#jobs Director of Communications and Marketing | Westchester Country Day School

Marketing Jobs – MarketingTools365 – Mktg Jobs – Marketing Tools 365 – ///// Business Marketing jobs and Mktg Jobs : Director of Communications and Marketing | Westchester Country Day School : High Point, North Carolina, The Director of Communications and Marketing is a 12-month, administrative position charged with advancing the following institutional priorities:

Plan and execute programs that enhance the visibili . From MarketingHire.com Search Results https://ift.tt/2Y4axxs

#Books Essentials of Marketing : A Marketing Strategy Planning Approach by E. Jerome…

Marketing Books – MarketingTools365 – Mktg Books – Marketing Tools 365 – //// Business Marketing Books & Mktg Books : Essentials of Marketing : A Marketing Strategy Planning Approach by E. Jerome… :

$0.99 (0 Bids)
End Date: Sunday Mar-24-2019 18:07:03 PDT
Bid now | Add to watch list

. From https://ift.tt/2JlLUcl

#Books Marketing by Chris Fill, Paul Baines (Paperback, 2014)

Marketing Books – MarketingTools365 – Mktg Books – Marketing Tools 365 – //// Business Marketing Books & Mktg Books : Marketing by Chris Fill, Paul Baines (Paperback, 2014) :

£4.99 (0 Bids)
End Date: Monday Mar-25-2019 12:46:41 GMT
Bid now | Add to watch list

. From https://ift.tt/2TLJvMQ

Survey Finds B2B Brands are Not Prepared for Today’s High-Stakes Issues

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Survey Finds B2B Brands are Not Prepared for Today’s High-Stakes Issues :

  • 86% of business leaders take values into account when making
    important buying or partner organization decisions
  • 80% of business leaders and 70% of senior marketers would terminate
    a business relationship with a supplier based on a failure to address
    a high-stakes communications issue
  • 82% of consumers say they would consider ditching a brand if they
    were associated with a partner or supplier that handled a high-stakes
    issue in a way that violated their personal values
  • In the US, the top three high-stakes issues for consumers are
    immigration, income and wage gaps and political corruption

NEW YORK–(BUSINESS WIRE)–Hotwire, a global communications agency, today released research
analyzing the role of high-stakes leadership in today’s Post
Business-to-Business (B2B) world, where the lines between B2B and
Business-to-Consumer (B2C) marketing are blurred, end-user and consumer
audiences collide, and high expectations towards all brands are
persistent.


The key findings show that 8 in 10 business leaders would end a
relationship with a partner based on the failure to address high-stakes
communications issues, such as data security, income and wage gaps, or
sexual harassment, among other wide-ranging issues. While 82% of
consumers say they would consider dropping a brand if it were associated
with a partner or supplier that handled a high-stakes issue in a way
that violated their values.

“Every day we see headlines that bring companies to their knees,” said
Sahana Jayaraman, EVP, Global Head of Strategy & Marketing Services at
Hotwire, “From #MeToo to gender diversity, to pay equity, the list is
endless. The reality is that we live in a high-stakes era in which every
issue can be ‘the issue’ that shapes your reputation. Consumer
expectations toward brands are changing, and unlike before, the pressure
to take a stand on values exists now for B2B and not just B2C.”

Hotwire’s latest report turns to a mix of marketing leaders, business
decision makers and consumers to determine how high-stakes leadership
can impact the business’ bottom line, specifically exploring how a
brand’s grasp on its core values and its preparation for crisis events
can play a role in mitigating the negative backlash of a crisis.

According to the report,
nearly 60% of senior marketers have been involved in a high-stakes
communications event either at their current or previous organization,
and nearly 70% of business leaders worry about a high-stakes
communications event. On top of this, half of marketers (50%) agree that
having clearly defined values is the number one thing they can do to
prepare for a high-stakes event. With only 31% of senior marketers and
22% of business leaders citing that their company has core values that
would fully guide them during a high-stakes event, it’s no surprise why
brands are worried. According to 65% of marketers and 63% of business
leaders customer loss and brand reputation rank as the two most
prevalent concerns in the event of a crisis.

When it comes to preparation, the data indicates that marketing leaders
are not as prepared as they should be, although 78% of senior marketers
say that high-stakes issue planning is at least as important as any
other factor in their marketing and communications plan. However, 45% of
marketing leaders don’t have a current high-stakes communication plan in
place. Yet less than half (48%) of the marketers surveyed feel that
their company’s communications reflect core values a majority of the
time, and 53% say they’re vulnerable to damaging impacts of a
high-stakes communications event.

In terms of putting a stake in ground on high-stakes issues, 61% of
senior marketers and 57% of business leaders say their organization
should do more to take a stand on key issues.

Importance of values in a Post B2B world

When it comes to consumers, nine out of 10 are conscious of their
personal values and are prepared to align them to their spending habits.
Over three-quarters (76%) of consumers make an effort to buy products
and services in line with their beliefs. On the flip side, nearly 50% of
these consumers admit to having ditched a product or service because the
company violated their personal ideals.

Of the many high-stakes issues that consumers want companies to take a
stand on, the top five global interests include protecting the
environment (26%), sexual harassment (23%), climate change (22%), data
security (21%), and income and wage gaps (21%). In the US specifically,
the top three concerns among consumers include immigration (44%), income
and wage gaps (38%), and political corruption (37%).

“Brands must be prepared for anything and everything – if they find
themselves debating until the last hour when an issue strikes, they will
suffer hard,” Jayaraman said. “However, high stakes-issues don’t just
pose threats, but also present huge opportunities. If brands are clear
on their values, and know where they stand on issues as an organization,
then they will be better prepared to navigate swiftly through a
high-stakes issue.”

To read the full report High-Stakes Leadership in a Post B2B World,
please click here.

Notes to editor

This research was carried out by Sapio Research on behalf of Hotwire
from December 2018 to January 2019, via surveys among three distinct
groups: 658 CMO’s and senior communications executives at B2B and B2C
companies; 688 general business decision makers at B2B and B2C
companies; and 6,218 consumers. The research was conducted across the
following countries:

  • US
  • UK
  • Spain
  • Italy
  • Mexico
  • Germany
  • France
  • Australia

About Hotwire

Hotwire, the global communications agency, helps CMOs better engage and
connect with their customers. From Sydney to San Francisco, we operate
with a borderless mind-set across 22 locations including the UK, US,
France, Germany, Spain, Italy and Australia, together with co-branded
partners Yellow Communications in the Netherlands and Belgium, Active
DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate
partners.

For more information, please visit www.hotwireglobal.com

About Enero

The Enero Group limited, a boutique network of marketing and
communication businesses, is listed on the Australian Securities
Exchange (ASX: EGG). The group includes advertising agency BMF, PR
agencies CPR, Frank and Hotwire, strategic consultancy Naked
Communications, digital agency Orchard, research consultancies The
Leading Edge and The Digital Edge, and agencies OB media and Precinct.

For more information, please visit www.enero.com

Contacts

Hotwire
Sharon Kane
Sharon.kane@hotwireglobal.com

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2HFHElo Source : Survey Finds B2B Brands are Not Prepared for Today’s High-Stakes Issues – https://ift.tt/2HFHElo

#Books Marketing by Chris Fill, Paul Baines (Paperback, 2014)

Marketing Books – MarketingTools365 – Mktg Books – Marketing Tools 365 – //// Business Marketing Books & Mktg Books : Marketing by Chris Fill, Paul Baines (Paperback, 2014) :

£3.99 (0 Bids)
End Date: Monday Mar-25-2019 12:48:28 GMT
Bid now | Add to watch list

. From https://ift.tt/2Fd1Xnu

#Books Competitive Marketing – A Strategic Approach – by John O’Shaughnessy (Paperback)

Marketing Books – MarketingTools365 – Mktg Books – Marketing Tools 365 – //// Business Marketing Books & Mktg Books : Competitive Marketing – A Strategic Approach – by John O’Shaughnessy (Paperback) :

£2.50 (0 Bids)
End Date: Thursday Mar-28-2019 12:24:18 GMT
Bid now | Add to watch list

. From https://ift.tt/2TaEvMw

NantHealth® and Northwest Fire Fighters Benefits Trust (NWFFT) Join Forces to Provide GPS Cancer® and Liquid GPS to Trust Covered Members

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : NantHealth® and Northwest Fire Fighters Benefits Trust (NWFFT) Join Forces to Provide GPS Cancer® and Liquid GPS to Trust Covered Members :

CULVER CITY, Calif.–(BUSINESS WIRE)–NantHealth, Inc. (NASDAQ: NH), announced an agreement with Northwest
Fire Fighters Benefits Trust (NWFFT), one of the largest firefighter
healthcare trusts in the U.S., to ensure all NWFFT covered plan members
with access to NantHealth’s GPS Cancer and Liquid GPS molecular
profiling tests. Comprehensive molecular information may enable
physicians to make personalized treatment strategies for cancer based on
the individual’s tumor and genetic profile. NWFFT is present in the
states of Alaska, Connecticut, Idaho, Illinois, Nevada and Washington.

“Firefighters risk their lives every day for public safety, often
exposing themselves to carcinogens. Cancer rates are much higher in
firefighters than the average population, and each NWFFT covered member
deserve to have the most innovative and comprehensive tools available to
fight this disease. Ensuring access to GPS Cancer and Liquid GPS tests
from NantHealth is the right things to do,” said Trust Chairman Greg
Markley.

GPS Cancer® offer a comprehensive molecular profile providing precision
insights that include the analysis of a patient’s tumor genome compared
to their normal genome and uses DNA sequencing (20,000 genes, 3 billion
base pairs) with RNA expression (over 200,000 transcripts) unique to
each patient. In addition, pharmacogenomic analysis is provided that may
indicate genetic influences to certain cancer treatment drugs. This
robust test report provides more information that may guide oncologists
to eliminate potential false positive drug targets and tailor treatment
decisions for the best possible outcomes based on a patient’s unique
profile.

Liquid GPS is a blood-based molecular test that allows oncologists to
analyze specific mutational targets when tumor tissue is not available
with cfDNA and cfRNA, and provides the ability to monitor mutational
response to treatment evaluating quantitative cfRNA.

“Cancer is impacting the lives of firefighters at a greater rate than
we’ve seen in the past and as compared with the general population in
the U.S., making it crucial to provide them with the most advanced
healthcare strategies and technology available,” said Dr. Sandeep
“Bobby” Reddy, Chief Medical Officer of NantHealth. “We are steadfast in
our commitment to support the brave men and women of NWFFT, which was
made possible through our deeply trusted partnership with the
International Association of Fire Fighters.”

About NantHealth

NantHealth, a member of the NantWorks ecosystem of companies, provides
leading solutions across the continuum of care for physicians, payers,
patients and biopharmaceutical organizations. NantHealth enables the use
of cutting edge data and technology towards the goal of empowering
clinical decision support and improving patient outcomes. NantHealth’s
comprehensive product portfolio combines the latest technology in
molecular analysis (GPS Cancer® and Liquid GPS®),
payer/provider platforms that exchange information in near-real time
(NaviNet and Eviti), and connected care solutions that deliver Medical
Device Interoperability (MDI). NantHealth’s GPS Cancer®
molecular profiling provides comprehensive DNA & RNA tumor-normal
profiling combined with pharmacogenomics analysis. Liquid GPS®
provides non-invasive testing of cfDNA and cfRNA to monitor cancer
mutations and potentially select targeted therapies, chemotherapies, and
immunotherapies. For more information, please visit www.nanthealth.com.

About Northwest Fire Fighters Benefits Trust

Northwest Fire Fighters Benefits Trust (NWFFT) is a Union-sponsored
Health and Welfare Trust fund available to fire departments across the
United States. Launched in 2013, NWFFT brings firefighters and their
families’ comprehensive, affordable and sustainable health plans. NWFFT
creates a “like risk” pool of firefighters that provides access to both
active and retiree health insurance. NWFFT is currently serving
participating Locals in the states of Alaska, Connecticut, Idaho,
Illinois, Nevada and Washington.

Contacts

NANT
Jen Hodson
562-397-3639
Jen@nant.com

NWFFT
Consultants at DiMartino
1-206-309-NWFF(6933)
becky@dimarinc.com

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2UK1504 Source : NantHealth® and Northwest Fire Fighters Benefits Trust (NWFFT) Join Forces to Provide GPS Cancer® and Liquid GPS to Trust Covered Members – https://ift.tt/2UK1504

Horizon Pharma plc Wins PR News CSR Award for Partnership with Perspectives Math and Science Academy

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Horizon Pharma plc Wins PR News CSR Award for Partnership with Perspectives Math and Science Academy :

DUBLIN–(BUSINESS WIRE)–Horizon Pharma plc (Nasdaq: HZNP) announced today that it has won a PR
News CSR Award in the Corporation category for its impactful partnership
with Chicago-based charter school, Perspectives Math and Science Academy
(MSA). A video highlighting the partnership can be found here.

PR News’ CSR Awards celebrate organizations committed to making the
world a better place through innovative corporate social responsibility
initiatives in the past 12 months, recognizing both the communications
efforts surrounding a CSR initiative and the initiative itself.

Since 2016, Horizon has partnered with MSA which focuses on pairing
strong social emotional learning with a rigorous college preparatory
curriculum emphasizing science, technology, math, engineering and the
arts. Horizon’s partnership with MSA focuses on three areas:
infrastructure, programming and employee engagement. To date, Horizon
has invested more than $500,000 in financial and in-kind support, as
well as more than 1,000 employee volunteer hours. This support has led
to the installation of water filtration systems in the school, providing
students with access to lead free water; a peace and mediation room that
is equipped with a full time staff member; college tours, mentorship and
programming, a robotics club, technology lab and much more.

Horizon is committed to building and changing communities,” said Holly
Copeland, senior director, public affairs and corporate social
responsibility, Horizon Pharma plc. “We have built a strong partnership
with MSA that has resulted in a meaningful impact on the students,
teachers and Horizon employees. We hope that our story continues to
inspire the great work being done throughout the world to impact the
lives of future innovators in the science, technology, engineering, art
and mathematics fields.”

About Horizon Pharma plc

Horizon Pharma plc is focused on researching, developing and
commercializing innovative medicines that address unmet treatment needs
for rare and rheumatic diseases. By fostering a growing pipeline of
medicines in development and exploring all potential uses for currently
marketed medicines, we strive to make a powerful difference for
patients, their caregivers and physicians. For us, it’s personal: by
living up to our own potential, we are helping others live up to theirs.
For more information, please visit www.horizonpharma.com,
follow us @HZNPplc
on Twitter, like us on Facebook
or explore career opportunities on LinkedIn.

About Perspectives Charter Schools and Perspectives Math and Science
Academy

Perspectives
became one of the first charter schools in Illinois in 1997. Perspectives
Math and Science Academy
(MSA) is one of five open enrollment,
tuition-free schools under Perspectives and serves students
approximately 500 students in grades 7-12. Located in Bronzeville, MSA
prepares its students for success in college and in life by pairing
strong social emotional learning with a rigorous college preparatory
curriculum that emphasizes science, technology, math, engineering, and
the arts. MSA offers cutting edge technology that allow students to gain
certifications and excel in web design, computer coding, Adobe
Photoshop™, robotics, AP Physics and relevant STEM courses.
High-achieving students can also opt in to an accelerated pathway to
earn college credits through dual enrollment partnerships with the City
Colleges of Chicago.

About PR News

The PR
News Group
at Access Intelligence, LLC serves the communications and
PR community at corporations, agencies and nonprofits. The PR News Group
focuses on honing and growing PR and marketing professionals’ skills in
social media, crisis management, digital PR, measurement, employee
relations, media training, CSR and writing through its flagship
newsletter, webinars, conferences, awards programs, workshops and
guidebooks. With the launch of its weekly newsletter over 70 years ago,
PR News has remained dedicated to supporting the growth of communicators
and marketers all while keeping them abreast of the latest news
affecting their industries.

Contacts

U.S. Media Contact:
Geoff Curtis
Executive Vice
President, Corporate Affairs & Chief Communications Officer
media@horizonpharma.com

Ireland Media Contact:
Gordon MRM
Ray Gordon
ray@gordonmrm.ie

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2Cs4edI Source : Horizon Pharma plc Wins PR News CSR Award for Partnership with Perspectives Math and Science Academy – https://ift.tt/2Cs4edI

Insight Named NVIDIA Advanced Technology Partner

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : Insight Named NVIDIA Advanced Technology Partner :

Insight melds its AI, data management expertise with the power of
NVIDIA GPU platform to help clients rapidly deploy and scale
deep-learning initiatives

TEMPE, Ariz.–(BUSINESS WIRE)–Insight Enterprises (NASDAQ: NSIT), a Fortune 500 global systems
integrator for organizations of all sizes, today announced that it has
been recognized as an NVIDIA Advanced Technology Partner. The
designation certifies Insight’s ability to assist clients in
implementing artificial intelligence (AI), high-performance computing
(HPC) and other GPU-accelerated initiatives tapping into the power of
NVIDIA DGX-2, the first 2-petaFLOPS AI system delivering the power of a
data center in a single-server form factor.

Insight is the first NVIDIA partner in North/Latin America with an
in-house NVIDIA DGX-2 system for client proof of concept, validation and
testing of these projects. It also has the ability to demonstrate a
fully integrated GPU-accelerated stack with products from multiple
storage and software vendors.

Insight clients in multiple industries are using these assets to test
and accelerate time to market for an array of processing-intensive
solutions. A healthcare organization is harnessing the power of NVIDIA’s
technology to develop a groundbreaking medical imaging platform, for
example. Other users include a next-generation storage startup, a
government agency, a public research institution and a company working
on autonomous vehicle applications.

“Enterprise-grade AI and HPC have become linchpins in driving strategic
business initiatives, and they present significant deployment challenges
whether implemented in an on-premises, cloud or hybrid environment
because of the massive workloads involved,” said Shawn O’Grady, senior
vice president and general manager, Cloud + Data Center Transformation,
Insight. “This new NVIDIA partner level validates our ability to design
and deploy GPU-based infrastructures as well as our commitment to
helping clients use deep learning to achieve competitive advantage.”

Insight achieved elite NVIDIA Advanced Technology Partner status because
of its unique combination of Cloud
+ Data Center Transformation
and Digital
Innovation
solutions and expertise, as well as its NVIDIA DGX-2
experience, and existing certifications in NVIDIA DGX deep learning and
NVIDIA Tesla high-performance computing.

The company employs more than 200 dedicated data scientists, data
infrastructure consultants, architects, and big data and AI specialists
focused on strategy and software development, providing extensive
resources for clients pursuing AI and HPC projects. An additional 800
Insight compute, storage, networking and data protection experts can
define and deploy infrastructure that supports the extreme demands of
GPU-accelerated installations, with another 700 application-development
architects and consultants available to assist clients with their
overall digital
transformation
efforts.

“The NVIDIA DGX-2 is the gold standard in enterprise AI with unmatched
compute power that pushes the outer limits of deep learning research and
computing,” said Craig Weinstein, vice president, Americas Partner
Organization, NVIDIA. “Advanced Technology Partners like Insight are in
the vanguard of technology professionals who can help enterprise clients
leverage our platform to uncover critical business insights otherwise
buried in petabytes of customer data.”

More information is available at www.insight.com
or by calling 800-INSIGHT.

About Insight

Today, every business is a technology business. Insight Enterprises Inc.
empowers organizations of all sizes with Insight Intelligent Technology
Solutions™ and services to maximize the business value of IT. As a
Fortune 500-ranked global provider of Digital Innovation, Cloud + Data
Center Transformation, Connected Workforce, and Supply Chain
Optimization solutions and services, we help clients successfully manage
their IT today while transforming for tomorrow. From IT strategy and
design to implementation and management, our 6,600+ employees help
clients innovate and optimize their operations to run business smarter.
Discover more at www.insight.com.
NSIT-M

Contacts

Cheryl Scholz
Insight Enterprises
Cloud + Data Center
Transformation Division
Tel. (952) 279-4829
Email: cheryl.scholz@insight.com

Jim Capalbo
Jill Schmidt PR
Tel. (224) 661-3380
Email:
jim@jillschmidtpr.com

. From Business Wire – Marketingtools365(COMM) – ATOM https://ift.tt/2ucB25U Source : Insight Named NVIDIA Advanced Technology Partner – https://ift.tt/2ucB25U