Bluecore Strengthens Engineering Team With Appointment of SVP, Engineering David Dyar

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Retail Marketing Technology Company Invests in R&D Capabilities,
Builds Out Engineering Team To Scale Technology To Meet Expanding Needs
of Retailers

the retail marketing technology company that more than 400 retailers
rely on to launch highly personalized campaigns at scale, today
announced David Dyar has joined the company as its new SVP of
Engineering. Previously, David was VP of Engineering at Bazaarvoice. In
his new role, David will focus on expanding Bluecore’s engineering team
and scaling the company’s efforts to deliver AI-based products. This
will involve integrating the new products with Bluecore’s data set of
over 500 million unique customer IDs and a product set larger than
Walmart and second only to Amazon.

David has a deep technical background coupled with two decades of
experience in R&D and Operations at companies large and small. He began
his career at IBM and grew to managing over 1000 employees. As VP of
Engineering at Bazaarvoice, David was responsible for the scalable
platforms and advanced technologies that thousands of brands and
retailers relied on to provide a more engaging shopping experience to
consumers, through content.

David will play a central role in the maturity of our technology as he
scales and leads our engineering team and as Bluecore establishes itself
as a core revenue-generating component of the retail marketing stack,”
said Fayez Mohamood, CEO and Co-founder of Bluecore. “His previous
experience scaling teams and tackling difficult technical challenges,
coupled with his deep knowledge of retail technology, is the ideal
expertise our team needs to scale our platform that uniquely connects
customer data, onsite behavior and retailers’ product sets to launch
personalized marketing campaigns.”

Bluecore has made it a priority since its founding to invest heavily in
its engineering talent and R&D capabilities, which has made it an
especially exciting time to join the team,” said Dyar. “Personalized
marketing is still far too difficult for retailers to execute–Bluecore
has automated personalization in a way that a human simply couldn’t do,
for millions of users at a time, redefining retail marketing.”

This news follows closely the announcement of Bluecore India, its new
hub for innovation and best-in-class engineering.

About Bluecore

is a retail marketing technology company that empowers marketers to
launch any personalized campaign in 60 seconds through a single platform
that connects real-time product and customer data. More than 400 retail
brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and
Best Buy Canada, use Bluecore to deploy triggered communications across
email, social media, search and display. Bluecore’s AI-driven
decisioning engine determines the timing and content for the next-best
communication based on insight into individual shoppers’ onsite
behaviors and how specific product shifts influence their actions. All
of this drives relevance for shoppers and increased revenue with less
effort for brands. Learn more at


Kieran Powell

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