605 Expands Executive Team with Strategic Additions to C-Suite and Product Management

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Fox Networks alum Noah Levine tapped as Chief Revenue Officer;
Caroline Horner named SVP of Product Management

NEW YORK–(BUSINESS WIRE)–605, an independent data analytics company that measures the impact of
TV advertising on consumer behavior, today announced two key
appointments to its executive team. Noah Levine has been named Chief
Revenue Officer (CRO) and Caroline Horner joins as Senior Vice President
of Product Management.


These hires are a strategic move to bolster 605’s product development
efforts and suite of advanced advertising and measurement solutions for
brands, MVPDs, OTT providers and programming networks. The team is
growing as the company expands its national footprint and continues to
bring on new clients, positions itself at the forefront of a rapidly
changing industry and furthers its mission to improve and advance
television measurement.

Noah Levine is a next-generation TV and digital media technology leader
with over 20 years of experience in the industry. As the newest member
of 605’s executive team, Levine will report directly to Founder and CEO
Kristin Dolan and will have full responsibility and oversight for the
company’s Sales, Marketing and Product Strategy groups. Additionally,
Levine will spearhead development of the company’s short and long-term
product roadmap and cultivate ongoing relationships with programming
networks, brands, MVPDs, and OTT providers.

“Noah is a seasoned executive with a wealth of diverse experience across
the television industry,” said Kristin Dolan, Founder and CEO of 605.
“His deep knowledge of data and analytics, combined with his proven
track record of putting insights into action for some of the industry’s
most recognizable names, make him a highly valuable addition to our
executive team. Noah is well-placed to hit the ground running at 605,
and we look forward to working alongside him as we grow our business.”

“It’s an incredibly exciting time to be at the intersection of
television, advertising and analytics,” added Levine. “At 605, I have
the opportunity to join a talented team led by a strong group of
executives to continue improving and advancing television measurement in
an industry undergoing rapid change.”

Caroline Horner is an industry pioneer who specializes in delivering
large-scale data analytics solutions in support of multi-platform
advertising and media businesses. In her position as SVP of Product
Management at 605, Horner will report to Levine and will be responsible
for developing and executing on 605’s product strategy for the
organization’s suite of TV analytics, optimization, attribution and
selling tools, as well as other key elements of 605’s product sets.

“I am confident that Caroline’s expertise in product strategy and
planning on both the buy and sell sides, combined with her success in
developing advanced advertising and data products, will make her a key
addition to the 605 team,” said Kristin Dolan. “As we focus on the
continued growth of our organization, Caroline’s unique perspective will
shape our product roadmap in a way that brings tremendous value to our
roster of brand, programmer and MVPD clients.”

“The 605 team is a dynamic organization on the cutting edge of audience
measurement and television analytics,” said Horner. “I look forward to
working with the team to provide innovative tools and measurement
solutions to the major players on the forefront of today’s rapidly
changing viewing landscape.”

Prior to joining 605, Levine led the audience-based selling and
programmatic advertising business across linear and digital for Fox
Networks Group TV properties – including Fox Broadcasting, FX Networks,
Fox Sports and National Geographic. While at Fox, Levine was integral in
the formation of OpenAP, a consortium of national TV programmers focused
on advancing audience advertising selling. Levine is a video and digital
advertising technology veteran, having held positions at Adobe, Google
and DoubleClick.

Horner previously led TV and cross-platform product innovation for
Rentrak-comScore’s advanced measurement and optimization services and
spearheaded new video product launches for comScore, which merged with
Rentrak in January 2016. Before her tenure at Rentrak, Horner led
GroupM’s Advanced Segmentations and Analytics efforts, where she helped
the agency’s clients apply optimized planning and addressable
advertising strategies. She also directed the development of Dish
Network’s viewer measurement program and national addressable television
product.

# # #

About 605

605 is an independent data analytics company that measures the impact of
TV advertising on consumer behavior. 605 offers a complete suite of
advanced, data-driven measurement and analytics solutions based on upon
one of the industry’s largest matchable television viewing datasets,
with a measurement footprint that now includes more than 20 million
households across all 210 designated market areas. Serving marketers, TV
content providers, distributors and multichannel video programming
distributors nationwide, 605 manages a vast and granular TV viewing data
platform, which powers proprietary software solutions for audience
analytics; end-to-end solutions for campaign planning and media
optimization; and, comprehensive measurement and attribution across the
entire marketing funnel. 605 was created by Dolan Family Ventures
through its acquisition of Analytics Media Group in 2016. To learn more,
visit our website at 605.tv.

Contacts

Media
Edward Ruddy, Sloane &
Company
eruddy@sloanepr.com
212-446-1887

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