Call of Duty® World League (CWL) Adds New Sponsors for 2019 Season

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Call of Duty® World League (CWL) Adds New Sponsors for 2019 Season :

MTN DEW AMP, ASUS Join for Upcoming Season

SANTA MONICA, Calif.–(BUSINESS WIRE)–#CWLPS4–As the 2019 season of the Call of Duty® World League, Presented by
PlayStation®4, kicks off this Friday, today Activision Blizzard Esports
Leagues revealed the lineup of new and returning sponsors. The CWL
welcomes back presenting sponsor PlayStation®4 alongside returning
sponsors ASTRO and SCUF Gaming. Additionally, the CWL proudly welcomes
MTN DEW AMP and ASUS as new promotional sponsors.

“Strong sponsors not only amplify the exceptional experience for
players, spectators and fans across Call of Duty World League community,
but also help us welcome new fans from around the world,” said Brandon
Snow, Senior Vice President, Chief Revenue Officer of Activision
Blizzard Esports Leagues. “New sponsors MTN DEW AMP and ASUS alongside
returning sponsors PlayStation 4, ASTRO, and SCUF Gaming all share our
vision of continued growth in esports. We look forward to working with
our entire roster of sponsors starting this week at CWL Las Vegas and
beyond to deliver the most exciting CWL season yet.”

“MTN DEW AMP GAME FUEL is thrilled to join this year’s Call of Duty
World League season,” said Erin Chin, senior director, marketing,
Mountain Dew. “We’re kicking off the sponsorship at the Las Vegas
competition and giving attendees an exclusive first taste of the
beverage ahead of its 2019 launch. MTN DEW AMP GAME FUEL, the first
drink made by gamers, for gamers, will excite gamers looking to take
their gaming experience to the next level.”

“ASUS Republic of Gamers is proud to be providing the VG245H console
gaming monitor for the CWL 2019 season, helping to deliver the best in
class console gaming experience on the world’s largest stage. Both
professional and amateur console gamers have recognized the importance
of using a monitor with minimal input lag, low response times and a
higher refresh rate as key to raising the bar for competitive gaming. We
look forward to the most competitive CWL season yet,” said Vivian Lien,
Head of Global Marketing for Gaming at Republic of Gamers, and Chief
Marketing Officer at ASUS North America.

“ASTRO Gaming is back, sponsoring with the CWL for the 2018-19 season,”
said Aron Drayer, VP of Marketing for ASTRO. “We’ll have our booth
onsite at every LAN event to interact with the passionate CWL fans and
athletes. We’re continuing to reward the top performing player at each
LAN event with our custom designed MVP trophy. We’re powering Listen-Ins
during every broadcast, and of course we’re bringing back the popular
Trading Shots weekly video segments. We’re huge fans of Black Ops 4 and
look forward to another great year of CWL competition!”

“Call of Duty esports and professional gaming are deeply rooted into our
core DNA. We first designed SCUF controllers 8 years ago to cater for
the fast action and competitive demands of Call of Duty esports, so it’s
very humbling to see how far Call of Duty esports has come and seeing
esports develop as a true industry,” said Duncan Ironmonger, CEO &
Founder of SCUF Gaming. “Without Call of Duty esports, we would not be
where we are so I thank everyone who has been involved in its growth,
success and another year with the Call of Duty World League.”

The 2019 season, featuring Activision’s Call of Duty®: Black Ops 4
developed by Treyarch, begins with CWL Las Vegas, which begins
broadcasts at 2:00 PM PT on Friday, December 7, across, as well as within the in-game viewer
exclusively in the PlayStation®4 version of Call of Duty: Black Ops 4.

Follow the Call of Duty World League on Twitter
and Instagram
for the latest CWL updates. For live broadcasts and Video on Demand,

About Activision

Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world and
is a division of Activision Blizzard, Inc. (NASDAQ: ATVI), an S&P 500
company. More information about Activision and its products can be found
on the company’s website, or
by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing’s expectations,
plans, intentions or strategies regarding the future, including
statements about the expected dates, features and events of the Call of
Duty World League, including CWL Las Vegas, are forward-looking
statements, that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing’s actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard’s most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

© 2018 Major League Gaming Corp. ACTIVISION, CALL OF DUTY, CALL OF DUTY:
BLACK OPS and CALL OF DUTY WORLD LEAGUE are trademarks of Activision
Publishing, Inc.


Xav de Matos
Public Relations Manager, CWL

. From Business Wire – Marketingtools365(COMM) – ATOM Source : Call of Duty® World League (CWL) Adds New Sponsors for 2019 Season –