Always® and Walmart® Join Forces To Help #EndPeriodPoverty And Ensure Girls Can Stay In The Activities They Love

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Program Includes Providing Pads & Support to Girls’ Teams in All
50 States

CINCINNATI–(BUSINESS WIRE)–Today, Always® and Walmart® in collaboration with America’s
Promise Alliance
– the nation’s largest organization dedicated to
improving the lives of young people – launched their latest Live
#LikeAGirl program to help girls grow in confidence and reach their full
potential. A recent Always Confidence & Puberty Survey revealed that
nearly 1 in 5 U.S. girls miss school because they do not have access to
the period products they need. But it’s not just school they miss, it
also means they miss out on activities they love, which can ultimately
have a huge impact on their overall confidence. The program will provide
girls’ teams across all 50 states with a year’s worth of pads to help
them stay in the extracurricular activities that are crucial to their
mental and emotional development.

The program was kicked off in Florida, where Always and Walmart recently
worked with a local martial arts studio that serves girls in need. See
an emotional view of the teams’ experience with Always’ and Walmart’s
donation efforts and hear directly from the girls impacted here:

Always understands that puberty can be a difficult and confusing time
when girls’ confidence may plummet, with the onset of menstruation
marking the lowest moment for many girls. This decrease in confidence is
so much worse for girls that lack access to period protection, which is
often referred to as “period poverty.” Period poverty can force her to
miss out on important confidence-building experiences in the classroom
or in after-school activities. These activities should be something to
look forward to, and not something a girl loses out on because she
doesn’t have access to period products. Missing out on things like this
can limit her from reaching her full potential during puberty and beyond.

We’re so excited to help ensure that fewer girls miss the
extracurricular activities they enjoy most due to lack of access to
period products,” shared Marty Vanderstelt, North America Always Brand
Director. “We know that this is a crucial life stage for young women
and, with the support of Walmart, we want to help them have every
opportunity to continue to grow and become whoever they want to be.”

The program is a continuation of Always’ #EndPeriodPoverty program that
launched nationally in August last year. Now, with the support of
Walmart, Always is donating a year’s worth of period products to 50
girls’ teams in need across the 50 states. The #EndPeriodPoverty
campaign has also worked in close collaboration with America’s Promise
Alliance, which has leveraged its network of non-profit organizations,
government organizations, and businesses to help identify and connect
the campaign with the 50 teams of participating girls across the
country. Leaders from each team will be coached by top medical and
confidence experts to help better prepare them to support girls’ needs
at this stage in life.

About Always

Always®, the world’s leader in feminine protection, offers a wide range
of feminine pads, wipes and liners designed to fit different body types,
period flows and preferences. For over 35 years, Always has been
empowering millions of girls globally through puberty and confidence
education, and the provision of products to girls in need. More
recently, the Always #LikeAGirl campaign has furthered these efforts by
helping tackle key societal barriers to girls’ confidence. Together,
Always believes we can create a world where puberty is a moment that
propels girls forward into confident womanhood. Please visit
for more information.

In 2016, Always was proud to announce that all feminine care owned
production sites have achieved zero manufacturing waste to landfill.
Please visit
for more information.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.

About America’s Promise Alliance

America’s Promise Alliance is the nation’s largest network dedicated to
improving the lives of children and youth. The Alliance brings together
more than 450 national organizations and thousands of community leaders
to focus the nation’s attention on young people’s lives and voices, lead
bold campaigns to expand opportunity, conduct groundbreaking research on
what young people need to thrive, and accelerate the adoption of
strategies that help young people succeed. GradNation, a signature
campaign, has helped to increase the nation’s high school graduation
rate to a record high. In the past 12 years, an additional 2 million
young people have graduated from high school. Please visit
for more information.


Jennifer Brinsko

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