2019 – The Year of Convergence

Having been through our own convergence in 2018 – combining three separate entities in to the new Reprise – I believe that this year we will see convergence occur across many other parts of the industry.

Brand & performance converge
We will continue to see a blurring of the lines between brand and performance marketing. With marketers under increasing pressure to justify a return on their expenditure, short term response metrics will be used to evaluate more and more brand building activity. At the same time we will see more & more “branding” formats contain calls to action: YouTube’s TruView for Action will be the fastest growing “brand/performance” format in 2019. While this convergence is inevitable, marketers must be careful not to ignore the importance of brand building for the long term health of their business. The global body of evidence (led by Binet & Field) puts the optimal ratio at brand 60:40 performance.

Quality assurance across the spectrum
With digital set to take almost half of all APAC advertising dollars this year, we are going to see quality come to the forefront. Brand marketers will look at the sizeable investments and really scrutinise what they are getting for their money. We witnessed this happen when the UK recently reached 50% digital share – and exactly the same is about to happen in this region. The recent announcement from the World Federation of Advertisers is a major step towards cleaning up the digital marketplace around the world, with ad fraud, brand safety, viewability, transparency, annoying ads, and 3rd party verification all to be tackled. The likes of Integral Ad Science and DoubleVerify will be licking their lips at this development.

Shopper marketing convergence
With e-commerce sales in the region set to reach $1.2tn this year, we will see shopper, brand and performance budgets increasingly combine to be planned as one. The most sophisticated e-commerce country in the world, China, has seen a seismic shift in marketing budgets moving entirely in to e-commerce platforms, with the promise of “full funnel” solutions available there. With media price inflation a rising issue inside these walled gardens, China marketers will have to diversify their investments this year, with many new e-commerce entrants coming in to play. In other markets, 2019 will be the year of e-commerce test and learn, with brands asking for more transparency on performance data from their e-retail partners.

CRM converges with media and creative
As Adobe and Salesforce ramp up in the region, the joint forces of CRM, media and content will really come to life in 2019. Hitherto sat in siloed operations, CRM, media & creative marketers and their agencies will increasingly organise themselves around the 1st party data opportunity. The ability to extract customer information and deploy it for insight, planning, media targeting and addressable content will separate the haves from the have nots from this year onwards.

Precision vs mass marketing the optimal convergence
Great use of CRM will be just one of the drivers of Precision Marketing this year. However, the emerging question of which is more effective, mass marketing (cheaper, less targeted) or precision marketing (more expensive, more targeted) will be ruthlessly tested in increasingly sophisticated ways, using measurement techniques from market mix modelling (where the skills and talent base have noticeably improved in the region) all the way through to digital marketing attribution models supplied by the likes of Adobe, Google and Appsflyer. By the end of the year many more brands will have a much clearer point of view on the cost/benefit of precision vs mass marketing. And the net result will be a converged balance between the two.

The modern marketing era is complex and fragmented. CMOs are time starved and looking for simple, connected solutions that deliver growth. 2019 will be a defining year for APAC in which complexity becomes simpler, and in which the integration of marketing disciplines becomes a must have, if marketers are to succeed.

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Publicis Groupe launches Digitas in Thailand

Publicis Groupe has launched Digitas, the Connected marketing agency in Thailand. The agency will provide brands in Thailand with access to their diverse expertise across data, strategy, creative, content, and technology all under one roof.

Based in Bangkok, the 34 person team will service existing clients including Chevrolet, JD Central, Krungsri, PTG, MK and One Bangkok as well as Tesco, the agency’s most recent Digital AOR win.

Digitas Thailand will be led by Paruj Daorai, Managing Director, Digitas Thailand and he will report into Songkran Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand and Jane Lin-Baden, Managing Partner APAC, Publicis Groupe.

Songkran Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand said, “With the Thailand 4.0 policy, the digital economy will represent 19 per cent of the GDP in 2019 and rise to 25 per cent in 2027. This will provide the space for brands and businesses to become more strategic and efficient in the way they operate and market to consumers. With the launch of global digital network Digitas in Thailand, providing data and technology centric connected digital marketing services to address the need for our customers to win the new economy. Further to the recent acquisition of B&M, Publicis Groupe now hosts 170 digital talents working for our clients in Thailand.”

Paruj Daorai, Managing Director, Digitas Thailand, said, “Digitas brings together capabilities across data, technology, creativity and media in order to solve for the unique challenges of brands in Thailand. Our customer first approach, is built on a data driven understanding of real-world consumer behaviours, helping to connect brands with consumers in meaningful ways by enabling the actions, and providing the content that is most likely to engage.”

The Bangkok office launch further extends the APAC expansion that Digitas’ started last year, with openings in both Shanghai and Kuala Lumpur.”

The post Publicis Groupe launches Digitas in Thailand appeared first on Digital Media Marketing News.

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Bohemia & Sizmek sign strategic partnership

Bohemia, the independent media and growth agency, has entered into a strategic partnership with Sizmek, the independent buy-side advertising platform. The partnership will deliver enhanced digital media performance for Bohemia’s growing client list which includes News.com.au, Plush, Schneider Electric, Caltex, Freedom and Racing Victoria.

As part of the partnership, Bohemia and Sizmek have created a bespoke Target Audience Guaranteed Solution (“TAG”) which will offer Bohemia clients a risk-free, 100 per cent on-target audience, 100 per cent viewable media buy, verified by Nielsen (audience) and Integral Ad Science (viewability).

Put simply, this market-first initiative will offer Bohemia’s clients zero risk when running programmatic campaigns and will drive significantly enhanced performance, media and brand results.

Additionally, Bohemia’s clients will benefit from deeper access to the world-class programmatic intelligence, data and creative optimisation capabilities of Sizmek’s newly overhauled Demand Side Platform (DSP).

The partnership is symbolic of Bohemia’s focus on delivering transparency and client-centricity to the media industry with James Collier, Head of Performance at Bohemia, commenting: “Bohemia was founded to challenge the media status quo. Unfortunately, much of today’s programmatic market still requires the client to accept a level of questionable delivery.”

“As an agency, we wanted to find a solution and a path back to trust and confidence in programmatic marketing. Our partnership with Sizmek and the development of the Target Audience Guaranteed (TAG) product does just that. Furthermore, it opens the door to further client-centric product development which both businesses are excited to explore.”

Peter Hunter, Sizmek’s recently appointed APAC General Manager said, “The partnership with Bohemia is indicative of Sizmek’s renewed focus on delivering innovative, transparent and effective results for clients across Australia and the wider APAC region. We’re leading the way when it comes to creating bespoke client solutions and creating successful, long term relationships with agencies.”

He continued, “Since re-launching Sizmek’s AI-powered DSP in July 2018 we have established a truly world-class solution that enables data, creative, and media to work together to drive exceptional outcomes for clients.”

The post Bohemia & Sizmek sign strategic partnership appeared first on Digital Media Marketing News.

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Prudential creates CNY themed AR filter

Prudential has partnered with KRDS Singapore from 2018 to help bolster their social media presence. GramLab is the brainchild of KRDS started with a focus on mobile-first marketing & customized Instagram strategies.

Every year, the global insurance company hosts a grand Carnival with plenty of fun games, rides and activities. And this year, they wanted to effectively leverage the social platforms to create an interactive campaign to build buzz around the Carnival.

Keeping this brief in mind, GramLab proposed an idea of a fun AR Filter on Facebook. The filter, on load, detects the user’s face and prompts them to ‘Open their mouth’, and when they do a roller coaster rolls out of their mouth with screams in the background. The filter also features a design inspired by the popular festival, Chinese New Year.

The agency believes that this filter is an ideal way to create brand awareness, drive engagement and motivate the users to visit the PMBC Carnival.

Besides the filter, the agency also helped develop an engaging microsite where the users can learn more about the carnival, play games and even win bonus credits!

Preetham Venkky, Director at GramLab, said, “We’re happy to be exploring new things on Digital for Prudential every day. We wanted to create an immersive Carnival like experience on Digital and Social for the users. The combined attributes of the microsite and the AR filter will help build the buzz the PMBC Carnival and encourage more visitors. We’re excited to work on more innovative campaigns and achieve success together.”

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APR Expands Into APAC, Hires Jonathan Parker as Managing Director

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : APR Expands Into APAC, Hires Jonathan Parker as Managing Director :

SINGAPORE–(BUSINESS WIRE)–Advertising Production Resources (APR) announced that it has expanded
its Asia-Pacific (APAC) business as part of a strategic effort to better
service regional and global clients.

APR provides advertising production consulting service to marketers
around the globe and has been operating within APAC for nearly nine
years. Jonathan Parker joins the company as Managing Director for the
region, overseeing APR’s growing mix of global, regional, and local
marketing clients.

Prior to joining APR, Parker worked as CEO of Hogarth at Ogilvy USA. In
addition, his extensive career also saw Parker leading Ogilvy & Mather
RedWorks and H&O offerings in North America, growing the production
discipline’s direct client business yearly. Parker has expansive
marketing and management experience in Asia Pacific markets and hubs,
previously working within the region for almost two decades.

“After seven years working within the US, I am delighted to work once
again within Asia-Pacific,” said Parker. “I’m thrilled to be able to
apply my global agency and production experience to APR’s consultancy
model, helping clients optimize their own advertising and content
production ecosystems. Growing a strong Asian offering for the APR
network will be key in ensuring future success for all our clients.”

APR also announced the opening of a business entity in Beijing, China,
to provide more local support to Chinese clients. Jillian Gibbs, APR
Founder and CEO, said, “Expanding the capabilities of our Asia-Pacific
team with the addition of Jonathan and the establishment of an entity in
China was the natural next step to bolstering the growing APAC market
and fulfilling an increasing need.”

About APR

Headquartered in Denver, Colorado, Advertising Production Resources
(APR) is the largest advertising production consultation firm. APR has
over 180 associates in 22 countries of the world with offices in Denver,
New York, Detroit, and London. Founded in 2000 by Jillian Gibbs, APR
provides content production expertise by partnering with global brands,
agencies, and suppliers across all content platforms, including TV
commercials, online videos, social content, websites, banner ads, apps,
mobile content, print and photography, experiential and events. The firm
is a privately-held woman-owned company with women consisting of over
71% of its workforce and is fully certified by the Women’s Business
Enterprise National Council WEBENC) as well as WEConnect International.
APR is a faculty member of the Association of National Advertisers (ANA)
on the subject of advertising production. For more information, please
visit http://www.aprco.com/.


Mark Havenner/Leora Nessim
The Pollack PR Marketing Group

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2GLy28h Source : APR Expands Into APAC, Hires Jonathan Parker as Managing Director – http://bit.ly/2GLy28h

Inland Real Estate Income Trust, Inc. Outlines Strategic Plan for Future Liquidity

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Inland Real Estate Income Trust, Inc. Outlines Strategic Plan for Future Liquidity :

OAK BROOK, Ill.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CRE?src=hash” target=”_blank”gt;#CRElt;/agt;–Inland Real Estate Income Trust, Inc. (“Inland Income Trust” or “the
REIT”), a publicly registered, non-traded real estate investment trust,
announced today a long-term strategic plan to move toward a liquidity
event, most likely through a listing on a public securities exchange, in
the next 24 to 36 months or sooner, market conditions permitting. The
strategic plan centers around owning a portfolio of 100 percent
grocery-anchored shopping centers with lower exposure to big box

“As some forms of retail real estate are in transition, grocery-anchored
neighborhood shopping centers continue to deliver solid performance,”
said Mitchell Sabshon, president and chief executive officer of Inland
Real Estate Investment Corporation. “Grocery-anchored centers have high
levels of foot traffic and serve as a draw for smaller, necessity-based
retailers. We believe that an expanded grocery-anchored portfolio will
allow us to drive operating performance and better position the REIT for
a successful liquidity event.”

As part of this strategy, Inland Income Trust’s management team and
board will consider selling certain non-core assets in its current
portfolio, with the goal of redeploying capital into strategically
located grocery-anchored centers. Inland Income Trust currently owns 59
retail properties in 24 states, totaling more than six million square

Mr. Sabshon added, “Inland Income Trust’s Board of Directors and
management team are committed to creating maximum value over the
long-term for the benefit of our stockholders. Thus, in support of these
strategic goals, Inland Income Trust’s business manager has agreed to
eliminate the payment of all the REIT’s future acquisition and
disposition fees, which we believe will further enhance entity-level

About Inland Real Estate Income Trust, Inc.

Inland Real Estate Income Trust, Inc. was formed to acquire, directly or
indirectly, a portfolio of commercial real estate located throughout the
United States. Inland Real Estate Income Trust, Inc. is focused on
acquiring grocery-anchored retail assets. Inland Real Estate Income
Trust, Inc. is sponsored by Inland Real Estate Investment Corporation.
For more information, please visit www.inland-investments.com.

This press release contains “forward-looking statements” made under
the “safe harbor” provisions of the Private Securities Litigation Reform
Act of 1995. The statements may be identified by terminology such as
“may”, “can”, “would”, “will”, “expect”, “intend”, “estimate”,
“anticipate”, “plan”, “seek”, “appear”, or “believe”. Such statements
reflect the current view of Inland Real Estate Income Trust, Inc. with
respect to future events and are subject to certain risks, uncertainties
and assumptions related to certain factors including, without
limitation, the uncertainties related to the acquisition of any
property, general economic conditions, unforeseen events affecting the
real estate industry or particular markets, and other factors detailed
under Risk Factors in our most recent Form 10-K and subsequent Form
10-Qs on file with the Securities and Exchange Commission.

Although Inland Real Estate Income Trust, Inc. believes that the
expectations reflected in such forward-looking statements are
reasonable, it can give no assurance that such expectations will prove
to be correct. You should exercise caution when considering
forward-looking statements and not place undue reliance on them. Based
upon changing conditions, should any one or more of these risks or
uncertainties materialize, or should any underlying assumptions prove
incorrect, actual results may vary materially from those described
herein. Except as required by federal securities laws, Inland Real
Estate Income Trust, Inc. undertakes no obligation to publicly update or
revise any written or oral forward-looking statements, whether as a
result of new information, future events, changed circumstances or any
other reason after the date of this press release. All subsequent
written and oral forward-looking statements attributable to Inland Real
Estate Income Trust, Inc. or persons acting on its behalf are expressly
qualified in their entirety by the applicable cautionary statements.


Alyssa Campbell, Inland Communications
(630) 218-2887 alyssa.campbell@inlandgroup.com

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2SSw64h Source : Inland Real Estate Income Trust, Inc. Outlines Strategic Plan for Future Liquidity – http://bit.ly/2SSw64h

RWBY Deckbuilding Game Now Available

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : RWBY Deckbuilding Game Now Available :

Free-to-Play Digital Card Game Based on Fan-Favorite Anime-Inspired
Series Now Live for PC and Android, iOS Coming Soon

IRVINE, Calif.–(BUSINESS WIRE)–80Arcade,
a leading independent video game developer, in partnership with media
and entertainment company Rooster
, has launched RWBY (pronounced “Ruby”)
Deckbuilding Game
, a new breed of digital card game bringing the
anime-style series characters of RWBY to life. In RWBY Deckbuilding
Game, players build up their decks during the game to defeat an array of
deadly foes, or join forces in raids to take down powerful villains. The
game has no packs or boosters to chase, so each expansion is a complete
and unique experience right out of the box. RWBY Deckbuilding Game is
available now for free on PC via Steam
and for Android
mobile devices, with iOS coming soon!

“At 80Arcade, we strive to develop games that are easy to learn but hard
to master, and couple them with stunning art and intricate themes,” said
Matthew Scott, Partner at 80Arcade. “RWBY’s unique set of characters is
a natural fit for a competitive card game, and we’re thrilled to bring
the game to RWBY’s passionate fan-base.”

RWBY Deckbuilding Game is a new digital card game set in the world of
Remnant, bringing the characters of RWBY to life. Players battle with
fan-favorites Ruby, Weiss, Blake, Yang, Jaune, Nora, Pyrrha, or Ren as
they upgrade decks for victory.

  • Players build their decks as they play by buying cards from a shared
    pool to create powerful synergies and conquer their opponents and
    powerful in-game bosses.
  • Play against the AI or with up to three friends in Quick Match or
    invite only games.
  • Unlock Relic Adventure mode which allows players to challenge the AI
    to defeat the diabolical boss and win the Relic frame version of their
  • Purchase Raids that offer players the opportunity to team up with
    friends or other players to take down mighty villains and earn
    incredible rewards

“I’m so excited for RWBY fans to play this game and experience RWBY in a
whole new way,” said Kerry Shawcross, writer/director of RWBY. “The RWBY
Deckbuilding Game gives RWBY fans a new way to experience the world of

In a world filled with horrific monsters bent on death and destruction,
humanity’s hope lies with four huntresses, Ruby Rose, Weiss Schnee,
Blake Belladonna, and Yang Xiao Long. Though each may be powerful on
their own, these four girls must overcome dark forces and work as a team
if they truly hope to become the next generation of Remnant’s
protectors. RWBY is the first western-style anime to be distributed in
Japan and is produced by Rooster Teeth in Austin, Texas.

RWBY Deckbuilding Game is available now for free on Steam
and Android,
with iOS coming soon. For more information about RWBY Deckbuilding
, visit: https://www.games.roosterteeth.com/rwbydg/

You can view the trailer this link.

About 80Arcade

80Arcade is a privately held, worldwide video game publisher formed in
2018 with a focus on “casual fun” entertainment products. The company
works with popular licensors and creators to extend their vision into
games that are for everyone, games that are easy to learn and endlessly
engaging. 80 Arcade develops content for Mobile, Console and PC.

Founded by industry veterans and key development, sales, and marketing
personnel, 80Arcade is focused on three primary channels of distribution
including traditional game distribution, non-traditional retail
channels, and digital download on gamersfirst.com and other networks.
Follow 80Arcade on Twitter at @80Arcade, on Facebook at https://www.facebook.com/80ArcadeGames/,
and visit www.80Arcade.com
for details on all of Little Orbit’s titles.


Rooster Teeth is a pioneering media and entertainment company
responsible for some of the biggest online series in history, such as
the award-winning and longest-running web series, Red vs. Blue. They
also produce the globally acclaimed animated series RWBY, the first
western anime series to be distributed in Japan; the award-winning
Rooster Teeth Podcast; and Immersion, a reality format that brings video
game theory to the real world. Rooster Teeth has a massive global
footprint of more than 45 million subscribers to its YouTube Network, 5
million unique monthly visitors to its RoosterTeeth.com hub and 3
million registered community members. The company was founded in 2003,
and is a subsidiary of Otter Media, a WarnerMedia company. Discover more
at RoosterTeeth.com.


Liz Roland

Rooster Teeth
Sophie Turcotte

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2S7Q5Yi Source : RWBY Deckbuilding Game Now Available – http://bit.ly/2S7Q5Yi

GREATER MSP Names Peter Frosch CEO

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : GREATER MSP Names Peter Frosch CEO :

Current Senior Vice President and Chief of Staff has bold plans to
accelerate regional business growth, innovation, inclusion and talent

SAINT PAUL, Minn.–(BUSINESS WIRE)–GREATER MSP, the economic development partnership for the greater
Minneapolis and Saint Paul area, has named Peter Frosch as its new CEO.
He will assume his new post on March 22 at GREATER MSP’s Investor

Frosch has held leadership positions at GREATER MSP for 6 years, most
recently serving as senior vice president of strategy and partnerships
and chief of staff. He will succeed Michael Langley, the organization’s
founding CEO. Langley announced his plans to retire in May 2018, after 8
years of service.

“Today, GREATER MSP is recognized internationally as one of the
country’s leading regional economic development organizations, and Peter
has played a key role in our success,” said Langley.

The GREATER MSP board of directors selected Frosch after conducting a
broad nationwide executive search, according to Tim Welsh, board chair.

“Peter will lead GREATER MSP into a new era of bold innovation, growth
and even greater partnership that will fuel our region’s continuing
ascent,” said Welsh. “We are grateful to Michael for his years of
foundational leadership which helped establish GREATER MSP as a
collaborative growth catalyst for the region.”

Internationally recognized as a leader in economic development, Frosch
has played a leadership role at GREATER MSP by creating and executing
numerous ground-breaking strategic initiatives that have become national
best practices.

For example, “Make It. MSP.™” – the talent and attraction initiative for
the Minneapolis Saint Paul region – was recognized as the country’s best
talent effort in 2018 by the International Economic Development Council.
Frosch also developed the Regional Indicators Dashboard, a comprehensive
assessment of the region’s economic performance, now widely emulated by
other cities and regions across the country.

Frosch has been at the center of an effort that began in 2017 to
accelerate GREATER MSP’s impact in the community. Working with the Board
of Directors and dozens of other leaders throughout the region, Frosch
helped shape “Partnership 2.0” a new vision, mission and structure for
GREATER MSP that places it at the forefront of economic development
groups nationwide.

“The GREATER MSP partnership is diverse, innovative and growing fast,”
said Frosch. “Incredible leaders from across this region are working
together through GREATER MSP to help our region compete and win the
global competition for jobs and talent. The opportunity to lead this
partnership is an honor, and I am excited about the big things we will
accomplish together.”

Frosch comes to the role of CEO with 15 years of experience building
cross-sector partnerships leading to transformative results. As a
legislative director for Congresswoman Betty McCollum, Frosch helped
secure federal funding for the Green Line Light Rail and restoration of
Saint Paul’s Union Depot. Frosch also created bipartisan legislation
with the Global Food Security Act to address the global hunger
crisis, which was signed by President Obama in 2016.

In a previous position as director at Minneapolis-based Environmental
Initiative, Frosch collaborated with former Minnesota Governor Tim
Pawlenty to create Clean Water Legacy, a two-year, statewide initiative
involving 60 organizations for a solution to the state’s water pollution
challenge supported by both parties. This statewide effort resulted in
passage of the nation’s first constitutional amendment to protect clean
water, parks, habitat and the arts.

In 2018, Frosch was named to the Minneapolis-St. Paul Business Journal’s
40 under 40. He holds a bachelor’s degree from Northwestern University
in Chicago and a master’s in international relations from Dublin City
University, Dublin, Ireland, where he studied as a George Mitchell

GREATER MSP is the economic development
partnership for the 16-county Minneapolis Saint Paul region. Over 200
leading businesses, universities, cities, counties, philanthropies and
others are working together to accelerate the competitiveness of the
16-county regional economy and drive inclusive economic growth through
job creation, capital investment and the execution of strategic


Tom Jollie, (o) 612-455-1716, (m) 651-335-7897

Wendy Blackshaw, (o) 651-287-1347, (m) 612-239-3941

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2N6Ro97 Source : GREATER MSP Names Peter Frosch CEO – http://bit.ly/2N6Ro97

Six Ways to a Healthy Heart According to Mache Seibel, MD

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Six Ways to a Healthy Heart According to Mache Seibel, MD :

BOSTON–(BUSINESS WIRE)–According to American
Heart Association’s 2018 statistics
, cardiovascular disease accounts
for nearly 836,546 deaths in the U.S. That’s about one of every three
deaths, and about 92.1 million American adults are living with some form
of cardiovascular disease or the after-effects of stroke.

“Some of this rise in heart disease may be attributed to the stricter
guidelines defining high blood pressure, which the American Heart
Association began enforcing in 2017 along with the American College of
Cardiology,” says Mache
Seibel, MD

But other reasons that we can change to lower risk include:

  1. A sedentary life style including prolonged sitting in cars, in
    front of TVs and computers, and not enough exercise can increase your
    risk. Ideally, you need 30 minutes of moderate to vigorous exercise
    three to five times a week. Try to get five minutes of movement every
    hour or get a standing desk and walk 10,000 steps a day.
  2. Stress – Government shutdowns, hurricanes and freezing
    temperatures, political differences, economic uncertainty, and so much
    more make stress a significant part of almost everyone’s life. Over
    long periods of time, the added stress hormones strain the heart.
  3. Sleep difficulties – Poor sleep not only makes you tired, it
    silently increases the risk of heart disease and diabetes, a deadly
  4. Sugar – Americans now eat almost their weight in sugar every
    year, contributing to obesity, heart disease and even Alzheimer’s.
    What’s harming you may be on your plate.
  5. Smoking – Quitting smoking may be the most immediate health
    benefit you can give yourself.
  6. Suffering Silently – For women entering menopause, fear of
    estrogen and hormone therapy has resulted in 80% fewer women taking
    hormones today than in 2002. And that has been accompanied by an
    increased risk of heart disease and premature death in women. The
    Estrogen Fix
    explains how women who take estrogen at the right
    time live longer than those who don’t and have a lower risk of heart

A warning, however, from the latest 2019
shows HRT tablets are associated with increased blood clot
risk—but not patches, creams, or gels
. Hot flashes during menopause
are not just about quality of life but may also be linked to the risk of
heart issues, making it even more important to combat them.

Hormone therapy in the form of transdermal (through the skin) estrogen
gel like Divigel
has been found to be the best and safest way to reduce hot flashes
because, unlike estrogen pills, transdermal estrogen appears not to
increase blood clotting. Women who are pregnant or nursing, cancer
patients, and menopausal women avoiding hormone therapy or those who are
on HT but still experiencing vaginal dryness can find estrogen-free
relief with over the counter options such as Replens
, which promotes the healing of the vaginal tissues and
naturally restores moisture.

“You owe it to yourself to figure it out, so you don’t have to tough it
out,” adds Seibel.


Jaimie Weiner

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2GJiXnG Source : Six Ways to a Healthy Heart According to Mache Seibel, MD – http://bit.ly/2GJiXnG

Webcast Metrics® Ranks the Top Digital Audio Properties in the U.S. and Latin America for October 2018

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Webcast Metrics® Ranks the Top Digital Audio Properties in the U.S. and Latin America for October 2018 :

®, the leading technology provider for the audio industry,
today released its monthly Ranker in the U.S. and
Latin America
 for October 2018, providing insight into the top
streaming audio providers in both regions for the month of October.

During this month, all measured clients within the U.S. reported a total
of 6,148,460 Average Active Sessions (AAS) during the Monday through
Friday 6:00am to 8:00pm daypart, and 5,156,895 AAS during the Monday
through Sunday 6:00am to Midnight daypart. All metrics within the
Webcast Metrics rankers include both ad-supported and non-ad supported
listening, globally, and in the US.

Triton Digital’s Monthly Ranker is a listing of its top 20 clients’
digital audio stations and networks measured by the Media Rating Council
(MRC) accredited Webcast Metrics® audience measurement platform. Webcast
Metrics uses a proprietary platform to track audience data and convert
it to audience metrics that can be easily understood by stations,
publishers and advertisers. Unlike other measurement solutions, Triton’s
Webcast Metrics information is based on census data, rather than
consumer surveys, providing the most accurate information.

Full results of the October 2018 Rankers can be found here: https://www.tritondigital.com/resources/monthly-rankers/rankers-archive

About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading online
audio measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.


Kristin Charron
Triton Digital
+1 514 448 4037

. From Business Wire – Marketingtools365(COMM) – ATOM http://bit.ly/2GIDbxT Source : Webcast Metrics® Ranks the Top Digital Audio Properties in the U.S. and Latin America for October 2018 – http://bit.ly/2GIDbxT