Campaign Monitor Grows U.S. Self-Serve Business by 70 Percent

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Tech company focused on brand refresh, revamped product offerings and
recruiting top talent in 2018

NASHVILLE, Tenn.–(BUSINESS WIRE)–A year after the merger which brought together Campaign Monitor, Emma
and Delivra — creating a suite of email marketing solutions for
businesses of any size — Campaign
Monitor
’s self-serve U.S. business has grown 70 percent, adding
well-known businesses like Zagat. Alongside this growth, Campaign
Monitor has recruited notable talent and undergone a complete rebrand of
two platforms.

“The marketing landscape is constantly evolving, which means companies
are looking to the Campaign Monitor family of brands to stay apprised of
the latest email marketing techniques,” said Wellford Dillard, CEO of
Campaign Monitor. “Our 2018
Email Marketing Industry Report
showed 25 percent of marketers
planned on significantly increasing spend on email and we believe this
percentage will continue to rise in 2019, as marketers rely on email to
deliver the highest ROI of any digital channel.”

The company’s 70 percent growth of the self-serve U.S. business has been
a direct result of renewed focus on client needs, industry gaps and
product solutions. As a result, Campaign Monitor has revamped its brand
identity to differentiate the company and platforms from the sea of
martech competition. The brand refresh includes updated websites for
each platform which are more intuitive and responsive to customer needs
and provide clear differentiation for each product offering.

“We have spent the past year focusing on integrating the businesses and
focusing on differentiating each of our platforms to solve industry
specific issues. This new focus has allowed us to better serve our
customers in a variety of verticals. Emma
HQ
is a great example. This innovative new email marketing platform
at Emma solves many of the unique problems faced by franchises and
multi-location businesses who need to manage mailings for a few dozen to
thousands of locations or departments and ensure cohesive branding in
all emails,” continued Dillard.

In the second half of 2018, Campaign Monitor added a number of seasoned
executives to help drive strategy, accelerate growth and further
increase the company’s focus on its employees. Some of these team
members
include:

  • HR and talent management expert Sharon Strauss, as Chief People
    Officer, previously at GellWellNetwork, as well as Tiffany & Co.,
    CitiGroup and Dunkin’ Brands
  • B2B marketing expert Shane Phair, as Chief Marketing Officer, formerly
    at Cleo
  • Consumer brand strategist Akerho Oghoghomeh as Vice President of Brand
    Strategy and Communications, coming from RedBull

About Campaign Monitor

Campaign Monitor is a global marketing technology company specializing
in email marketing with the mission of providing customers the tools to
create meaningful connections with their audience. Together with Emma
and Delivra, we strive to provide the best product and services for our
customers, ranging from email marketing platforms for teams of all
sizes, to easy-to-use tools that allow marketers to send targeted
newsletters to grow their business. For more information about the
Campaign Monitor family of brands, visit https://www.campaignmonitor.com/.

Contacts

Media:
Megan Rufty, Allison+Partners; 202-591-1138; CampaignMonitor@allisonpr.com

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