Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Barnes & Noble Reports Holiday Sales Results :
Comparable Store Sales Increase 4.0% between Black Friday and New
NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS) today reported comparable
store sales increased 4.0% between Black Friday and New Year’s Day and
1.3% for the nine-week holiday period ending December 29, 2018, making
the best comparable sales performance for the Company in several years.
Our new advertising campaign and improved website contributed to the
solid results, as did our buy online and pick up in store initiative.
The Company also increased promotional offers, which increased markdowns
as well as sales.
“Although we got off to a slow start, sales picked up momentum as we
moved deeper into the season, and we finished strongly in accordance
with our expectations,” said Len Riggio, Chairman of Barnes & Noble,
Inc. “The entire organization deserves credit for our great results,
especially our 23,000 local booksellers.”
The Company said that due to the increased advertising expenditure and
increased promotional activity, earnings guidance may be reduced by as
much as 10%.
Barnes & Noble, Inc. will report third quarter earnings and provide an
update on guidance on or about February 28, 2019.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is the nation’s largest retail
bookseller, and a leading retailer of content, digital media and
educational products. The Company operates 630 Barnes & Noble bookstores
in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com).
The Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features digital books, periodicals and comics, and offers the ability
to enjoy content across a wide array of popular devices through Free
NOOK Reading Apps™ available for Android™, iOS® and Windows®.
General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at www.barnesandnobleinc.com.
BKS – Financial
This press release contains certain forward-looking statements (within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended) and
information relating to Barnes & Noble that are based on the beliefs of
the management of Barnes & Noble as well as assumptions made by and
information currently available to the management of Barnes & Noble.
When used in this communication, the words “anticipate,” “believe,”
“estimate,” “expect,” “intend,” “plan,” “will,” “forecasts,”
“projections,” and similar expressions, as they relate to Barnes & Noble
or the management of Barnes & Noble, identify forward-looking statements.
Such statements reflect the current views of Barnes & Noble with respect
to future events, the outcome of which is subject to certain risks,
including, among others, the general economic environment and consumer
spending patterns, decreased consumer demand for Barnes & Noble’s
products, low growth or declining sales and net income due to various
factors, including store closings, higher-than-anticipated or increasing
costs, including with respect to store closings, relocation, occupancy
(including in connection with lease renewals) and labor costs, the
effects of competition, the risk of insufficient access to financing to
implement future business initiatives, risks associated with data
privacy and information security, risks associated with Barnes & Noble’s
supply chain, including possible delays and disruptions and increases in
shipping rates, various risks associated with the digital business,
including the possible loss of customers, declines in digital content
sales, risks and costs associated with ongoing efforts to rationalize
the digital business, risks associated with the eCommerce business,
including the possible loss of eCommerce customers and declines in
eCommerce sales, the risk that financial and operational forecasts and
projections are not achieved, the performance of Barnes & Noble’s
initiatives including but not limited to new store concepts and
eCommerce initiatives, unanticipated adverse litigation results or
effects, potential infringement of Barnes & Noble’s intellectual
property by third parties or by Barnes & Noble of the intellectual
property of third parties, and other factors, including those factors
discussed in detail in Item 1A, “Risk Factors,” in Barnes & Noble’s
Annual Report on Form 10-K for the fiscal year ended April 28, 2018, and
in Barnes & Noble’s other filings made hereafter from time to time with
Should one or more of these risks or uncertainties materialize, or
should underlying assumptions prove incorrect, actual results or
outcomes may vary materially from those described as anticipated,
believed, estimated, expected, intended or planned. Subsequent written
and oral forward-looking statements attributable to Barnes & Noble or
persons acting on its behalf are expressly qualified in their entirety
by the cautionary statements in this paragraph. Barnes & Noble
undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise after the date of this communication.
Mary Ellen Keating
Barnes & Noble, Inc.
Investor Relations and Corporate Finance
& Noble, Inc.
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