Halo Top Creamery Celebrates National Ice Cream Day by Giving Fans the Perfect Summer Fling with Thousands of FREE Halo Top Pops

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On Sunday, July 21, Halo Top® is partnering with popular social networking app, Bumble, to give away 5,000 coupons eligible for a box of FREE Halo Top Pops through the Bumble app and 5,000 coupons on the Halo Top website.

Fans also have the chance to get their hands on FREE pops IRL in select cities across the U.S.

LOS ANGELES–(BUSINESS WIRE)–This National Ice Cream Day, Halo Top Creamery is thrilled to bring fans the ultimate summer fling with thousands of FREE Halo Top Pops. At only 50-60 calories per pop, Halo Top Pops are your perfect match this summer — giving you ice cream you can feel good about eating. These sweet treats will have fans melting over four mouthwatering flavors including Strawberry Cheesecake, Mint Chip, Peanut Butter Swirl and Chocolate Chip Cookie Dough. Even better, these mini ice cream pops are portion-controlled with each serving being a good source of protein, so they are perfect for snacking and sharing.

On Sunday, July 21, Halo Top® is celebrating National Ice Cream Day and giving away thousands of FREE Halo Top Pops — the same ice cream you know and love, now with 100% more stick. Fans can find true love on a stick by claiming a coupon eligible for a free box of pops while supplies last the following ways:

Bumble: A Perfect Match*

Halo Top and Bumble have teamed up this National Ice Cream Day to bring fans their perfect match this summer — Halo Top Pops! Whether fans are looking to connect with someone romantically, platonically, or professionally, all eligible Bumble users in the United States will have the chance to get a coupon eligible for a free box of pops while supplies last. Regardless of their relationship status, fans can follow their heart (or their stomach) with this in-app chance to sweeten their summer:

  • On July 21 at 12:00pm EDT, fans can download the Bumble app and swipe in Bumble Date, Bumble BFF or Bumble Bizz until they swipe right to match with their perfect summer fling — Halo Top Pops, a match they can’t resist.
  • When prompted, eligible users can input their address to receive one coupon eligible for a free box of Halo Top Pops that can be redeemed in-store at select national retailers while supplies last.* Fans can find participating retailers HERE.
  • Simultaneously, ALL ice cream lovers have the opportunity to engage in this experience online by heading over to halotop.com/NICD for a chance to claim a free box of pops on July 21. Halo Top is offering an additional 5,000 coupons for one box of Halo Top Pops while supplies last. Follow the link HERE beginning at 12:00pm EDT for another chance to have the perfect summer fling for free!*

Summer Fling IRL

To further elevate the brand’s summer fling experience on National Ice Cream Day, Halo Top is inviting fans in select U.S. cities to find a Halo Top freezer packed with free pops while supplies last. Fans are welcome to head over to these ideal date spots to make Halo Top Pops their perfect match this summer. Halo Top freezers will be dropped in some of “The Best Cities for Dating in 2019” for one day in select U.S. cities, including Austin, Charlotte and San Francisco, as well as New York City and Los Angeles.** To find participating locations giving away free Halo Top Pops, visit the link halotop.com/NICD.

“We’re thrilled to partner with Bumble for National Ice Cream Day,” says Doug Bouton, President & COO of Halo Top Creamery. “We’re always looking for innovative ways for people to eat more ice cream, and what could be better than matching on Bumble with Halo Top Pops?”

Named one of TIME Magazine’s “25 Best Inventions of 2017,” Halo Top® has disrupted the ice cream category and influenced the growth of the industry. Halo Top® is known for its wide-ranging collection of dairy and non-dairy flavors with just 280-360 calories per pint. Halo Top Pops are the latest addition to the Halo Top® family, giving ice cream lovers another delicious option they can feel good about eating. Halo Top Pops are the perfect match to pair up with this summer, now available in retailers nationwide and on the brand’s very own digital Halo Top Shop at https://shop.halotop.com/collections/pop-pack. To learn more about Halo Top®, visit www.halotop.com or Facebook, Instagram or Twitter.

*Limit one coupon per person redeemable for one box of Halo Top® Pops per customer (6 pops per box) only while supplies last. Shipping and handling are included in the promotion and the coupon will be delivered between 7/29/19–08/09/19. Offer available to U.S. residents only and void where prohibited.

** Chaplin, Justin. “The Best & Worst Cities for Dating 2019.” Rentonomics, 8 Feb. 2019, www.apartmentlist.com/rentonomics/the-best-worst-cities-for-dating-2019/.

About Halo Top Creamery

Los Angeles-based Halo Top Creamery was founded in 2011 by former lawyer turned ice cream aficionado Justin Woolverton while he was on a quest to find an ice cream he could feel good about eating. Delivering premium ice cream people can actually feel good about eating, Halo Top® is crafted with only the finest ingredients. Halo Top® is available nationwide in the freezer aisle. For more information, please visit www.halotop.com or follow Halo Top® on Facebook, Instagram or Twitter.

About Bumble

Bumble, the social networking app with over 60 million users, connects people across dating, friendship and professional networking. No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression or bullying. Bumble is available in 150 countries. Since 2014, Bumble has facilitated over a billion women-led first moves and over four billion messages sent. Bumble is free and available in the App Store and Google Play.


Marjorie Brevidoro


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 Global DMARC Adoption Report Reveals Nearly 80 Percent of Companies Leave Consumer Data Vulnerable

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News :  Global DMARC Adoption Report Reveals Nearly 80 Percent of Companies Leave Consumer Data Vulnerable :

 Study conducted by 250ok analyzed DMARC implementation across 25,700 domains in 10 sectors

INDIANAPOLIS–(BUSINESS WIRE)–#DMARC250ok, an Indianapolis-based email intelligence platform, today released their report, Global DMARC Adoption 2019, revealing 79.7% of all domains analyzed have no DMARC policy in place. By implementing DMARC, brands lower the odds of their domains being spoofed and used for phishing attacks on recipients. The result of a domain not implementing any form of DMARC policy is exposing its recipients to possible phishing attacks and, unsurprisingly, 91% of all cyber attacks begin with a phishing email.

Phishing and spoofing attacks against consumers are likely to occur when companies do not have published Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting and Conformance (DMARC) policies in place. DMARC is considered the industry standard for email authentication to prevent attacks in which malicious third parties send harmful email using a counterfeit address.

“Given the information available on the risks associated with leaving your domain unprotected, it’s shocking the number of brands that still don’t understand the importance of DMARC,” said Matthew Vernhout, director of privacy at 250ok. “Until we reach a place where email receivers require proper authentication on all emails, including DMARC implementation, the onus is on brand leaders to keep their customers and employees safe from phishing.”

250ok’s Global DMARC Adoption 2019 report analyzed domains across multiple sectors including education, e-commerce, Fortune 500, US government (Executive, Legislative and Judicial), the China Hot 100, the top 100 law firms, international nonprofits, the SaaS 1000, financial services, and travel. The report looks into whether the organization or parent domain, excluding any subdomains, implement any level of DMARC policy from none (good), quarantine (better), reject (best) or if they had no policies whatsoever.

Key takeaways from select sectors include:

  • For the second year in a row, Chinese companies are the least likely to adopt any DMARC policy, with 93.5% of domains having no policy in place.
  • Non-profit organizations are largely failing to adopt DMARC (91.4% have no policy in place) while they continue to hold a significant amount of personal data.
  • Only 23% of companies in the Fortune 500 have some form of DMARC policy despite being the largest US companies by revenue.
  • The SaaS 1000 is the best non-public vertical surveyed, with only 54% without a policy in place.
  • The travel industry is well behind overall averages with 86% of all domains having no policy in place and only 1% having a reject policy.
  • The Executive branch of the government leads all verticals with 81.5% of all their domains enacting a reject policy.
  • Law firms have the greatest increase in overall adoption from 2018 to 2019, with a 19% increase. European and U.S. retailers had the second and third greatest increases with 14.8% and 12.5% overall adoption respectively.
  • The sectors with the smallest increase of overall DMARC adoption from 2018 to 2019 include the China Hot 100 with only a 1.9% increase, and U.S. nonprofits with a 2.8% increase.

A 2018 study from the Anti-Phishing Working Group reported a decline in reported phishing attacks during Q4 2018. However, this is not due to fewer attacks, but instead the growing complexity of phishing attacks. Thanks to new tactics like multiple redirects and valid security certificates, phishing is harder to detect than ever before. In fact, there was a 29.8% increase in phishing scams targeting SaaS companies in an attempt to get data and credentials.

To view the full report, visit 250ok.com. To learn more about 250ok DMARC, backed by expert customer support and designed to simplify the management of your own policy, please visit 250ok.com/tour/dmarc/.

About 250ok:

250ok is a SaaS platform bringing marketers advanced insights into email deliverability, design, sender reputation, fraud protection, and consumer engagement—the ultimate email intelligence add-on to any ESP. Headquartered in Indianapolis, Indiana, 250ok’s platform provides email data and insights for a large and growing number of businesses in categories ranging from travel, publishing, tech, and retail—including three of the top six US retail eCommerce companies by sales share in 2018.


For 250ok

Hannah Goodwin


317-806-1900 x 120

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PebblePost Reinforces Commitment to Sustainability with New Partnership and Product

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Partners with One Tree Planted;

Introduces new FSC® Certified recycled paper option for Programmatic Direct Mail® campaigns

NEW YORK–(BUSINESS WIRE)–PebblePost®, the leading digital-to-direct mail marketing platform, today announced new business initiatives to reinforce the company’s commitment to green business practices. The company is partnering with environmental charity One Tree Planted, and pledging a donation towards reforestry. The company will also offer new, FSC® Certified recycled paper options for its customers.

“We’re honored to work with PebblePost in creating a more sustainable future through reforestation,” said Matt Hill, Chief Environmental Evangelist, One Tree Planted. “The donations made by PebblePost will make a lasting positive impact for the environment, benefiting both people and the planet.”

In tandem, PebblePost also committed to FSC Certified paper options that continue to improve the sustainability of PebblePost’s Programmatic Direct Mail® platform while enhancing platform efficacy and efficiency; this gives brands a programmatic marketing option that optimizes impact in the physical world while minimizing waste. The new paper options power an entire line of products, including the Programmatic PostcardTM and Programmatic CatalogTM.

“PebblePost is actively focused on a culture of conscious consumerism and helping brands reduce their carbon footprint with sustainable materials, enabling a targeted approach to digital-to-direct mail and fostering partnerships for social good,” says Lewis Gersh, CEO of PebblePost. “We recognize the brands we partner with are socially conscious, and we support their efforts to provide a transparent, sustainable and effective way to reach consumers. We’re committed to providing solutions to brands that help them achieve their marketing objectives while helping to set the standard for green marketing.”

FSC certification also means an independent third-party verifies the paper to confirm its origination from eco-friendly sources and ensures that the paper was not manufactured at the expense of the environment — including the animals, plants, and people who rely on it. The certification comes with a seal on each mail piece, which is visible to customers and also reflects the brand’s choice to use sustainable materials.

Since its inception, PebblePost has been committed to sustainable business practices, ensuring that marketers print only what is needed to fulfill their campaigns. This approach prevents overruns and reduces the amount of waste generated throughout the process. As the first platform to bring digital advertising capabilities to physical mail, PebblePost increases the average conversion rate for marketing campaigns; this means the mailers that are sent out provide a greater impact for less materials used in a brand’s direct marketing efforts. If broadly adopted, PebblePost estimates that this blend of data-driven decisioning and the sustainable supply chain of Programmatic Direct Mail could have saved around 75 million trees in 2018; on average, each tree removes 30 pounds of carbon per year, which equates to a quarter billion pounds of carbon removed from the atmosphere annually.1

About PebblePost®

PebblePost is the leading digital-to-direct mail marketing platform. We capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. We invented Programmatic Direct Mail® to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost® is a venture-backed company based in NYC.

1 WasteAwayGroup, January 2018 and Internal Calculations

© 2019 PebblePost Inc. PebblePost and Programmatic Direct Mail are registered trademarks of PebblePost, Inc.


Emily James

Seismic Marketing for PebblePost



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NETSCOUT Honored for the Ninth Time for Delivering ‘World-Class’ Customer Service

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Receives CRMI’s prestigious NorthFace ScoreBoard AwardSM for exceeding customer expectations

WESTFORD, Mass.–(BUSINESS WIRE)–$NTCTNETSCOUT SYSTEMS, INC. (NASDAQ: NTCT), a leading provider of service assurance, security, and business analytics, announced today that it has received the NorthFace ScoreBoard AwardSM (NFSB) from Customer Relationship Management Institute LLC (CRMI) after achieving excellence in customer service and support for its NETSCOUT nGeniusONE® Service Assurance solution in 2018. NETSCOUT is a nine-time winner of the award, demonstrating the company’s investment and dedication to implementing a successful customer experience.

Since 2000, the award has been presented annually to companies that have been rated solely by their own customers, and have exceeded their expectations in customer service. Each year thousands of international and domestic companies are invited to apply for the NFSB Award in categories such as technical support, field service, customer service, professional services, account management and other customer facing groups. The NFSB award criteria includes achieving Customer Satisfaction (CSAT) ratings of over 4.0 out of 5.0 for the calendar year. Businesses which achieve this rating, or equivalent rating systems such as NPS, successfully pass an audit and are provided with written verification by CRMI’s executive management team.

“The NorthFace ScoreBoard Award is widely recognized as the most prestigious award for customer service excellence due to its unique customer only voting criteria. The award also recognizes organizations that not only offer exemplary service, but those who have chosen to make their CX strategy a key component of their company’s DNA,” said John Alexander Maraganis, president & CEO of CRMI.

“It is an incredible honor to receive this recognition for the ninth year, and we could not be more grateful to our customers for their continued confidence in our global services team,” said Tracy Steele, NETSCOUT’s vice president of Global Services Operation. “Our customers are at the core of everything we do, and our Global Services organization works relentlessly to provide them with the visibility and best in class services they deserve, and have come to expect from NETSCOUT solutions. This award is a testament to our success in achieving excellence as a result of our dedication toward reaching that goal.”


NETSCOUT SYSTEMS, INC. (NASDAQ: NTCT) assures digital business services against disruptions in availability, performance, and security. Our market and technology leadership stems from combining our patented smart data technology with smart analytics. We provide real-time, pervasive visibility, and insights customers need to accelerate and secure their digital transformation. Our approach transforms the way organizations plan, deliver, integrate, test, and deploy services and applications. Our nGenius service assurance solutions provide real-time, contextual analysis of service, network, and application performance. Arbor security solutions help protect against DDoS attacks that threaten availability and advanced threats that infiltrate networks to steal critical business assets. To learn more about improving service, network, and application performance in physical or virtual data centers, or in the cloud, and how NETSCOUT’s performance and security solutions, powered by service intelligence, can help you move forward with confidence, visit www.netscout.com or follow @NETSCOUT and @ArborNetworks on Twitter, Facebook, or LinkedIn.

All trademarks, service marks and company names are the property of their respective owners.


Maribel Lopez

Manager, Marketing & Corporate Communications

+1 781 362 4330


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Skechers Partners with LINE FRIENDS on Limited Edition Collection

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Adorable globally-recognized characters set to appear on wide range of Skechers footwear for women and girls

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–Building on recent experience in the limited-edition footwear market, Skechers prepares to launch its next collaboration—this time partnering with global character brand LINE FRIENDS in a series of products spanning various Skechers footwear collections for women and girls.

The LINE FRIENDS | Skechers collaboration will first feature adorable characters BROWN, CONY, and SALLY. Post-launch waves will expand the collection with EDWARD, JESSICA, LEONARD, and BROWN’s younger sister CHOCO. The cute iconic characters will appear on a range of Skechers styles including Skecher Street, Skechers Sport and Skechers Cali for women, plus Skechers Kids sneakers and sandals for girls.

“Jumping off the instant success of our Skechers D’Lites X One Piece collaboration, we’re thrilled to now partner with LINE FRIENDS—one of the fastest growing global character brands in the world right now,” said Michael Greenberg, president of Skechers. “And with the massive millennial appeal of the LINE FRIENDS characters, we expect our collaboration will lead fashion-savvy fans to talk, wear and get excited about Skechers.”

LINE FRIENDS is a global character brand originally started from BROWN & FRIENDS, which was created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. The warm and interesting eleven friends each carry unique charm and personality and have captivated users from every generation. Seen on popular character products to animations, games, cafes, hotels, and even theme parks, the LINE FRIENDS are actively appearing everywhere you look around the world.

Initial styles are available now in the United States, Canada, China and Hong Kong with additional styles arriving later this summer. In the United States, the LINE FRIENDS | Skechers collection will be available at Skechers retail stores, www.skechers.com and select retail partners.

About Skechers U.S.A., Inc.

Based in Manhattan Beach, California, Skechers (NYSE:SKX) designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,060 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.


LINE FRIENDS is a global character brand originally started from BROWN & FRIENDS, which was created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property(IP)s including ‘BT21’, ‘Animation Running Man’, ‘ROY6’ and ‘Usamaru’. LINE FRIENDS also has collaborated with a number of renowned brands including Bang&Olufsen, Converse, LAMY and Brompton, all aligned with the company’s philosophy and value to showcase premium character products. LINE FRIENDS has operated more than 140 stores in a total of 12 markets in trend-leading cities such as New York, LA, Tokyo, Seoul and Shanghai. Since it became an independent company in January 2015, LINE FRIENDS continues to win the hearts of millennials worldwide through interactive digital communication and differentiated brand experience across multiple retail touchpoints. For more information, please visit www.LINEFRIENDS.com.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2018 and its quarterly report on Form 10-Q for the three months ended March 31, 2019. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.


Jennifer Clay



(310) 937-1326

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IBM iX Named an Acquia Global Select Partner

Marketing News – MarketingTools365 – Mktg News – Marketing Tools 365 – //// Business Marketing news and Mktg News : IBM iX Named an Acquia Global Select Partner :

BOSTON–(BUSINESS WIRE)–Acquia today named IBM iX, one of the world’s largest providers of digital marketing services, as a Global Select Partner. In collaboration with Acquia, IBM iX can leverage the power of one of the industry’s leading cloud and open source digital experience tools to help customers reinvent their businesses and create powerful customer experiences. As the winner of Acquia’s 2018 EMEA “Partner of the Year” award, this further solidifies IBM iX’s commitment and ongoing partnership with Acquia on a global scale.

“Acquia remains one of IBM iX’s digital ecosystem collaborators, allowing us to help provide our customers with the agile services and solutions they need to survive in today’s fast-paced business environment,” said Matthew Candy, general manager and global leader at IBM iX. “Through IBM and Acquia’s combined strengths in open source cloud technologies, we now have the capability to leverage and transition our clients onto hybrid multicloud environments, ultimately helping to create higher-quality digital experiences.”

Acquia provides IBM iX with the ability to help integrate existing investments for a better customer experience. Combining IBM iX’s digital transformation knowledge with Acquia’s expanded AI platform and capabilities for personalization and journey orchestration, brands can help develop stronger connections with their audiences and build value in their brands.

IBM iX’s creation of a global digital marketing solution for Centrica Business Solutions showcases the value it generates with Acquia. Centrica released regional websites in nine new marketplaces in five languages over 12 months, and went from managing five content management systems to executing multi-site capability and governance with Drupal on one platform powered by Acquia Cloud Site Factory. Working with IBM iX, Centrica Business Solutions configured its Drupal CMS and integration with both Pardot and Salesforce. Acquia recognized IBM iX’s project with Centrica Business Solution as a Acquia Engage Award winner for B2B Digital Marketing.

“We’ve had a number of great successes together in the marketplace already, helping to change the way consumers engage with brands,” said Joe Wykes, senior vice president, global channels, at Acquia. “We share a common heritage – a deep commitment to open source – and drive to deliver powerful solutions for global brands. Putting our strengths together, we provide customers with a combination of experience, energy and technology know-how.”


To learn more about how Acquia is helping marketers embrace innovation and create customer moments that matter, visit acquia.com.

About IBM iX

IBM iX works at the intersection of progressive strategy, creative vision and transformational technology to tackle the biggest business challenge: tomorrow. IBM’s global team of “Renegades and Realists” help its clients reinvent their business by design, successfully tackling every challenge in today’s changing technology landscape.

For more information about IBM iX, visit https://www.ibm.com/services/ibmix/

About Acquia

Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community – giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.

All logos, company and product names are trademarks or registered trademarks of their respective owners.


Jenny Radloff or Kate Lavoie-Mayer

PAN Communications


+1 617 502 4300

Kaitlyn Ethier



+1 978 578 0480

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#jobs Brand Coordinator | Chalhoub Group

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#Books Cutting Edge Marketing Analytics : Real World Cases and Data Sets for Hands on L

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