flu

GCI Health for Bristol-Myers Squibb and Pfizer Alliance

Tune in to Afib

GCI Health for Seattle Genetics

What the HL?

GCI Health (GCIH), Superunion (WPP) for Pfizer

Pfizer 2017 Annual Review: The Power of Science

Golin for RITAS (formerly Lime-A-Rita)


Golin for JetBlue

JetBlue Puts “Good” On the Map with Check In For Good Campaign

Golin for Lipton

Lipton Owns the Summer Road Trip

Harman Industries for JBL

JBL #Requestmas

Harman Industries for JBL

JBL Fest 2018

Health Unlimited for Gilead Sciences

My HealthysexualStory: Breaking down barriers in HIV vulnerable

Hotwire for Chatmeter

Chatmeter – Local Reputation Reaches National Heights with PR

Hunter for Beautyrest

Beautyrest Presents: Max Richter’s SLEEP

Hunter for Cacique

Cacique Presents What’s Next in Mexican Cuisine

Impact PR & Communications for No Alternative

Hollywood Film Makes Big in New York’s Westchester County

IW Group for Warner Bros. Pictures

Crazy Rich Asians – Asian American Marketing

IW Group for McDonald’s

McDonald’s Rise N’ Rave

IW Group for McDonald’s

McDonald’s x Anna Sui

IW Group for Brown-Forman – Jack Daniel’s

Jack Daniel’s Country Cocktails “Flavors of Pride”

IW Group for South China Morning Post


IW Group for South China Morning Post

SCMP – ABACUS & INKSTONE US Launch – Digital Campaign

JConnelly for Damon Runyon Cancer Research Foundation

Damon Runyon Cancer Research Foundation: Breaking Out of the
Non-Profit Mold

Ketchum for 3M

3M Champions Science

Ketchum for Mastercard

Mastercard Brings Start Something Priceless to Life Leading in to
the 60th GRAMMY Awards® in NYC

Ketchum for Mastercard

Small Biz, Big Dreams: The Grow Your Biz Contest

Ketchum for Michelin North America

Teens Prove Their #StreetTread

Ketchum for Discover Puerto Rico


Kite Hill PR for Communications Week

Kite Hill PR – Communications Week

KP Public Affairs for Quest Diagnostics

Bringing Awareness to Drug Use in the Workforce Through National and
Industry-Specific Quest Diagnostics Drug Testing Index™ Reports

M Booth for Johnson & Johnson

Johnson & Johnson’s #makeHIVhistory Campaign

M Booth for The Macallan

The Macallan Distillery Experience

M Booth and Marcel Sydney for Tinder


Marina Maher Communications for Galderma

Galderma and Marina Maher Communications Inspire Thousands of Women
to Face Their Hands & Ask for Restylane Lyft for Hands


Marina Maher Communications / MMK+ for Pantene

Pantene Transforms every #BadHairDay into a #GreatHairDay with 14
Day Challenge


MetLife – Annual Enrollment 2018 – Meaningful Conversations

Padilla for D.O. Ribera del Duero and D.O. Rueda

Creating a Taste for Spanish Wines: 2018 Ribera & Rueda Roadshow

Padilla for Consorzio del Prosciutto di Parma

Teaching Chefs to Go Whole Hog for Prosciutto di Parma

Peppercomm for Alliance for Lifetime Income

Changing the Perception of Guaranteed Lifetime Income – Not Your
Grandfather’s Annuity

Prudential Financial

Newark on the Rise: Changing the Narrative of One of America’s Most
Underestimated Cities

RF|Binder for McGraw-Hill Education

Continuing a Brand Transformation During an Executive Transition

RF|Binder for Tupperware Brands

Cultivating Confidence in a 70-Year-Old Brand

Ruder Finn for Janssen Pharmaceutical Companies of Johnson &

Champions of Science: The Art of Ending Stigma

Ruder Finn for AstraZeneca

Using Alexa to Excite, Inspire and Educate Employees

Sharp Communications for Prudential

Launching ‘The State of US’ with the Prudential Financial Wellness

Stanton for Gersh Academy

Autism Day at Six Flags Great Adventure: Gersh Academy with Stanton

Syneos for Quest Diagnostics

Quest Diagnostics Health Trends™ Lyme Disease Report: More Cases in
More Places

The Decker/Royal Agency for Contiki

#VOTEWITHNOREGRETS: Social Travel Company Contiki Launches Campaign
Urging 18-35 Year Olds to Vote

The TASC Group for Female Investors Led by Maria Contreras-Sweet

The Women-Led Bid for The Weinstein Company: Powerful Businesswomen
Attempt to Buy and Run Hollywood’s First Female-Led Movie Studio


Turner – We Make Fans

Weill Cornell Medicine

Elevating a Diversity & Inclusion Platform with an Integrated
Communications & Marketing Approach

Weill Cornell Medicine

Steve’s Story: An Interventional Approach to Pancreatic Cancer

Xavier High School

Xavier High School’s 2017-18 Annual Report

Y&R PR for iFLY Luggage

iFLY Redefines Luggage for Smart Millennial Travelers

Zeno Group for Bernzomatic

Bernzomatic Emergency Preparedness

Zeno Group for Hershey

Reese’s Candy Converter

“We are honored to recognize the outstanding work that communications
practitioners have conducted in our market over the past year,” said
Leslie Gottlieb, PRSA-NY President. “As one of the largest national
Chapters of PRSA, the pre-eminent professional association, we thank all
the agencies, companies, and nonprofit organizations that entered. The
Big Apple Awards Gala honors the most creative, innovative, and exciting
work in our profession.”

Additional event details, including early bird pricing and group
discounts for tickets, sponsorship opportunities, and nomination forms
for the individual awards are available online at

About the Big Apple Awards

PRSA-NY established the Big Apple Awards in 1988 to celebrate excellence
in public relations. Widely regarded as one of the industry’s most
prestigious accolades, the Big Apple Awards honor innovative and
strategic PR campaigns and projects.


The Public Relations Society of America, New York City chapter is the
industry go-to for knowledge and networking for communications
professionals in the New York metro area. Established in 1947, PRSA-NY
is one of the founding chapters of the Public Relations Society of
America, the world’s largest professional organization for public
relations practitioners and the third largest PRSA local chapter in the
U.S. It serves the interests of public relations professionals working
in business and industry, counseling firms, government, associations,
hospitals, schools, professional services firms and nonprofit
organizations. Chapter board and committee members are volunteer public
relations professionals who work in the New York metropolitan area. For
more information, please visit our website and follow us on Facebook,
and LinkedIn.


Andrew Graham
VP of Marketing, PRSA-NY
or +1 646 385 0189

. From Business Wire – Marketingtools365(COMM) – ATOM Source : PRSA-NY Announces Nominees for 2019 #BigApplePR Awards –

Personalized Stories Are the Best Stories

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Personalized Stories Are the Best Stories :

IpLearn’s Stories Based on User’s Interests, Location, and Social

SAN JOSE, Calif.–(BUSINESS WIRE)–lt;a href="" target="_blank"gt;#entertainmentlt;/agt;–IpLearn’s
can help Apple
 craft the
best stories ever told
. The technology takes Apple News+ to the next
level with more focus and relevance: stories are tailored to each
individual user through aggregating contents based on the user’s
interests, locations, and social network data.

IpLearn’s patented
is more than just a large library of popular titles.
Instead, news and entertainment items are personalized stories that
morph with the most current and accurate information, becoming
resourceful points of immersive experience. So if a user on the West
Coast expresses interest in the university
admissions scandal
, news stories about the controversy at Stanford
University are featured over Yale. Those items are supplemented with
discussions in the user’s social networks—a post from a Facebook friend
about her personal knowledge of the Stanford coach, and Snapchat images
of the celebrities in the case from a friend.

As a user changes locations or expresses new preferences, the story
changes too. If the user travels to Honolulu and expresses interest in
outdoor activities, the feed may feature local hiking trails and
friends’ reviews for scuba diving around Hanauma Bay. Feeds can also be
time-sensitive, featuring upcoming events in the user’s area, with
photos and videos that promote local gallery or restaurant openings,
concerts, or exhibits. The feed can also present urgent events, like a
huge-storm alert.

Once a user’s interest in a particular news event or entertainment item
is identified, our technology automatically generates a story for the
user with the most up-to-date and personalized information. There’s no
sifting aimlessly through a list of titles that just happens to be
available. Instead, users get stories that engage and inform their life
experiences, all while staying immersed in their lives and connected to
their networks.

IpLearn, a Silicon Valley company, develops innovation backed by
high-quality patents.


Angela Nijim

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Personalized Stories Are the Best Stories –

Qumu Mourns Death of Director Thomas F. Madison

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Qumu Mourns Death of Director Thomas F. Madison :

MINNEAPOLIS–(BUSINESS WIRE)–Qumu Corporation (NASDAQ: QUMU) is saddened to announce that Thomas F.
Madison, a member of the Board of Directors of the Company since 2001,
passed away on April 10, 2019. Mr. Madison was Chairman of the Board’s
Governance Committee, as well as a member of the Board’s Audit
Committee, and also enjoyed a long and distinguished career in business
and as an expert in Board governance.

“We all are mourning the loss of our friend and esteemed colleague, Tom
Madison,” said Vern Hanzlik, Qumu’s President and CEO. “We are deeply
appreciative of the contributions and leadership Tom brought to our
Board over these last 18 years and he will be greatly missed. On behalf
of Qumu’s entire Board of Directors and all of our employees, we extend
our deepest condolences to his family and friends.”

About Qumu

Qumu is the leading provider of best-in-class tools to create, manage,
secure, distribute and measure the success of live and on-demand video
for the enterprise. Backed by the most trusted and experienced team in
the industry, the Qumu platform enables global organizations to drive
employee engagement, increase access to video, and modernize the
workplace by providing a more efficient and effective way to share


Investor Contact:
Dave Ristow
Chief Financial Officer

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Qumu Mourns Death of Director Thomas F. Madison –

Study Finds Altice USA’s News 12 is Main Source of Local News for New York Tri-State Area Residents

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Study Finds Altice USA’s News 12 is Main Source of Local News for New York Tri-State Area Residents :

NEW YORK–(BUSINESS WIRE)–Altice USA’s News 12 Networks is the main source of local news among
adults in the New York Tri-State area, according to a new
from Pew Research Center. The study, based on a survey of
approximately 35,000 adults across the United States, focused on how
Americans learn about and consume local news in their communities.

In response to an open-ended question, News 12 Networks was named the
main source of local news in the New York tri-state area by more
respondents than any other local news source in the area, including all
major local broadcast affiliates, and twice as many times as the next
leading network.

This study underscores the importance of local news and how viewers in
the tri-state area rely on News 12 Networks and our talented news teams
for hyper-local coverage of their communities,” said Michael Schreiber,
President of Altice USA News. “We thank our viewers for making News 12
their preferred source for local news and look forward to continuing to
deliver the very best hyper-local coverage, from breaking news events to
weather and everything in between.”

Overall, the study found that local TV stations were the top type of
local news provider in the tri-state area, with 32 percent of
respondents saying they tuned in to TV stations for their news often,
followed by daily newspapers at 19 percent and radio stations at 14

News 12 Networks is the most viewed TV network on Altice USA’s Optimum
TV lineups, and the network continues to experience significant growth
in both TV ratings and digital viewership.

According to Nielsen, in Q1 2019, News 12 experienced its sixth
consecutive quarter of year-over-year growth in the M-F 5-9 AM daypart
among adults aged 25-54 and saw a 20% increase in ratings over the same
quarter during the last year among adults aged 25-54 during the M-F 6-9
AM daypart.

In addition, News 12 also saw a record number of unique visitors to
digital and mobile platforms and had the best year to date in terms of
social media engagement and web/mobile views in network history.

News 12 also continues to be recognized for its high-quality journalism,
earlier this year receiving 51 New York Emmy® Awards nominations for its
recent news programming.

About Altice USA

Altice USA (NYSE: ATUS) is one of the largest broadband communications
and video services providers in the United States, delivering broadband,
pay television, telephony services, Wi-Fi hotspot access, proprietary
content and advertising services to approximately 4.9 million
residential and business customers across 21 states through its Optimum
and Suddenlink brands.


Ashwin Bhandari

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Study Finds Altice USA’s News 12 is Main Source of Local News for New York Tri-State Area Residents –

‘We didn’t want to repaint things’: Shell Energy on rebranding First Utility

Shell Energy is launching its first marketing campaign since it rebranded from First Utility as it looks to leverage the strength of the Shell name while keeping its challenger status.

The campaign follows Shell’s acquisition of First Utility in March 2018 and has been designed to celebrate bringing 100% renewable energy to UK homes.

Speaking to Marketing Week, Shell Energy’s chief commercial officer Ed Kramm says the decision to move into renewable energy was triggered by a “sea change” in consumers’ views toward renewables.

He points to a survey of UK household electricity bill payers by Ipsos Mori, which revealed 59% of respondents say they want to power their homes with electricity from renewable energy sources.

“The energy industry is an interesting industry because most households don’t think about their energy but that is starting to change,” he explains.

“It used to be ‘you got your energy from wherever it came from, nobody really knew’. Now, more and more people want their energy to come from renewable sources and they want to know where it’s come from. We noticed a change and want to be at the forefront of that change.”

We have aspirations to be a much larger business over time so getting that message out and building the brand – we’re not Shell, we are Shell Energy, meaning this is the first time Shell has been in the home.

Ed Kramm, Shell Energy

To tell its renewable energy story, Shell Energy has release a new TV campaign in the form of a mini-series, which features an inquisitive young girl who, while holding a string of fairy lights, questions her parents about where electricity comes from.

Kramm says the campaign, which will run across TV, radio and social media, is designed to help educate consumers in an “authentic way”.

“A lot of big suppliers would tell you there’s a lot of disengaged consumers out there when it comes to home energy. Unfortunately, through our history as consumers we take it for granted. You turn on the lights, they come on. You turn on the heat, it comes on,” he says.

“But we want people to start thinking about where their energy comes from and we’ve done that by not viewing things from the perspective of the supplier but by viewing things from the perspective of a real-life family.”

Despite acquiring First Utility in March last year, it took 12 months for Shell to reveal the rebrand and its first global campaign. But, according to Kramm, it is much more important to do something right than to do it quickly.

He also acknowledges that this isn’t something the team expected an immediate return-on-investment on.

“We didn’t want to do what we call internally a ‘brand slap’,” he says. “We didn’t want to just repaint things, so we set a lot of time aside to work out the customer value propositions we wanted to bring to market. We also didn’t just want to be a discounter like First Utility had throughout much of its history.

“We wanted to be fundamentally different and I hope we’ve delivered against that.”

Taking on the Shell name

Despite taking on the Shell name, Kramm maintains the company does not want to lose its challenger status but can instead take inspiration from both businesses while ensuring it operates as an independent entity.

“The brand size doesn’t distinguish whether you’re a challenger brand or not. We have the best of both worlds here because we’re able to bring the fresh innovation that First Utility, the challenger brand, brought to the market but on a much bigger platform that we now have with the Shell Energy brand,” he says.

“We are tapping into some of the things Shell is doing. But at the same time keeping us an independent, adaptable and flexible business.”

READ MORE: Why one Shell marketer went to the South Pole to raise awareness of renewable energy

In order to align itself with the rest of the business, Shell Energy customers will receive discounts at Shell service stations as well as access to a range of smart home technology offers including smart thermostats and home electric vehicle charging.

“We have aspirations to be a much larger business over time so getting that message out and building the brand – we’re not Shell, we are Shell Energy, meaning this is the first time Shell has been in the home. Being part of the Shell family brings us lots of potential connections but it’s now up to us to decide how we bring those to market.”

While he couldn’t answer questions about Shell’s overall brand reputation given current happenings around climate change, YouGov BrandIndex suggests Shell’s retail business in petrol station is able to distinguish itself. It ranks 10th in a list of petrol, oil and garage brands, behind Tesco Petrol and Sainsbury’s Petrol in first and second but ahead of the likes of Esso and BP.

But when asked about whether the move has been well received by consumers, Kramm says it’s hard to tell.

“The only reason I say it’s hard to judge is because you’re asking me to self-judge but we’d rather see the marketplace judge us over time. This wasn’t just a short-term thing for us, we see this as a state of intent for the long term. We want to grow the power business over the long term and grow closer to our customers.”

The post ‘We didn’t want to repaint things’: Shell Energy on rebranding First Utility appeared first on Marketing Week.

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Hyosung Chairman Cho Hyun Joon Expands Customer-Centric Marketing Strategies Through Global Exhibitions

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Hyosung Chairman Cho Hyun Joon Expands Customer-Centric Marketing Strategies Through Global Exhibitions :

SEOUL, South Korea–(BUSINESS WIRE)–lt;a href="" target="_blank"gt;#ChairmanChoHyunJoonlt;/agt;–Hyosung
(KRX:298020) showed functional yarns to Vietnamese and global
customers in the Vietnam Saigon Textile & Garment Industry Expo 2019 in
Ho Chi Minh, Vietnam, from April 10 to 13.

SaigonTex 2019 is Vietnam’s biggest textile exhibition where all kinds
of textile-related products, including yarns, fabrics, subsidiary
materials and machines, are on display. Its 31st edition was held this
year, with 1,041 companies from 25 countries including Vietnam, China
and India participating and about 30,000 people visiting the trade fair.

Hyosung TNC plans to raise its brand recognition and tighten its grip on
the markets in Vietnam through its high functional yarns suitable to the
local climate of the country which is hot and humid in all seasons. It
is also expanding collaboration with garment brands through clothes and
fabrics using functional yarns such as UV protection yarns,
sweat-absorbing and fast-drying yarns and cool touch yarns.

“In the trade exhibition, I could see which way the wind was blowing in
the Vietnamese garment and textile markets,” Hyosung Chairman Cho
Hyun-joon said, “We will listen to customers and the markets to solidify
our status as a global market leader.”

Chairman Cho Hyun-joon has often emphasized that the best way to
identify customer needs is to meet with customers directly and listen to
them. Last year, he attended the Intertextile Shanghai Apparel Fabrics,
one of the world’s largest textile trade exhibitions in Shanghai, China.
It was the second straight year for him to have attended the event
personally. He discussed marketing and business cooperation with
officials related to Chinese garment brands.

Hyosung TNC participated in the ISPO Munich 2019 in Munich, Germany, in
February. It is a leading international trade fair for sporting goods
and sports fashion. It was the first trade fair of this year for the
Hyosung affiliate to have joined. The company plans to participate in
about 20 global trade shows this year, including the Interfiliere Paris.


Hyosung Corporation
HEESEON CHLOE PYO, +82-2-707-7337

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Hyosung Chairman Cho Hyun Joon Expands Customer-Centric Marketing Strategies Through Global Exhibitions –

One Couple’s Journey Through Infertility Helps Others Understand Options and Cope with Feelings of Isolation, Shame and Stigma During National Infertility Awareness Week

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : One Couple’s Journey Through Infertility Helps Others Understand Options and Cope with Feelings of Isolation, Shame and Stigma During National Infertility Awareness Week :

Noah Moskin and Maya Grobel share story of infertility in One More
Shot documentary

Society of Human Reproduction and Embryology
reports that more than
eight million babies have been born through in vitro fertilization (IVF)
since the birth of Louise Brown, the world’s first “test-tube baby” in

Each of these couples has a story to tell, as approximately 12% of
married women have trouble getting pregnant or sustaining a pregnancy.
Noah Moskin and Maya Grobel are one of those couples. And they share the
intimate details of their tumultuous journey to parenthood in a
self-made feature length documentary film, One
More Shot
. The film has been seen in more than 40 countries and
maintains a Facebook
with more than 2,500 followers, a two-time RESOLVE Hope
Award-nominated blog,
and a Google hit count of about 22,000. One More Shot can be
accessed via Netflix, iTunes, Vimeo On Demand, Vudu, and Amazon.

“We hope that our story can normalize the different ways a family can be
created and decrease the feelings of isolation, shame or stigma often
associated with infertility,” says Maya. “After years of going through
cycles of hope and disappointment with each new effort to become
pregnant, we finally succeeded through embryo donation, in which a
remaining frozen embryo produced by another couple during their IVF
process years earlier was donated to us. Our mission through this film
is to show what infertility really looks like behind closed doors and
instill hope in the multiple paths to parenthood.”

defines infertility as not being able to conceive after one year or
longer of unprotected sex. Because fertility in women is known to
decline steadily with age, some reproductive health professionals
evaluate and treat women aged 35 years or older after six months of
trying. The reasons couples have trouble conceiving are many, and the
scientific research on this topic has continued unabated for decades.
Today, numerous options are available to couples.

Here are a few basic facts
about infertility from

  • A couple between the ages 29-33 with a normal functioning reproductive
    system has only a 20-25% chance of conceiving in any given month.
    After six months of trying, 60% of couples will conceive without
    medical assistance.
  • 7.4 million women, or 11.9% of women, have received infertility
    services in their lifetime.
  • Approximately one-third of infertility is attributed to the female
    partner, one-third attributed to the male partner, and one-third is
    caused by a combination of problems in both partners or is

“We relied on First
pregnancy test kits along our journey to inform us quickly
as to whether or not we had become pregnant,” adds Maya. “Couples who
are having difficulty should consult a reproductive health professional
as there’s a great deal of new reproductive science today, and many
solutions are available for TTC couples.”


Sara Schwarcz

. From Business Wire – Marketingtools365(COMM) – ATOM Source : One Couple’s Journey Through Infertility Helps Others Understand Options and Cope with Feelings of Isolation, Shame and Stigma During National Infertility Awareness Week –

New Media Schedules First Quarter 2019 Results and Dividend Announcement

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : New Media Schedules First Quarter 2019 Results and Dividend Announcement :

NEW YORK–(BUSINESS WIRE)–New Media Investment Group Inc. (“New Media” or the “Company”, NYSE:
NEWM) announced today that it will release its first quarter financial
results and dividend for the first quarter on Thursday, May 2, 2019,
prior to the opening of the New York Stock Exchange.

In addition, management will host a conference call on Thursday, May 2,
2019 at 9:00 A.M. Eastern Time. A copy of the earnings release will be
posted to the Investor Relations section of New Media’s

All interested parties are welcome to participate on the live call. The
conference call may be accessed by dialing 1-855-319-1124 (from within
the U.S.) or 1-703-563-6359 (from outside of the U.S.) ten minutes prior
to the scheduled start of the call; please reference “New Media First
Quarter Earnings Call” or access code “2378656”.

A simultaneous webcast of the conference call will be available to the
public on a listen-only basis at Please allow extra
time prior to the call to visit the website and download any necessary
software required to listen to the internet broadcast.

A telephonic replay of the conference call will also be available
approximately two hours following the call’s completion through 11:59
P.M. Eastern Time on Thursday, May 16, 2019 by dialing 1-855-859-2056
(from within the U.S.) or 1-404-537-3406 (from outside of the U.S.);
please reference access code “2378656”.

About New Media Investment Group Inc.

New Media supports small to mid-size communities by providing
locally-focused print and digital content to its consumers and premier
marketing and technology solutions to our small and medium business
partners. The Company is one of the largest publishers of locally based
print and online media in the United States as measured by our 146 daily
As of December 31, 2018, New Media operates in over
580 markets across 37 states reaching over 22 million people on a weekly
basis and serves over 199,000 business customers.

For more information regarding New Media and to be added to our email
distribution list, please visit


Ashley Higgins, Investor Relations

. From Business Wire – Marketingtools365(COMM) – ATOM Source : New Media Schedules First Quarter 2019 Results and Dividend Announcement –

U.S. Xpress Enterprises, Inc. Announces First Quarter 2019 Financial Results Release Date and Conference Call

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : U.S. Xpress Enterprises, Inc. Announces First Quarter 2019 Financial Results Release Date and Conference Call :

CHATTANOOGA, Tenn.–(BUSINESS WIRE)–U.S. Xpress Enterprises, Inc. (NYSE:USX) (the “Company”), the nation’s
fifth largest asset-based truckload carrier by revenue, today announced
that it will release its first quarter 2019 results after the market
close on Thursday, May 2, 2019 and will host a conference call at 5:00
p.m. (Eastern Time) on the same day.

The conference call can be accessed live by dialing 1-877-423-9813 or
for international callers, 1-201-689-8573, and requesting to be joined
to the U.S. Xpress First Quarter 2019 Earnings Conference Call. A replay
will be available starting at 8:00 p.m. (Eastern Time) on May 2, 2019
and can be accessed by dialing 1-844-512-2921, or for international
callers, 1-412-317-6671. The passcode for the replay is 13689811. The
replay will be available until 11:59 p.m. (Eastern Time) on May 9, 2019.

Interested investors and other parties may also listen to a simultaneous
webcast of the conference call by logging onto the investor relations
section of the Company’s website at The on-line
replay will remain available for a limited time beginning immediately
following the call.

To learn more about U.S. Xpress, please visit the company’s website at
U.S. Xpress uses its website as a channel of distribution for material
company information. Financial and other material information regarding
U.S. Xpress is routinely posted on the company’s website and is readily

About U.S. Xpress Enterprises

Founded in 1985, U.S. Xpress Enterprises, Inc. is the nation’s fifth
largest asset-based truckload carrier by revenue, providing services
primarily throughout the United States. We offer customers a broad
portfolio of services using our own truckload fleet and third‐party
carriers through our non‐asset‐based truck brokerage network. Our modern
fleet of tractors is backed up by a team of committed professionals
whose focus lies squarely on meeting the needs of our customers and our


U.S. Xpress Enterprises, Inc.
Brian Baubach
Sr. Vice President
Corporate Finance and Investor Relations

. From Business Wire – Marketingtools365(COMM) – ATOM Source : U.S. Xpress Enterprises, Inc. Announces First Quarter 2019 Financial Results Release Date and Conference Call –